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LOOKING TO BE INSPIRED?
Six stages tie together immersive keynotes from international and local leaders covering topics in marketing, innovation, development, digital, e-commerce, security and entrepreneurship.
Agenda
9:45
10:00
10:15
10:30
10:45
11:00
11:15
11:30
11:45
12:00
12:15
12:30
12:45
13:00
13:15
13:30
13:45
14:00
14:15
14:30
14:45
15:00
15:15
15:30
15:45
16:00
16:15
16:30
16:45
17:00
17:15
17:30
17:45
18:00
18:15
18:30
18:45
19:00
9:00
Visitors check-in
09:45
Opening Speech
10:15
Agent based modelling, artificial intelligence and the future of autonomous vehicles
Justin Lyon
Justin Lyon
CEO
SPEAKERS SESSIONS
Main Stage
Agent based modelling, artificial intelligence and the future of autonomous vehicles
10:15 - 11:00
4 Octombrie
Bio
Justin Lyon, CEO of Simudyne, is one of the world’s leading experts in artificial intelligence (AI) and simulation technology. He has a strong track record in the technology industry, with two companies that successfully exited.
While at MIT, Justin realised that we were entering a new era of profound change and he wanted to be at the forefront of that revolution. His companies have used advanced data analytics and artificially intelligent simulation platforms to model some of society’s most complex problems. In the aftermath of 9/11, for example, he provided advanced analytics to the U.S. Department of Defense as part of their counter-terrorism efforts.
Justin is a thought leader who can explain the applications of AI, simulation and machine learning to inform decision-making. Throughout his career, he has examined the ways in which these technologies will enable the world’s business, government and civic leaders to shape a better world for the next generation.
Justn has presented at Bloomberg, FT Innovate, World Cities Conference and TEDx. He has also appeared on CNBC and BBC World Service and been featured in publications including Wired, The Guardian, ITProPortal, TechUK, The Risk Universe and Dow Jones.
Synopsis
With the advances in technology and the explosion in the availability of data, the world is becoming much more interconnected and immensely more complex. Businesses are faced with more data than they can cope with and existing business information systems lack the ‘intelligence’ to make decisions at pace. In an effort to keep up, Artificial Intelligence solutions are being used to react in real-time. In the transportation space it will be feasible to see, at a city-level, the interactions between autonomous and manned vehicles and how the competition will play out between them.
11:00
The role of 5G in creating a Gigabit Society
Ovidiu Ghiman - Telekom Romania
Ovidiu Ghiman
Chief Commercial Officer, Business Segment, Telekom Romania
SPEAKERS SESSIONS
Main Stage
The role of 5G in creating a Gigabit Society
11:00 - 11:30
4 Octombrie
Bio
Ovidiu Ghiman began working in telecommunications in 1998, and starting 2009 joined former Romtelecom, currently Telekom Romania. Up to now he held various executive positions such as Strategy and Business Development Executive Director, Chief Officer for Strategy and Commercial Residential Segment. Since 2013, he was appointed Chief Commercial Officer – Business segment. Ovidiu Ghiman is an enthusiast of new technologies such as IoT and M2M and is strongly focused on enhancing the leading position of Telekom as turn-key IT&C solutions provider for companies of all sizes.
Synopsis
This session will be updated soon
11:30
Networking Break
12:00
Financial services in digital era
Jouk Pleiter
Jouk Pleiter
CEO & Founder
(Speaker brought by Raiffeisen Bank)
(Speaker brought by Raiffeisen Bank)
SPEAKERS SESSIONS
Main Stage
Financial services in digital era
12:00 - 12:30
4 Octombrie
Bio
Jouk Pleiter is CEO and Co-Founder of Backbase, the created of the Omni-channel Digital Banking Platform.
Backbase was founded in 2003 and is privately funded with operations in New York, Atlanta, Amsterdam, and London. Global organizations such as ABN AMRO Bank, Al Rajhi Bank, Barclays, Fidelity, GE, Hapoalim, Hiscox, ING, Legal & General, Nationwide, Nordstrom, OTP Bank, PostFinance, PZU, Sberbank, and SwissCard have all improved their online customer interactions and maximized online customer experience, retention and conversion, by leveraging Backbase’s technology.
Before Backbase, Mr. Pleiter was president and co-founder of Tridion, one of the world’s leading WCM software vendors, later acquired by SDL and renamed SDL Tridion. Before Tridion, Mr. Pleiter co-founded Twinspark Consultancy, one of the first interactive web agencies in the Netherlands. Mr. Pleiter holds a Master of Business Administration degree from the University of Groningen.
Synopsis
This session will be updated soon
12:30
We are living in a new Renaissance
Martijn Aslander
Martijn Aslander
Technology philosopher
SPEAKERS SESSIONS
Main Stage
We are living in a new Renaissance
12:30 - 13:15
4 Octombrie
Bio
Martijn Aslander is a stand-up philosopher, thought leader, public speaker and executive sparring partner. His unique ability to challenge business leaders and help them to think outside of the box has landed him in boardrooms all over the world.
As an explorer of the information age, his insights into networking and new technology help leaders of global brands future-proof their operations. By teaching them to think differently about sales and influence, Martijn helps prepare businesses for the new economy. He is an international expert in value creation, complementary economics, networking and life-hacking, with disruptive views on social and information capital. He is also an internationally sought-after public speaker with a reputation for captivating, confusing, entertaining, informing and inspiring audiences in The Netherlands, his home country, and abroad.
For him, it’s not just about effecting a paradigm shift; it’s about a better world. He is the co- author of the bestseller “Permanent Beta”. He built the largest dolmen in the world, cofounded Lifehacking.nl and Permanent Beta. Both on stage and in his publications he passionately maps technology’s complex impact on society.
Synopsis
Martijn Aslander looks at the world through a societal and economical lens. He explains the effects of new technologies on society and the economy. He describes current and future implications of these developments on the networked information society. He’s a hands-on inspirator who synthesizes much of what is going on in this world, what visionary authors, scientists and thinkers have to say about this. Martijn merges this into a clear picture of what is going on and what it means for organisations, business models, markets and innovation.
13:15
Lunch Break
14:15
Digital transformation through the lens of innovation
Milan S. Lakhani
Milan S. Lakhani
Senior Client Principal
SPEAKERS SESSIONS
Main Stage
Digital transformation through the lens of innovation
14:15 - 15:00
4 Octombrie
Bio
With over 19 years in industry, Milan has built a passion for business-led innovation, and as the senior client principal within the Business Innovation Centre, Europe, he is responsible for the management and delivery of a joint client innovation agenda.Milan’s areas of expertise are setting up innovation programmes in a corporate environment, understanding cultural paradigms and creating a framework to provide a structure & governance for on-going innovation. He is also a recognised mentor on the Konica Minolta intrapreneurship programme and supports the building of a Leading Edge Partners community inviting start-ups for collaboration on growth platforms. Prior to joining Konica Minolta, Milan spent 16 years with Electronic Data Systems (EDS) / Hewlett Packard (HP), of which the last 7 years were within the office of the CEO, setting up one of the largest global enterprise innovation programmes in the IT Services industry. Milan lives in London, holds a BSc (Hons) in Mathematics and Information Technology, and, as an Associate of the Centre for Technology, Innovation & Engagement at Leeds Business School, enjoys teaching innovation & strategy to MBA students. In his spare time, Milan enjoys developing his creative skills as an amateur photographer.
Synopsis
A case study and insight into how a traditional Japanese business is diversifying its portfolio through business and technology innovation, bridging the journey of physical to digital transformation.
15:00
Futures of a digitizing world - A look into consumers shifting values of tomorrows world
Cecile Cremer
Cecile Cremer
International Trend Expert & Creative Concept Designer
SPEAKERS SESSIONS
Main Stage
Futures of a digitizing world – A look into consumers shifting values of tomorrows world
15:00 - 15:45
4 Octombrie
Bio
Cécile Cremer, a “wild at heart”, world-wandering Trend Expert and Creative concept Designer graduated at the Academy for Creative Industries. She was one of the first five graduates in Europe with a recognized bachelor in international trend research and innovation concept design. After her graduation she grounded trend and innovation agency, Wandering the Future as the overarching umbrella for her activities as an international trend researcher and innovative concept designer. Cécile is a little obsessed with the Future and she aspire to be the voice of the ever-changing needs of the intercultural consumer by being a creative innovator supporting brands, meeting these future demands. Cécile her speciality is not to inspire people regarding the future, but to make them understand the underlying needs and the value shifts that drive change and hand them the tools to translate these findings into actions. Therewith she has a very unique approach to trend research.
Synopsis
We might still think the future is something that just happens to us, and therefore we are only aware of the present. We should lose that attitude of unawareness and start realizing the future is in our hands. Future of a Digitizing world zooms in on a variety of consumer trends that have the biggest impact on our digitizing world. Which values, needs and wants are being expressed by tomorrows trends and what does that mean for our collective tomorrow. In this talk you'll get an answer to that, visualized by a number of cases conducted by Wandering the Future, so you'll be ready for tomorrow's changes.
15:45
Networking Break
16:15
FASTER INNOVATION IN A DIGITAL WORLD
Christian Rangen
Christian Rangen
Founder, Partner Co-Founder
SPEAKERS SESSIONS
Main Stage
FASTER INNOVATION IN A DIGITAL WORLD
16:15 - 17:00
4 Octombrie
Bio
Christian Rangen is a strategy & innovation advisor to management teams and companies around the world. He helps companies on how to face disruption, design new business models and succeed at strategic transformation. He is also business school faculty and teach a series of executive programs on corporate innovation, digital disruption and digital business model transformation. Mr. Rangen is the lead designer behind Three Levels of Business Models, Strategic Innovation Canvas, Innovation Pyramid; all part of Strategy Tools – the free toolkit for the modern strategist. He is a keynote speaker at global innovation events, including Front End of Innovation, PWC Academy, Innovation Roundtable and World Innovation Convention. www.engage-innovate.com www.strategytools.io
Synopsis
Over the past 10 years, digital transformation, globalization and exponential technologies have created havoc in industry after industry. Disruptive business models are only accelerating their pace of change. Companies worldwide are launching transformation strategies for radical new growth. How can your company keep up? How can your company reinvent itself and transform? How can your company build a strategy that is fit for the future? Global strategy & innovation advisor Mr. Christian Rangen will show you how to apply the latest tools and thinking to your on-going strategy and innovation efforts. Using examples from energy, finance, construction, retail and IT, he will showcase emerging best practice in digital innovation across industries. Your take-aways:- Digital innovation can happen in any industry
- Digital Business Model innovation is possible in old, established companies
- With the right transformation tools & strategy, radical change is possible.
17:00
IPv6-based 5G and IoT Netwoking
Latif Ladid
Latif Ladid
Founder & President, IPv6 Forum & Chair, IEEE 5G TsC
SPEAKERS SESSIONS
Main Stage
IPv6-based 5G and IoT Netwoking
17:00 - 17:45
4 Octombrie
Bio
– Founder & President, IPv6 FORUM
– Chair, ETSI IPv6 Industry Specification Group
– Chair, IEEE ComSoC IoT subcommittee
– Chair, IEEE ComSoC 5G subcommittee
– Vice Chair, IEEE ComSoC SDN-NFV subcommittee
– Emeritus Trustee, Internet Society – ISOC
– IPv6 Ready & Enabled Logos Program Board
– World summit Award Board Member
– Research Fellow @ University of Luxembourg on multiple European Commission Next Generation Technologies IST Projects
– Member of 3GPP PCG (Board)
– Member of 3GPP2 PCG
– Member of UN Strategy Council
– Member of Future Internet Forum EU Member States (representing Luxembourg)
Synopsis
The public IPv4 address space managed by IANA (http://www.iana.org) has been completely depleted by Feb 1st, 2011. This creates by itself an critical challenge when adding new things and enabling new services on the Internet. Without publicly routable IP addressing, the Internet of Things combined with 5G networks and anything that’s part of Internet of Everything (IoE) would be greatly reduced in its capabilities and limit its potential success. Most discussions about IoE have been based on the illusionary assumption that the IP address space is an unlimited resource or it’s even taken for granted that IP is like oxygen produced for free by nature. The introduction of IPv6 provide enhanced features that were not tightly designed or scalable in IPv4 like IP mobility, ad hoc services; etc catering for the extreme scenario where IP becomes a commodity service enabling lowest cost networking deployment of large scale sensor networks, RFID, IP in the car, to any imaginable scenario where networking adds value to commodity. IPv6 deployment is now in full swing with some countries achieving over 50% penetration such as Belgium or the US and India with over 100 M users using IPv6 without even the users knowing it. Most of 4G networks in the US are deployed with IPv6and even T-Mobile US has deployed 4G with IPv6 only. Apple has required its apps developers to use IPv6 only for their apps staring June 1, 2016 which a great shot in the arm of IPv6. There are many inflections points happening this decade to influence the design of first tangible 4G/5G networks It will be a combination of IoT, SDN-NFV, Cloud Computing, Edge Computing, Big IoT Data and 5G to sift through to realising this paradigm shift. This talk will be devoted to analyze the transformative impact of IPv6 on 5G and IoT using the potential mix of IPv6-based IoT, SDN-NFV, Cloud Computing, Big Data and 5G and its advanced features, highlighting the challenges and solutions moving forward.
09:00
Visitors check-in
10:00
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The Renaissance of our Species
NEIL HARBISSON
NEIL HARBISSON
First Artist Officially Recognized as a Cyborg
SPEAKERS SESSIONS
Main Stage
The Renaissance of our Species
10:00 - 10:45
5 Octombrie
Bio
Neil Harbisson is a Catalan-raised, British-born contemporary artist and cyborg activist best known for having an antenna implanted in his skull and for being officially recognized as a cyborg by a government. The antenna allows him to perceive visible and invisible colours such as infrareds and ultraviolets via sound waves. The antenna’s internet connection allows him to receive colors from space as well as images, videos, music or phone calls directly into his head via external devices such as mobile phones or satellites. Harbisson identifies himself as a cyborg, he feels both his mind and body are united to cybernetics. He doesn’t feel he is using or wearing technology, instead he feels he is technology. His artworks investigate the relationship between colour and sound, experiment the boundaries of human perception and explore the use of artistic expression via sensory extensions. In 2010 he co-founded the Cyborg Foundation with Moon Ribas, an international organization that aims to help humans become cyborgs, defend cyborg rights and promote cyborgism as a social and artistic movement.
Synopsis
Neil Harbisson is the co-founder of the Cyborg Foundation, an organization that promotes the use of cybernetics as a body part to extend human senses and perception. Harbisson has an antenna implanted in his skull that allows him to perceive colours that are outside human vision such as infrareds and ultraviolets. This talk will explore how taking an active part in our own biological evolution is no longer a theory, but an option. Becoming technology, instead of using or wearing technology, opens up the possibility of having additional organs and senses beyond the ones confined to our species. By merging ourselves with technology we can become the designers of our own body and perception; and we can increase our survival possibilities in earth and in outer space. Are we witnessing the renaissance of our species?
10:45
The Internet of Bodies - connectivity and presence in virtual physical worlds
Ghislaine Boddington
Ghislaine Boddington
Creative Director
SPEAKERS SESSIONS
Main Stage
The Internet of Bodies – connectivity and presence in virtual physical worlds
10:45 - 11:30
5 Octombrie
Bio
Ghislaine Boddington is Creative Director of body>data>space, Plexal and Women Shift Digital, a researcher, curator and director specialising in body responsive technologies and immersive experiences. She is recognised worldwide as a pioneer having strongly advocated the use of the entire body as a digital interaction canvas for over 25 years. She creates unique convergences of the virtual/physical body through telepresence, motion capture, robotics, wearables, sense/gesture tech and virtual worlds. She keynotes worldwide on her research “The Internet of Bodies”, is a Reader in Digital Immersion at CPDA, University of Greenwich and consults into the creative industries sector. You can catch her co-presenting bi-weekly for BBC Click, the BBC World Service Radio flagship technology programme.
Synopsis
“ Today’s world of connectivity between humans and objects of all kinds - virtual and physical - is extending rapidly, as the experimental and pioneering work of pre millennium artists and creative moves into mainstream debate, development and usage. In the next 10 years the Internet of Things aims to link the “stuff” around us to the “stuff” around us, everything we need will work with and for us. Additionally we start to see the evolving linkage of our bodies directly to machine and virtual “others”, in particular opening up real-time looping of all our senses to each other but also to the robots and avatars we create or choose to relate to. I call this the Internet of Bodies - physical and virtual, human and machine. “ Ghislaine will overview digital immersion today and the future of virtual /physical identities. As sense enhancing and body connectivity technologies converge across the next decade, the evolution of the body in the digital age points towards multiple transfers from physical to virtual and back again, blended experiences and immersions beyond today's perceptions. This has the potential to open out whole new sensory imperatives as we reconcile our lives and our identities within multi-universes, blending and crossing the divide between illusion and reality.
11:30
Networking Break
11:45
Digital Transformation and the People Factor
Grimur Fjeldsted
Grimur Fjeldsted
Chief Digital Officer
SPEAKERS SESSIONS
Main Stage
Digital Transformation and the People Factor
11:45 - 12:30
5 Octombrie
Bio
Award-winning keynote speaker, thought leader, and entrepreneur. Grimur comes from a corporate background. As former Head of Digital Innovation and Member of the Supervisory Board of a major global apparel company, he is an expert on digital transformation, strategy and innovation management. He has successfully built high performance teams and platforms worldwide and uses his extensive knowledge of social business structures from a former role as Global Social Media Manager.
Synopsis
Companies today are facing tremendous disruptive pressure by technologies like Artificial Intelligence and the Internet of Things. This pressure requires massive change. Successful digital transformation is about culture, mindset and empowering people. Based on this, organisations are able to embrace outside challenges as an opportunity for growth and innovation. The presentation will outline how companies can approach digital transformation and innovation from a people perspective by aligning organisational structures, adopting new mindsets and by implementing new ways of thinking and working.
12:30
Exponential Philosophy
Nicoletta Iacobacci
Nicoletta Iacobacci
Ethics HyperLeader
SPEAKERS SESSIONS
Main Stage
Exponential Philosophy
12:30 - 13:15
5 Octombrie
Bio
Head of Strategy and Future Media at the European Broadcasting Union until November 2014, she earned a Ph.D (summa cum laude) in 2015, focusing on Ethics and Emerging Technologies. Member of the International Academy of Television Arts and Sciences, she’s a BAFTA guru and a Senior Advisor at Singularity University. International speaker and event moderator, she has curated five editions of TEDxTransmedia and nine European Broadcasting Union Summits. On September 2017 she will curate and host the first edition of TEDxCarouge. Currently, she’s investigating robotics and affective science, teaches “Emerging Media” at Webster University Geneva and is visiting professor, at Jinan University, in Guangzhou, China, teaching Virtual reality storytelling and VR journalism.
Synopsis
Science fiction is becoming science fact as exponential growth in technology happens all around us. Ethics, however, has a hard time keeping pace. While new moral guidelines are defined for existing anomalies, technology surges ahead, giving rise to newer ethical debates—making it increasingly difficult to keep up with the paradigm shift of our own innovations. Can philosophical thought experiments help us rebooting ethics? Should we establish a new, dynamic Agora –for engaging in discussion on the consequences of emerging technologies? How can technology help us to build a space where ethics and technology go along for a symbiotic ride?
13:15
Lunch break
14:15
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The We-economy - Beyond the Industrial logic
Peter Hesseldahl
Peter Hesseldahl
Management consultant, futurist and author
SPEAKERS SESSIONS
Main Stage
The We-economy – Beyond the Industrial logic
14:15 - 15:00
5 Octombrie
Bio
Peter Hesseldahl is a consultant and project manager specializing in strategic foresight and innovation. As a futurist, he has worked on trends, scenarios and strategy for a large number of Danish and international companies, primarily LEGO and Danfoss.
As a journalist, Hesseldahl has covered new technology, environment and culture in radio, television and print media. Hesseldahl is also a widely-used lecturer and moderator. He is the author of six book – his latest book – We-economy – was released in september 17. www.peterhesseldahl.dk
Synopsis
The new economy is organized around the creation of solutions for a particular context - instances. Digital platforms will create greater value by using big data to coordinate the assembly of exactly what the individual user needs, here and now, from a network of contributors. But to do that, the entire value chain must be restructured. As companies and as individuals, we will be required to work more flexibly and in smaller modules. Society and the economy become more "liquid” and faster changing. It will be an economy in which everyone and everything is connected and interdependent. For companies and individuals alike, success will depend on how well they can communicate and coordinate with others
15:00
Networked Society - In a connected world, everything is possible
Erik Kruse
Erik Kruse
Networked Society Evangelist
SPEAKERS SESSIONS
Main Stage
Networked Society – In a connected world, everything is possible
15:00 - 15:45
5 Octombrie
Bio
Erik Kruse holds the title of Networked Society Evangelist at Ericsson. He is an expert in consumer demands, industry and societal dynamics, and forecasting ICT evolutionary trends. He spends his time working with Ericsson’s future opportunities, business models, Impact of Internet of things, future digital consumer behavior, transformation of networked industries, and future societal needs. Prior to joining Ericsson, he worked as a Manager of Future Consumer Research at Electrolux.
Synopsis
We are currently taking part in a technological revolution where Information and Communication Technology services increasingly becoming mission critical for most activities in society and business as well as in private life. So far the digital development has mainly changed consumer behaviour now we are entering the next vawe of digital mainly impacting business and society which will have profound impact on business, industrial structures and society as a whole In the Networked Society the majority of the world population will live within a culture defined by increased openness, sharing, peering and global self-organization. This will fundamentally change the way we orchestrate capabilities in society to innovate, collaborate, to create goods and services, to govern, and to sustain. Once this social change begins, it cannot be reversed. How will this affect you?
15:45
Networking Break
16:15
The Mobile Web: State of the Union
Rowan Merewood
Rowan Merewood
Developer Advocate
SPEAKERS SESSIONS
Main Stage
The Mobile Web: State of the Union
16:15 - 17:00
5 Octombrie
Bio
Rowan is a Developer Advocate at Google, which means he works with partners to build real-world applications to prove and shape new technology. Aside from the obligatory exposure to BASIC as a child, the web has always been his natural home for coding. From early Perl-based guestbooks, through Python CMS integrations, onto PHP in more places than seems healthy, he’s seen how a high performing web app is critical to success in any business.
Synopsis
The web platform is important. It's an open, interoperable platform for developers to build experiences that can be accessed by a large potential audience with no friction. But the shift to mobile hasn't been easy. Members of the broader web browser community, have been hard at work transitioning the web platform to work well on mobile devices and the mobile web is open for business. This talk will provide an overview of the changes to the web platform, including Accelerated Mobile Pages and Progressive Web Apps, and what it means for you.
17:00
Hyper Growth - next generation app engagement
Noam Auerbach
Noam Auerbach
Head of growth
SPEAKERS SESSIONS
Main Stage
Hyper Growth – next generation app engagement
17:00 - 17:45
5 Octombrie
Bio
Noam is the Head of Growth at YEAY, a revolutionary app that allows buying and selling with videos. Previously Noam was the Product Manager for the Growth Team at SoundCloud. His team is responsible for driving user acquisition, onboarding and retention across all platforms (iOS, Android, and web). His work involves driving global growth using data prediction models, powerful backend systems, hacking growth marketing, and developing user facing features.
Previously Noam was a film producer and director and a researcher in the field of social neuroscience.
Synopsis
It is now clearer than ever before that users have very little loyalty to any app. They do not care about the platform, but rather what they can find there. This is the starting point for any app growth team. In my talk, I will tackle the issues of onboarding and engaging the user through one simple question: How can you better retain your users? Drawing from personal work experience at YEAY and SoundCloud, I will share how my team and I solved retention and engagement issues using data models, powerful backend systems, and growth marketing optimizations.
17:45
Closing speech
9:00
Visitors check-in
10:00
The challenges of Modern Sales
Anca Bandac - MiniCRM
Anca Bandac
Country Manager Romania
SPEAKERS SESSIONS
Enterprise Stage
The challenges of Modern Sales
10:00 - 10:30
4 Octombrie
Enterprise Stage
The puzzle of Sales Efficiency
15:15 - 15:45
5 Octombrie
Bio
Anca was in charge of entering the RO market and during one year she achieved great results and implemented MiniCRM successfully across different companies. Her enthusiastic approach and out-of-box thinking have shown her managerial skills and gave her confidence to enter the Romanian market with a successful product. Using her psychology and advertising background she is constantly searching innovative ways to spread awareness among the Romanian market regarding MiniCRM’s software and to help SMEs to grow and improve their workflow, communication and business goals within their company.
Synopsis
A few years ago sales was pretty straightforward: call, get an appointment, get in front of somebody, ask some insightful questions, walk them through your solution and do a proposal, after which they would buy or not. Nowadays the business environment is more competitive than ever before. You really have to listen to your customers, understand them and deliver what they want. But how can you shift from a transactional sales to a customer centered mentality? How can you create value?
10:30
Transform2digital with Purpose!
Calin Damian - TEMPERFIELD
Calin Damian
Digital Rider, CEO Temperfield
SPEAKERS SESSIONS
Enterprise Stage
Transform2digital with Purpose!
10:30 - 10:45
4 Octombrie
Security
Become the Security Unicorn everybody wants!
14:45 - 15:00
4 Octombrie
Bio
Digital Rider & forward-thinker, entrepreneur & Temperfield CEO for a decade, focusing in bringing Digital Mastery in the Transform2digital journey of your company, both with traditional & new technologies. Practitioner with Mastery competences in: Virtualization, Cloud Computing, Security & Data Recovery, Software Defined Network & Software defined Data Center, Artificial Intelligence. Trainer for +2.500 trainees, +12.000 hours in 8 countries. Transform2digital Community builder & enhancer to empower CXOs in digital transformation.
Synopsis
@Temperfield we strongly believe that Technology should not be the ultimate Solution for everything, if used without Purpose. We definitely put Purpose in all our digital projects, not only to Transform2digital our partners, but also to give them more than technological benefits. We create together a better way to transmit their Purpose to the clients, users, employees. So, you can also use Technology for a higher Purpose! Find out what you really can do better for your customer, for their lives, how you can improve not only your figures and profits, but also the work of your employees or the level of life quality through your products, services or attitude. Decide what you can do, what is your real “why” in business & world and we will help you do it with Digital Mastery. You deserve to have access to technology and innovations, to benefit from virtualization, private cloud or machine learning for delivering faster, easier and better and we can be there for you to Transform2digital. But most of all you deserve to have access to the hope that your efforts really make a difference and generate people’s engagement, not only reach them. We will share with you Temperfield digital statement for delivering Mastery & Purpose. For example complex projects in minutes instead of days; or our efforts to innovate the eCuore solution (based on AI algorithms), to improve diagnostic & monitoring in cardiology, for realtime EKGs and livesaving. Or many other projects to help companies Transform2digital. But most of all we will share our MINDset & HEARTset with you, to digitally embrace hope & purpose that should join technology & humanity. Are you in for a better Purpose of Technology?
10:45
Future is collaborative
Mihaela Mihai - Telekom Romania
Mihaela Mihai
MANAGER, CLOUD & M2M
SPEAKERS SESSIONS
Enterprise Stage
Future is collaborative
10:45 - 11:15
4 Octombrie
Bio
Mihaela is passionate about the power of IT innovation, products, software solutions and market evolution.
She has gathered experience into this amazing world of IT during the last 20 years and now she is ready to share with you some ideas about trends and future and how people of Telekom Romania are modeling them.
Synopsis
This session will be updated soon
11:15
Networking Break
11:45
The solution for less paper and a streamlined process - SIVADOC Lite
Bogdan Savu - SIVECO Romania
Bogdan Savu
Customized Applications & SIVADOC Department Manager
SPEAKERS SESSIONS
Enterprise Stage
The solution for less paper and a streamlined process – SIVADOC Lite
11:45 - 12:15
4 Octombrie
Bio
Bogdan Savu has joined SIVECO Romania in 2014 and is leading one of the company’s key Line o Business.
Bogdan has more than 17 years of experience in software development, Business & IT consulting and Project Management.
He has successfully coordinated over 50 national & international commercial projects for leading organizations in Romania, and is supervising over 25 R&D projects with external financing.
Synopsis
Get off paper and streamline processes. SIVADOC Lite links documents and processes and is the best solution for digitalization. Based on SIVECO’s over 15 years of experience in document management development and implementation, SIVADOC Lite makes creating and digitizing documents become an intuitive, productive and fast process. SIVADOC Lite helps small and medium organizations to accelerate and increase their efficiency by consolidating a consistent and coherent image of their business. Join this session to learn more about SIVADOC Lite and explore the benefits of digital document management for business.
12:15
The beauty of CRM in a digital age
Mircea Prelipceanu
Mircea Prelipceanu
Head of Internationals Sales
SPEAKERS SESSIONS
Enterprise Stage
The beauty of CRM in a digital age
12:15 - 12:45
4 Octombrie
Bio
Mircea Prelipceanu is Head of International Sales at CAS Software AG – the leading German supplier of CRM software for small and medium enterprises. More than 300,000 people in over 20,000 companies enjoy the benefits of CAS CRM: a powerful standard solution, flexible to meet the customer’s needs, great ergonomics, proven and awarded in practice and excellent value for money. Born and raised in Romania with extensive working experience in different countries throughout Europe, Mircea Prelipceanu has been working for CAS Software AG for more than 10 years. During this time he established a worldwide partner channel network which delivers an excellent service for the customer. Furthermore he advises companies on the usage of CRM solutions and holds regular lectures on Sales, Customer Relationship Management and CRM implementation best practice.
Synopsis
Digitalization is turning our world upside. What is happening to our customer relationships, how can we emotionally reach and inspire customers despite or just with a digital communication and how will they become customers' fans? Mircea Prelipceanu will present the CRM-trends of tomorrow in this lecture and also consider how you can overcome this challenge and benefit from it today. In a best practice case a customer will demonstrate how CAS CRM helped his business to grow and become more profitable.
12:45
SMB Power Package - ERP on Cloud with integrated Accounting Services
Alexandru Radu - ARGGO Consulting
Alexandru Radu
Business Development Manager
SPEAKERS SESSIONS
Enterprise Stage
SMB Power Package – ERP on Cloud with integrated Accounting Services
12:45 - 13:00
4 Octombrie
Bio
Alexandru Radu is a passionate business developer with 12+ years of proven capability in driving success for industry leaders using a special brew of business solutions knowledge, consulting experience and customer service excellence. After a career in programming, consulting, project management and training, he turned into a trusted advisor for customers bridging the gap between the technical and business worlds of the software industry.
Synopsis
Today, the biggest challenge for the Small and Medium Businesses is that even though they can afford a very efficient ERP system, due to the new cloud hosted model, where they can pay a monthly subscription per user, their outsourced accountants are not adapting quickly enough to the new trends. At Arggo Consulting we understand their business needs and daily frustrations therefore we crafted a new tool combining the benefits of one of the best ERP system on the market, Microsoft Dynamics NAV, with the extended expertise of Romanian accountants. Stop searching for the best ERP system, stop searching for an Accounting Company to serve your needs; now you can find both in one … SMB Power Package. More efficient, more productive, more secure, customer orientated and easy to use.
13:00
Digital Transformation: Putting the Customer First
Bogdan Popescu
Bogdan Popescu
Marketing and Operations Director of Microsoft Romania
SPEAKERS SESSIONS
Enterprise Stage
Digital Transformation: Putting the Customer First
13:00 - 13:30
4 Octombrie
Bio
Bogdan Popescu is the Marketing and Operations Director of Microsoft Romania. In his role Bogdan is responsible for the implementation of all marketing programs Microsoft is running in Romania, in close coordination with other global initiatives, as well as for all product related activities aimed to promote and explain to various industry verticals the opportunities and the benefits these products can bring to their operations.
Before joining Microsoft Bogdan worked for 15 years in Shell and 5 years in Metro Group, covering a number of roles in Operations, Supply Chain and General management of various business lines, working more than 10 years abroad.
Bogdan is licensed in Aircraft engines engineering, has a degree in law and a post graduate degree in political sciences. He also graduated from Asebuss EMBA program.
Synopsis
This session will be updated soon
13:30
Lunch Break
14:30
Spring Data JPA
Ioan-Florin POPA - Luxoft
Ioan-Florin POPA
Technical Team Lead
SPEAKERS SESSIONS
Enterprise Stage
Spring Data JPA
14:30 - 15:00
4 Octombrie
Bio
Florin is a results-driven, customer-focused, articulate and analytical Software Engineer who can think “out of the box”. Strong in design and integration problem solving skills. With over 7 years of experience in implementing complex Java-based enterprise applications, his technical skills cover a wide range of technologies from all layers of a software product: Presentation, Business Logic, Data Access and Database.
During his career he has coordinated complex development teams and he has been involved in developing and delivering trainings as part of Luxoft Professional Training Center.
Synopsis
Find out about one of the most powerful Spring Framework projects, whose purpose is to unify and ease the access to different kinds of persistence stores, both relational database systems and NoSQL data stores. During the presentation we will go through the most important Spring Data JPA features, check out the best use-cases for each of them and, in the end, configure from scratch a simple Java EE project’s persistence layer using Spring Data JPA and Hibernate JPA provider.
15:00
Messaging – Kafka implementation using puppet
Bogdan-Mihai Dumitru - METRO SYSTEMS
Bogdan-Mihai Dumitru
Product Owner
SPEAKERS SESSIONS
Enterprise Stage
Messaging – Kafka implementation using puppet
15:00 - 15:30
4 Octombrie
Bio
8+ METRO SYSTEMS experience in implementing, integrating and operating middleware based solutions in multi-tiered, multi-platform environments.
I have managed successfully multiple teams, enterprise integration projects with commitment to process improvement and actively contributing towards the technology initiatives.
Recently embarked in the company’s digital journey as an agile Product Owner of a PaaS team (Queueing Services) focused on building fast, scalable and distributed messaging infrastructure designed to support high-throughput data streams between microservices.
Synopsis
There is a need to provide a new transformation of Digital landscape in METRO SYSTEMS and that implies by itself expanding of the middleware landscape beyond traditional technologies. It was already seen a trend that shifts the direction to more opensource technologies like Apache Kafka. Given the fact that it needs to be compliant with DevOps principles, a deployment pipeline is mandatory and we used Puppet to match the rest of the infrastructure. To meet the requirements it was clear from the start that we needed to develop multiple classes that implement specific functionalities required for such working clusters (monitoring, security, logging). This can be used and included in roles that allow us to customize our solution. In this process there are surely a lot of challenges, trying to translate our expectations in the code showed us that there are a lot more things to consider regarding dependencies and impact when you are working in a cloud environment. You are not working only in your specific technology and that suffices. We need to expand our horizon regarding cloud instance provisioning, networking, security, tracking of essentials parts in this chain. There is still a long road ahead, learning continuously will be essential for trying to push our understanding of such technology and we are making steps in the direction of providing our best solutions to a client more in need of a new middleware topology.
Sorin Tudor - METRO SYSTEMS
Sorin Tudor
DevOps Engineer
SPEAKERS SESSIONS
Enterprise Stage
Messaging – Kafka implementation using puppet
15:00 - 15:30
4 Octombrie
Bio
DevOps engineer with 6+ years of experience in managing and integrating enterprise systems with different messaging solutions. Currently a member of a new formed PaaS team tasked with providing different clients in our organization with scalable messaging patterns customized for the latest use cases.
Synopsis
There is a need to provide a new transformation of Digital landscape in METRO SYSTEMS and that implies by itself expanding of the middleware landscape beyond traditional technologies. It was already seen a trend that shifts the direction to more opensource technologies like Apache Kafka. Given the fact that it needs to be compliant with DevOps principles, a deployment pipeline is mandatory and we used Puppet to match the rest of the infrastructure. To meet the requirements it was clear from the start that we needed to develop multiple classes that implement specific functionalities required for such working clusters (monitoring, security, logging). This can be used and included in roles that allow us to customize our solution. In this process there are surely a lot of challenges, trying to translate our expectations in the code showed us that there are a lot more things to consider regarding dependencies and impact when you are working in a cloud environment. You are not working only in your specific technology and that suffices. We need to expand our horizon regarding cloud instance provisioning, networking, security, tracking of essentials parts in this chain. There is still a long road ahead, learning continuously will be essential for trying to push our understanding of such technology and we are making steps in the direction of providing our best solutions to a client more in need of a new middleware topology.
15:30
Modern cloud applications using IBM Bluemix
Laurentiu Ghergu
Laurentiu Ghergu
Developer Advocate & Senior Java EE developer
SPEAKERS SESSIONS
Enterprise Stage
Modern cloud applications using IBM Bluemix
15:30 - 16:00
4 Octombrie
Bio
Laurentiu is a passionate Java developer working at IBM Client Innovation Center and a Bluemix developer advocate. Currently he is focusing on building cognitive chat bots using Watson technology for IBM clients and in parallel he is also a full stack developer for a Java EE-based commercial software-as-a-service offering deployed in IBM’s cloud system Bluemix.
As a member of the IBM Romania Technical Expert Council, he is taking part in multiple initiatives targeted at increasing developer understanding of cloud technology.
Prior to joining IBM, Laurentiu worked on multiple high availability, mission-critical Java EE-based web projects which integrated IoT devices over proprietary protocols.
Synopsis
Find out how the platform as a service and function as a service models of IBM Bluemix can increase the operational efficiency. This session will provide a high level overview of the cloud platform and an understanding of IBM Cloud Functions, which is a distributed, event-driven compute service. We will also analyze how Cloud Foundry runtimes, the foundation of Bluemix PaaS model, can reduce time to market for web applications.
16:00
Developer Productivity. A business perspective
Andrei Manea
Andrei Manea
CEO
SPEAKERS SESSIONS
Enterprise Stage
Developer Productivity. A business perspective
16:00 - 16:15
4 Octombrie
Bio
Entrepreneur, experienced Linux administrator (10+ Years) and open source advocate with passion and an open view for technology, business development, social interactions and start-ups. Multicultural experience with international professional background, evolving form technical fields and management to business development.
Synopsis
Through DevOps adoption, organizations' achievements go beyond financial results. Find out how your organization can benefit from the DevOps transformation from improved business KPIs, increased quality and security to higher employee engagement and improved agility in the market.
16:15
Networking Break
16:45
Field Service, field interventions and a bit of technology
Dan Giusca - Bento
Dan Giusca
Software Architect
SPEAKERS SESSIONS
Enterprise Stage
Field Service, field interventions and a bit of technology
16:45 - 17:15
4 Octombrie
Bio
Dan is a Software Architect and he has been running Bento’s Development department for the past 5 years. He is a passionate Microsoft technology-based software developer. Together with his team, they created Bento’s Field Service and Manufacturing products, and they developed customised solutions for various industries.
Previously, Dan was part of the TotalSoft team that developed ERP Charisma Enterprise. He has extensive experience in developing business software.
Synopsis
Case study: Using a field service system to manage field interventions and technical teams within a utility company. Mobile technology combined with innovations by our analysts and programmers, and with the determination of the support and implementation team have resulted in positive outcomes, which we are eager to present to those passionate by technology.
17:15
Big Value or Big Chaos? Information Management and Governance in Times of Big Data Analytics
Torsten Priebe - Simplity
Torsten Priebe
Chief Technology Officer
SPEAKERS SESSIONS
Enterprise Stage
Big Value or Big Chaos? Information Management and Governance in Times of Big Data Analytics
17:15 - 17:30
4 Octombrie
Bio
Torsten Priebe has over 15 years’ experience in data management and business intelligence, of which he spent over 10 years in consulting. Since 2014, Torsten is CTO at Simplity, a dynamically developing international consultancy focusing on data-intensive projects. Torsten’s responsibilities at Simplity include driving the requirements for the Accurity software suite and guiding Simplity’s consultants particularly in the areas of information architecture and governance. Before Simplity, Torsten was heading the data management team at Teradata and the business intelligence practice at Capgemini in Vienna respectively. Torsten is co-author of three books, published numerous articles and talks regularly at international conferences. In addition, Torsten is a regular guest lecturer at University of Regensburg, where he received his PhD with a thesis on integrating structured and unstructured information with semantic technologies in 2005.
Synopsis
Ever felt limited by the lethargy of your IT processes in times of more and more unlocked data sources and analytic capabilities? Afraid of bad data quality and information overload leading to “big chaos” rather than “big value”? This presentation covers modern trends in information management and governance such as business metadata and logical data warehouse (LDW) that can help overcome those issues. We will share our experiences and discuss success factors – including both technical and organizational aspects.
17:30
NEXT LEVEL in approaching ERP projects? By VTM & CRITERIA
Remus Petre - Criteria
Remus Petre
Business & IT Consultant
SPEAKERS SESSIONS
Enterprise Stage
NEXT LEVEL in approaching ERP projects? By VTM & CRITERIA
17:30 - 17:45
4 Octombrie
Bio
Remus has over 15 years of experience in IT and business improvement projects, ERP systems implementation (local ERP’s, IFS Applications, Microsoft Dynamics NAV, SAP), CRM solutions and Business Intelligence solutions.
Synopsis
An ERP software presented as such, no matter how spectacular would be, has no value by itself for a company. An ERP project should be first of all a project for optimization, standardization and controlling of the whole business. What is the future of ERP? What is the best way to implement an ERP system? What is its optimization potential for a company? We are waiting for you at the conference to provide answers and further examples to such questions!
Vulpoi Marcel - VTM
Vulpoi Marcel
University Lecturer, ASE Bucuresti, CEO Vulpoi&Toader Management
SPEAKERS SESSIONS
Enterprise Stage
NEXT LEVEL in approaching ERP projects? By VTM & CRITERIA
17:30 - 17:45
4 Octombrie
Bio
Marcel leads the largest accounting company with Romanian capital, having experience in working with over 600 clients in all activity fields. He has successfully combined his university career with the practical activity, managing to transfer the know how from theory to practice.
Synopsis
An ERP software presented as such, no matter how spectacular would be, has no value by itself for a company. An ERP project should be first of all a project for optimization, standardization and controlling of the whole business. What is the future of ERP? What is the best way to implement an ERP system? What is its optimization potential for a company? We are waiting for you at the conference to provide answers and further examples to such questions!
9:00
Visitors check-in
10:00
IOT - The 4th industrial revolution. Are we ready?
Paul Raețchi - SYSWIN SOLUTIONS
Paul Raețchi
Chief Engineering Manager (M2M Division)
SPEAKERS SESSIONS
Enterprise Stage
IOT – The 4th industrial revolution. Are we ready?
10:00 - 10:30
5 Octombrie
Bio
Paul Raețchi is Chief Engineering Manager (M2M Division) at SYSWIN Solutions. His experience across an impressive number of M2M projects and his expertise in embedded software development and hardware integration have ensured successful innovative products roll-out.
From DFM to early EMC testing, Paul provides a broad range of flexible consultancy services to suit the company’s R&D needs.
Synopsis
This session will be updated soon
Adrian Zărnescu - SYSWIN SOLUTIONS
Adrian Zărnescu
Chief Engineering Manager (IoT Division)
SPEAKERS SESSIONS
Enterprise Stage
IOT – The 4th industrial revolution. Are we ready?
10:00 - 10:30
5 Octombrie
Bio
Adrian Zărnescu is Chief Engineering Manager (IoT Division) at SYSWIN Solutions. With extensive expertise in microelectronics and programming, Adrian creates, improves and implements creative and lucrative IOT applications.
Synopsis
This session will be updated soon
10:30
Put some Heart in your B2B! And name it eCuore!
Liviu Chirila - TEMPERFIELD
Liviu Chirila
Digital Priest, CTO Temperfield
SPEAKERS SESSIONS
Enterprise Stage
Put some Heart in your B2B! And name it eCuore!
10:30 - 10:45
5 Octombrie
Bio
Digital Priest & positive digital disruptor, with a decade-long IT experience to Transform2digital people & companies, promoting new technologies, such as virtualization, private cloud or Artificial Intelligence@work. Liviu is animated by putting these technologies in help of humans & heart disease medicine, with a simple and genial idea to help people with CVDs, using technology advancement. eCUORE team puts a mix of highly innovative skills to improve the rules of diagnostics and monitoring in Cardiology worldwide. eCuore is a breakthrough solution, based on Artificial Intelligence algorithms & cloud technologies, for detecting cardiovascular disorders in Real Time from patients, which will be able to send accurate alerts to emergency services and save lives. Come@IMW to see eCuore@work!
Synopsis
When it comes to B2B, it seems that heart has no significant role to play. But what if we would think of our colleagues, employees, partners as humans with a heart and possible heart diseases? What if we could use technology not only to better our profit figures, but also to better our health & lives? Would this be a new ingredient to make your business stronger & healthier? Come & see live eCuore, our breakthrough solution, based on Artificial Intelligence algorithms & cloud technologies, for detecting cardiovascular disorders in Real Time from patients and even saving lives with accurate alerts to emergency services. You will see new technologies@work: cloud, virtualization, NSX, Artificial Intelligence. You will discover with Liviu Chirila, Digital Priest & CTO Temperfield, that Digital Mastery can do wonders for your business & hearts. And we will think of further ways to put technology@work for your business too! Come@IMW & see live eCuore presentation at Enterprise stage & at our I03 booth!
10:45
How to avoid the disruption in the digital vortex
Stefan Hoerhammer - Medialine
Stefan Hoerhammer
Co-founder and COO of Medialine AG
SPEAKERS SESSIONS
Enterprise Stage
How to avoid the disruption in the digital vortex
10:45 - 11:15
5 Octombrie
Bio
Stefan Hörhammer, the co-founder and COO of Medialine AG that runs the operations for 11 European locations. was born in Germany, Rhineland-Palatinate in 1977. At the same time, the trained lawyer draws on more than 17 years of industry experience in IT. While studying, Stefan Hörhammer and his brother Martin built and distributed the first PCs and telephones and laid the foundation of today’s owner-managed company. Starting with a “Garage Company”, the brothers now serve as a full ICT service provider with 150 employees and over 600 customers in Germany and across Europe. Stefan Hörhammer has been a very requested speaker for many years now, awaking the enthusiasm of his listeners by practicing a controversial style and practical conversation approach.
Synopsis
Why is digital disruption happening? Why and how digitalization is changing business models and what it means for each of us? During Stefan Hoerhammer’s speech you will find out how the digital vortex works and how it has changed during the past three years. You will also see examples and receive advices on how to handle digitalization in changing company structures and you will find out why companies spend so much money on digital disruptor.
11:15
Networking Break
11:45
Blockchain Technology
Sander van Loosbroek - CEGEKA
Sander van Loosbroek
Director Distributed Ledger Technologies, Cegeka DLT
SPEAKERS SESSIONS
Enterprise Stage
Blockchain Technology
11:45 - 12:15
5 Octombrie
Bio
Sander van Loosbroek holds an MBA and a Bachelor in IT and is an experienced entrepreneur. He co-founded one of the first digital EDM music distributors in The Netherlands and developed a mobile event solution with integrated wifi access. He wrote his MBA thesis about the applications of blockchain technology for the financial industry in 2014 and then joined Cegeka, a European IT service provider to lead their distributed ledger research and development activities. Since 2015 Cegeka developed several Trade Finance related blockchain Proof-of-Concepts and won an EFMA award in 2016 for the Digital Trade Chain application it built for KBC which is now brought to production in a consortium of 7 banks.
Synopsis
Cegeka’s blockchain services realize digital transformation through process innovation, by building information ecosystems for multy-party collaborations. Our down to earth blockchain approach makes businesses future proof. How we do this? By offering you a workshop to understand blockchain and how it impacts your industry. How does Cegeka innovate? We approach innovation as a daily practice, we discover new opportunities and disruptive business models.
12:15
Running workloads in Oracle Cloud
Claudiu Paunescu - Multi Data Soft
Claudiu Paunescu
Co Owner & Chief Executive
SPEAKERS SESSIONS
Enterprise Stage
Running workloads in Oracle Cloud
12:15 - 12:45
5 Octombrie
Bio
Claudiu has more than 20 years of work experience in the area of technical and functional consultancy. He is specialized on Oracle technology, Oracle Applications and Oracle Cloud products – Infrastructure as a Service, Platform as a Service, Software as a Service). He has a Bachelor in Automation and Computers Engineering.
Since 2003 he’s managing Multi Data Soft from his position of Executive Director and CTO. Since then he has helped the team implement a large number of successful projects to local and international customers, from different industries.
Synopsis
During his presentation, “ Running workloads in Oracle Cloud”, he will demonstrate during a live demo the real benefits of using the Oracle Cloud products, that allows you to dynamically adjust the computing, storage and networking requirements.
12:45
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Accelerating innovation in IoT. Use case in energy
Vlad Sorici
Vlad Sorici
Architecture & Services Project Manager, Orange Romania
SPEAKERS SESSIONS
Enterprise Stage
Accelerating innovation in IoT. Use case in energy
12:45 - 13:00
5 Octombrie
Bio
Project Manager of the Orange Fab project, Vlad began working with Orange Romania in 2012 in the Development & Innovation team, focusing on defining architectures for new services (Business Wi-Fi, Orange Passpoint, Wi-Fi Call).
In recent years, he has been working on research projects for the development of new-generation networks and services, including 5G, and developing sustainable partnerships with the start-up ecosystem.
Synopsis
Orange Fab Romania is a 1-year startup accelerator, conceived to support entrepreneurs in developing innovative products and help them distribute both locally and globally. This startup program is looking for start-ups in Romania with mature innovative products that not only improve people’s live but set a trend on how people will live in the future and has 4 tracks: Future of life, Security, Networks of future and Smart territories, which includes also energy.
Alexandru Gliga
Alexandru Gliga
CEO & co-founder BOX2M
SPEAKERS SESSIONS
Enterprise Stage
Accelerating innovation in IoT. Use case in energy
12:45 - 13:00
5 Octombrie
Bio
Former network integration engineer and telecom operations manager, certified ITIL expert and Managed Services senior consultant.
synopsis: BOX2M is a start-up focused on industrial IOT technologies for energy and utilities, and also highly applicable for telecom and critical infrastructures security.
We’ll present some insights about industrial IOT use cases BOX2M will develop for Orange.
Synopsis
Orange Fab Romania is a 1-year startup accelerator, conceived to support entrepreneurs in developing innovative products and help them distribute both locally and globally. This startup program is looking for start-ups in Romania with mature innovative products that not only improve people’s live but set a trend on how people will live in the future and has 4 tracks: Future of life, Security, Networks of future and Smart territories, which includes also energy.
13:00
The New Era of Video Collaboration
Alexandru Mazilu - Logitech
Alexandru Mazilu
Country Manager Romania & Bulgaria
SPEAKERS SESSIONS
Enterprise Stage
The New Era of Video Collaboration
13:00 - 13:30
5 Octombrie
Bio
Why should your company pay more, lose time travelling or get frustrated with complicated and over technical deployments, when you have the most versatile solution at hand? Introducing Logitech Video Collaboration, your low TCO but highly efficient video collaboration solutions for a business that grows.
Synopsis
Why should your company pay more, lose time travelling or get frustrated with complicated and over technical deployments, when you have the most versatile solution at hand? Introducing Logitech Video Collaboration, your low TCO but highly efficient video collaboration solutions for a business that grows.
13:30
Lunch Break
14:30
The strategic benefits of Cloud for SMB’s
Silvia Popa - SoftOne
Silvia Popa
Sales Manager
SPEAKERS SESSIONS
Enterprise Stage
The strategic benefits of Cloud for SMB’s
14:30 - 14:40
5 Octombrie
Bio
Silvia Popa, Sales Manager @SoftOne Romania, is a highly motivated sales professional with over 12 years of experience in the IT industry, managing, coordinating and training sales teams in achieving outstanding results and embracing an innovation based corporate culture. Silvia joined the SoftOne team in 2017 by accepting the challenge to expand the company’s partners channel by offering the local IT integrators and outsourcers the chance of deploying the best business software solutions available on the European market. She believes that innovation is the only way that companies can change the way they do business and achieve success in an organic and sustainable way.
Synopsis
Is cloud-computing suitable for all businesses, regardless of their size, complications and security needs? Gartner estimates that by 2018 at least 30% of all businesses providing services will have migrated the majority of their ERP applications to the cloud. Join us on the 5th of October @IMWorld – SMBs Enterprise Solutions stage to explore with us the outstanding strategic benefits of Cloud Computing for SMBs.
14:40
Hippoland Case Study: Be mobile, grow fast!
Liviu Buligan - SoftOne
Liviu Buligan
Executive Director
SPEAKERS SESSIONS
Enterprise Stage
Hippoland Case Study: Be mobile, grow fast!
14:40 - 14:50
5 Octombrie
Bio
Liviu Buligan, Executive Director @SoftOne Romania is one of the Romanian pioneers of the ERP & Business Software industry, with more than 20 years’ experience working on top executive positions and managing reputable IT companies. Liviu joined SoftOne Romania in its early days, almost 4 years ago, when the company was just entering the Romanian market and he is one of the base team members who helped SoftOne become a key leader on the European Cloud solutions market. He thinks that the use of cutting-edge technology in managing a business is not optional, but compulsory for every company that wants to stay on the market for the long term.
Synopsis
The collaboration between Hippoland and SoftOne is one of the best examples of how innovation and mobility can make a company expand and grow fast, in a sustainable way. Hippoland, one of the biggest children toys, apparel and accessories retailer in the country, is one of the few “lucky” companies actively using Cloud Computing and Enterprise Mobility for business management, cost optimization so that they can grow and expand their business faster and better. How did they do it and what are the results after only 2 years? Be there on the 5th of October: IMWorld, Romexpo - SMBs Enterprise Solutions stage
14:50
Turbine Engineering: Design the future by innovating the present
Marius Marica - SoftOne
Marius Marica
Managing Partner @Contam - SoftOne Authorized Partner
SPEAKERS SESSIONS
Enterprise Stage
Turbine Engineering: Design the future by innovating the present
14:50 - 15:00
5 Octombrie
Bio
Marius Marica, Managing Partner @Contam – SoftOne Authorized Partner, has a “special attraction” to Soft1 ERP customizations, thanks both to his over 16 years of experience in the IT & Banking industry and his passion for helping businesses grow using one of the greatest resources available: Innovation. Marius became an entrepreneur few years ago when he founded Contam and started selling, deploying and customizing SoftOne solutions to various companies, regardless their industry, size or location. He belongs to the elite area of professionals that truly understand the beauty of innovation & technology applied in business and make use of it in his day to day life.
Synopsis
You don’t need to start small, you just have to think big and be ahead of the market! Turbine Engineering is a small company that is not only using one of the most advanced ERPs on the market before reaching 200.000 EUR turnover, but has come to the point where the Soft1 application is truly indispensable for managing his business. The company uses ERP customizations that help them keep track of working hours, money, time and fuel losses and use every minute of their time for generating profits.
15:00
Cloud Learning, delivering the promise of Enhanced Training
Sergiu Stănescu - SIVECO Romania
Sergiu Stănescu
eLearning Department Presales Manager
SPEAKERS SESSIONS
Enterprise Stage
Cloud Learning, delivering the promise of Enhanced Training
15:00 - 15:15
5 Octombrie
Bio
Sergiu Stănescu is the eLearning Department Presales Manager in SIVECO Romania, the company that develops and exports software products and consultancy projects within the European Community, the Middle East, North Africa and the CIS area. He advocates Advanced eLearning (AeL being SIVECO’s brand) capabilities of the company in eLearning/eTraining for key public & corporate players. He is also speaker at national and international events. For the last 3 years, Sergiu has been in charge of strategic partnerships for SIVECO and has established successful cooperation with important worldwide players in IT, from cloud learning to cyber security and other vertical solutions as banking, credit bureau, GIS. These partnerships lead to the implementation of significant projects, both in public and private sector, in Romania and abroad.
Synopsis
SIVECO Romania launches Cloud Learning – a training, evaluation and multimedia educational content management tool that offers a complete, flexible and secure solution for the induction process of the employees as well as lifelong and professional training. Cloud Learning system uses Software as a Service in cloud, significantly reducing overall costs for companies and public institutions and converting capital costs in operating costs. Join this session to learn more about Cloud Learning, the solution that delivers the promise of eTraining (enhanced training) with the means of state-of-the-art technology and blended learning methodology.
15:15
The puzzle of Sales Efficiency
Anca Bandac - MiniCRM
Anca Bandac
Country Manager Romania
SPEAKERS SESSIONS
Enterprise Stage
The challenges of Modern Sales
10:00 - 10:30
4 Octombrie
Enterprise Stage
The puzzle of Sales Efficiency
15:15 - 15:45
5 Octombrie
Bio
Anca was in charge of entering the RO market and during one year she achieved great results and implemented MiniCRM successfully across different companies. Her enthusiastic approach and out-of-box thinking have shown her managerial skills and gave her confidence to enter the Romanian market with a successful product. Using her psychology and advertising background she is constantly searching innovative ways to spread awareness among the Romanian market regarding MiniCRM’s software and to help SMEs to grow and improve their workflow, communication and business goals within their company.
Synopsis
We live in a rapidly changing world. People nowadays are more busy than any generation before us. We are as busy as we can be and often times have the wrong perception that if we are busy we are efficient. Business has nothing to do with efficiency. We need to learn how to work smarter not harder, we need to learn how to get things done and we need to use the right technology that will make us and our sales process more efficient.
15:45
Migrating to the Cloud with examples on Microsoft Azure
Mihai Tataran
Mihai Tataran
General Manager, Partner @Avaelgo
SPEAKERS SESSIONS
Enterprise Stage
Migrating to the Cloud with examples on Microsoft Azure
15:45 - 16:15
5 Octombrie
Bio
Mihai Tataran is the General Manager of Avaelgo, a Microsoft Gold Partner on Cloud Platform, and he is also a Microsoft Most Valuable Professional on Azure. Lately Mihai had an extensive experience with Azure: completed solutions for different customers, advisory engagements for large organizations helping them define and execute their Cloud strategy, and also delivered technical trainings on Azure. Mihai has been a speaker for many years at international conferences: DevReach in Bulgaria, Codecamp Macedonia, TechEd NA 2011 and 2012 BoF sessions; he is also involved in organizing ITCamp Romania.
Synopsis
What to consider when migrating a solution to the Cloud, or when establishing an organizational strategy for the Cloud, with examples on Microsoft Azure, based on Avaelgo’s experience with multiple customers and solutions
16:15
Networking Break
16:45
Bitdefender GravityZone Elite - The Nextgen layered security platform
17:15
CISCO SPARK BOARD – Game Changer in Team Collaboration
Irina Margescu - Bittnet Systems
Irina Margescu
IT Solution Consultant
SPEAKERS SESSIONS
Enterprise Stage
CISCO SPARK BOARD – Game Changer in Team Collaboration
17:15 - 17:30
5 Octombrie
Bio
As an IT consultant she over-delivered business solutions for customers in Romania. She has a big team of specialists and her own experience behind her to design the best in branch projects and to deliver the expected results. The strength of Bittnet is much greater than the sum of it’s members’ strength. The quality of human resources boosts teamwork and collaboration.
Synopsis
This session will be updated soon
Răzvan Atimariti - Bittnet Systems
Răzvan Atimariti
Product Sales Specialist & Partner Account Manager for Cisco Romania
SPEAKERS SESSIONS
Enterprise Stage
CISCO SPARK BOARD – Game Changer in Team Collaboration
17:15 - 17:30
5 Octombrie
Bio
Răzvan Atimariti is Product Sales Specialist and Partner Account Manager for Cisco Romania also covering the South-Eastern Europe region since 2010. He has a broad experience in Telepresence and collaboration technologies, responsible for developing customized collaboration architectures for each client. He also assists partners in developing strategies, planning and providing sales coaching and also implementing new partners programs across SEE region.
Before Cisco, Răzvan Atimariti worked as Channel Sales Manager for Tandberg, a videoconference solutions provider which Cisco has acquired in 2009.
He has 17 years of experience in sales and distributions, with great expertise in communication, collaboration and Telepresence solutions.
Also he held several sales and distribution positions for Atlas Corporation, METRO Cash&Carry (wholesaler) and MobiFon-Connex (telecom operator).
Răzvan has a Bachelor of Science in Economical Engineering from ”POLITEHNICA” University from Bucharest and an MBA in General Management from Kennesaw State University.
Synopsis
This session will be updated soon
17:30
The Next Generation of Enterprise Content Management – M-Files IML
9:00
Visitors check-in
10:15
Embracing the future of campaigns
Adrian Enache
Adrian Enache
OmniPERFORM CEO
SPEAKERS SESSIONS
Digital & E-commerce stage
Embracing the future of campaigns
10:15 - 10:45
4 Octombrie
Bio
Adrian, together with OmniPERFORM, helps businesses accelerate their results through digitally-driven integrated campaigns and omni-channel setup.
Launching numerous B2B & B2C Commerce (omni-channel or digital that were technology driven) projects in more than 10 years experience, he invested and founded OmniPERFORM – an agency using neuromarketing algorithms embedded within proprietary innovative technology and by this way being able to maximise the campaigns’ performances, achieving higher conversion rates and leading to higher revenue and profit.
Adrian, both as speaker and trainer, is known for offering transformational perspectives and processes between Strategy, Creative and Media departments to keep the focus on the client’s campaigns’ results and for successful and proven ways to analyse the results of (marketing) campaigns.
Synopsis
In a world of technologies that promise the same thing all over (use the data to take the right – automated – decisions), what can you do in order to change the game? In order to to deliver more, learn more, gain more? This is one challenge that all of us need to overcome in order to achieve our objectives in a cluttered world that is driven by ad blocking more and more. We will build together the answer and we will discover the key to get more out of the nowadays campaigns.
10:45
How AI and Predictive Content will revolutionize the eCommerce
Massimiliano Brigida - The Digital Box
Massimiliano Brigida
Director of International Operations and Co-CEO
SPEAKERS SESSIONS
Digital & E-commerce stage
How AI and Predictive Content will revolutionize the eCommerce
10:45 - 11:15
4 Octombrie
Marketing Innovation Stage
From the MovieTelling to the ChatBot: how Mobile technologies are changing Customer Engagement strategies
12:45 - 13:30
4 Octombrie
Bio
Massimiliano Brigida was formerly GM of Leader Mobile and International Sales manager for WINNE. He has single handedly created and developed the company business in Spain Portugal and Latin America and is now leading the development of the company international expansion.
Synopsis
Thanks to Virtual Assistants and ChatBots, syntactic and semantic structures of language can optimize search results and improve the information available for e-commerce websites, by learning with recommender systems users’ tastes, preferences and habits. AI systems powered by machine learning solutions will help merchants towards a better creation of tailor-made offers based on people requests, delivered in a detailed and customized way through predictive content.
Marco Landi - The Digital Box
Marco Landi
Chairman The Digital Box Board, ex COO & President Apple Computer & Senior Executive Texas Instruments
SPEAKERS SESSIONS
Digital & E-commerce stage
How AI and Predictive Content will revolutionize the eCommerce
10:45 - 11:15
4 Octombrie
Marketing Innovation Stage
From the MovieTelling to the ChatBot: how Mobile technologies are changing Customer Engagement strategies
12:45 - 13:30
4 Octombrie
Bio
Marco Landi was born in Chianciano, Siena. He has studied electronics engineering at the prestigious University of Bologna. He worked as engineer of Telettra and in 1970 he started working at Texas Instruments managing all business units in EMEA based in Brussels and ASIA based in Hong Kong. After 24 years at TI, Mr Landi became President of Apple Europe and then COO and President of Apple Computer in Cupertino responsible for Global Operations, Marketing and Sales. In 1997 he became President of BMC Software EMEA. At present, he is the chairman of The Digital Box Board and the member of several boards across the world and invests in innovative new technologies.
Synopsis
Thanks to Virtual Assistants and ChatBots, syntactic and semantic structures of language can optimize search results and improve the information available for e-commerce websites, by learning with recommender systems users’ tastes, preferences and habits. AI systems powered by machine learning solutions will help merchants towards a better creation of tailor-made offers based on people requests, delivered in a detailed and customized way through predictive content.
11:15
Networking Break
11:45
The future of digital marketing: Top consumer trends and New Brand Engagement rules
Ioana Barbu - Bright Agency
Ioana Barbu
Marketing Director & Business Strategist
SPEAKERS SESSIONS
Digital & E-commerce stage
The future of digital marketing: Top consumer trends and New Brand Engagement rules
11:45 - 12:15
4 Octombrie
Bio
Ioana Barbu is the Marketing Director & Managing Partner of the digital creative agency BRIGHT. With over 8 years of marketing & digital communication and 6 years of management experience in different positions in retail, marketing, B2B services and NGO, Ioana is also certified ANC Trainer and certified Leadership Professional. She has developed digital marketing strategies and campaigns for international brands like BEKO, Dr. Oetker, Samsung, Cinema City, Muller, Goodmills.
Synopsis
Marketing is now about reaching consumers in their online valuable moment, using digital technology, compelling experiences and relevant consumer stories. The sooner you make the switch, the faster return on business success and revenue will come.
12:15
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The first challenge in ecommerce: Activate - Retain - Revenue – Refer
Alexandru Volocaru
Alexandru Volocaru
Online Marketing Expert, Orange Romania
SPEAKERS SESSIONS
Digital & E-commerce stage
The first challenge in ecommerce: Activate – Retain – Revenue – Refer
12:15 - 12:30
4 Octombrie
Bio
In the last 5 years, Alexandru worked to define and coordinate the implementation of digital performance campaigns, in order to achieve high performance volumes and find growth opportunities related to the Orange Romania digital strategy.
Synopsis
Most analytics services that are used by ecommerce businesses (including even Google Analytics) rely on cookies to identify users. Most analytics services for performance actions rely on a username, user id or email, so a user is the same no matter when she accesses an app, a website or uses her email. Our focus changed from "Buy Now" to "Activate - Retain – Acquisition - Revenue - Refer". The ‘buy now’ moment is the main advantage eCommerce has over SaaS (Software As a Service). In SaaS the first engagement almost never starts with a payment. We use advanced algorithms on our data to expose behavior patterns that drive user engagement during every lifecycle stage, from onboarding to recurring revenue. Do not forget! Provide a stellar experience to your users and the conversion will come
12:30
The Quest for Artificial Intelligence: Revolution or Skynet?
Ciprian Jichici - High-Tech Systems & Software
Ciprian Jichici
Microsoft Regional Director, Romania Most Valuable Professional for Artificial Intelligence Enterprise Architect, HTSS
SPEAKERS SESSIONS
Digital & E-commerce stage
The Quest for Artificial Intelligence: Revolution or Skynet?
12:30 - 12:45
4 Octombrie
Bio
I am an IT professional with a business focus and I spend most part of my professional time designing, architecting, and managing the development of cloud computing solutions on Microsoft Azure. An important part of this activity is helping top-level business decision makers realize the potential of cloud computing. The challenges, complexity, and awesomeness of the many technologies I have to deal with is what drives and motivates me to learn more every day.
Synopsis
Today's advancements in Artificial Intelligence (AI) are unfolding at an unprecedented pace. Huge gains in computing power – GPU power and, recently, FPGAs – and an ever-increasing concentration of it in public cloud infrastructures provide a spectacular boost for the AI world. Theoretical constructs that 10-15 years ago were looking computationally unfeasible are becoming today mainstream (think about deep neural nets for example). Microsoft, one of the leaders in the field with a wide range of AI-related services powered by Microsoft Azure, is making all this “intelligence” more and more affordable, to the point where it becomes a commodity. Still, despite the spectacular technical advancements, many questions remain unanswered or have unclear answers. Where’s the ethical, personal, and social line that has be drawn with respect to this new technological area? Are we in danger of losing our jobs? And, the most important question of them all – are we embarking on a path of self-destruction?
12:45
Digital transformation for Romanians SME's. Are they ready for exponential change?
Erik Barna
Erik Barna
CEO and Founder Life Is Hard S.A.
SPEAKERS SESSIONS
Digital & E-commerce stage
Digital transformation for Romanians SME’s. Are they ready for exponential change?
12:45 - 13:00
4 Octombrie
Bio
A creative thinker, strategist and technology entrepreneur, Erik is the Founder & CEO of Life Is Hard S.A an award winning public tech company. Life Is Hard, is the first and so far, the only software development company listed on the Bucharest Stock Exchange. His 15+ years experience and a professional background and capabilities in IT, entrepreneurship, management and product development make him an Innovation and Leadership Advocate.
Synopsis
Digital transformation is the new reality. Let's see how technology is changing the way we do business and the business environment in a highly digital economy. Are the Romanian SME's prepared for this technological wave?
13:00
How to be more visible through data-driven content
Radu Mărcușu - upswing
Radu Mărcușu
CEO
SPEAKERS SESSIONS
Digital & E-commerce stage
How to be more visible through data-driven content
13:00 - 13:30
4 Octombrie
Bio
Radu Mărcușu is the CEO of Upswing, former SEOmonitor, an agency which took on the mission to bring the most effective digital strategy in Romania. With a background as a search geek, Radu knows that if you wait for perfect conditions, you will never get anything done. He strongly believes that learning by doing and innovation go hand in hand, therefore if you meet him, you’ll probably want to find out more about how this award-winning agency makes innovation happen recurrently. Start from this example – in the past four years, Upswing created a whole new methodology that makes the previously uncertain Search environment as predictable and measurable as any other marketing channel. Knowing what will happen, however, does not guarantee that what you did yesterday will be sufficient enough for tomorrow. Therefore, make sure you take all your free shots at being relevant and ahead of change.
Synopsis
According to PQMedia, content marketing will be a $300 billion industry by 2019. That's a lot of content! There is a limit to how much content can be consumed, liked and shared. Research found that in a month where content creation surged, engagement dropped to its lowest point. Brands and social networks alike are competing for their share of engagement. In this session you'll learn how to cut the guesswork and how to generate content that people are searching for.
13:30
Lunch Break
14:30
Easy logistics: how not to kill your business before even started
Bogdan Colceriu - Frisbo
Bogdan Colceriu
Founding Manager
SPEAKERS SESSIONS
Digital & E-commerce stage
Easy logistics: how not to kill your business before even started
14:30 - 14:45
4 Octombrie
Digital & E-commerce stage
Panel on Challenges for eCommerce & How To Address Them
16:15 - 17:45
4 Octombrie
Bio
Bogdan Colceriu was a strategic consultant for 10 years for important Romanian companies while becoming a serial entrepreneur as cofounder of Trilulilu – the no.1 streaming service in Romania, Okian – the largest online bookstore in Romania and later Frisbo – the first efulfillment service in Romania. Bogdan is now CEO of Frisbo Efulfillment Services expanding it in the region as well as founding manager of Risky Business, the first pre-seed fund dedicated to startups in Romania.
Synopsis
Logistics is at the heart of ecommerce and it can make or break an online store. Find out the tips and tricks of online logistics plus interesting solutions in this 15 minutes speech given by the founder of the leading efulfillment service in Romania.
14:45
Marketplaces. The evolution
Florin Filote - eMAG
Florin Filote
Director eMAG Marketplace
SPEAKERS SESSIONS
Digital & E-commerce stage
Marketplaces. The evolution
14:45 - 15:15
4 Octombrie
Bio
Having more than 10 years of experience in retail and FMCG and another two years in the industrial field, in companies such as Selgros Cash & Carry (one of the biggest Cash & Carry retailers in Europe), Vel Pitar (the Romanian bread industry market leader) and Ecopack (the oldest manufacturer of industrial packaging and paper in Romania), Florin Filote runs eMAG Marketplace for more than two and a half years. During this period, the platform has seen an impressive growth in the number of partner stores, with an expected number of over 10.000 sellers this year, across the region – Romania, Bulgaria, Hungary.
Founded in 2001 by Romanian entrepreneurs, eMAG is a pioneer of the Romanian ecommerce market and became a regional leader, with a strong presence in Bulgaria, Hungary and Poland. For 16 years, eMAG is constantly investing in technology-based services that help customers save time and money. With a growing range of products, both through its own offer and through Marketplace sellers, eMAG is the place where anyone finds and buys anything, from any place. Clients benefit from added value services, such as 30-days return policy, opening the parcel at delivery, 24/7 call center, Pick Up and Return Service, loan financing through eCredit, “1-click buying”, mobile application with its instant swipe ordering service. At eMAG, customers can find a wide range of products, from IT, mobile phones, domestic appliances, electronics, books, children articles, auto parts and accessories, insurance, home and garden or sport equipment.
Synopsis
This session will be updated soon
15:15
Networking Break
15:45
Fast means Fast!
Daniel Tucan
Daniel Tucan
Creative Manager
SPEAKERS SESSIONS
Digital & E-commerce stage
Fast means Fast!
15:45 - 16:15
4 Octombrie
Bio
Passionate about human behavior, coaching, NLP and experimental psychology, working extensively to boost the productivity of a company by applying creative solutions and daring marketing strategies. Also, Daniel founded a Toastmasters Speakers Club in Bucharest, is a former impro actor and a highly trained workshop facilitator, he’s mission is to deliver unique power up trainings in companies.
Synopsis
We are close to live in the future where doing things fast and at professional level is no just a trifle but a must . So, should delivery make any exception? Of course not!... In a digital era where online shopping tends to take over, there is a huge demand of couriers to deliver ASAP packages on demand. The traditional courier firms are overwhelmed and the market in Romania is so huge that can sustain another 2 big courier firms. And because of this we came in with a bold mission and that is to give freedom to people who love to move and win money fast, to be able to join in the courier business by using GCouriers. Hundreds of businesses are waiting for their goods to be delivered so why should you not do it ?!
16:15
Panel on Challenges for eCommerce & How To Address Them
Catalin Ciurezu
Catalin Ciurezu
Director Executiv
SPEAKERS SESSIONS
Digital & E-commerce stage
Panel on Challenges for eCommerce & How To Address Them
16:15 - 17:45
4 Octombrie
Bio
Catalin is a graduate of University Politehnica of Bucharest and the Romanian Canadian MBA program. With over 15 years of experience in tools for direct marketing and marketing, he is in charge with fulfill.ro brand of Mediapost Hit Mail which offers an easy and powerful solution to ecommerce fulfillment.
Synopsis
As an industry born out of the Internet revolution, the edges of using technology to fuel your operations are well known to you. We will discuss on the major e-commerce challenges that players face, and how a customer interaction technology could help in overcoming such challenges.
Lucian Aldescu - DPD Romania
Lucian Aldescu
CEO
SPEAKERS SESSIONS
Digital & E-commerce stage
Panel on Challenges for eCommerce & How To Address Them
16:15 - 17:45
4 Octombrie
Bio
Lucian Aldescu is the CEO of DPD Romania – a courier company with 40 years of experience in Europe. Lucian started his career in transport & logistic field in 1994, as a logistic manager for Eculine. In 1997 he founded, together with James Gray-Cheape, Pegasus Courier, company which was acquired in 2008 by Geo Post and was renamed DPD Romania.
Lucian Aldescu graduated an MBA program at Tiffin University and has been the president of AOCR (Courier Operators Association of Romania) during the period 2009-2011.
Synopsis
As an industry born out of the Internet revolution, the edges of using technology to fuel your operations are well known to you. We will discuss on the major e-commerce challenges that players face, and how a customer interaction technology could help in overcoming such challenges.
Alex Bordei - Bigstep
Alex Bordei
Director of Engineering & Head of Product
SPEAKERS SESSIONS
Digital & E-commerce stage
Panel on Challenges for eCommerce & How To Address Them
16:15 - 17:45
4 Octombrie
Security
A technical perspective: The impact of GDPR on Big Data
13:15 - 13:45
5 Octombrie
Bio
Alex Bordei is a Developer turned Product Manager. He has been developing infrastructure products for over ten years. Before becoming Bigstep’s Director of Engineering, he was one of the core developers for Hostway Corporation’s provisioning platform. He then focused on defining and developing products for Hostway’s EMEA market and was one of the pioneers of virtualization in the company. After successfully launching two public clouds based on VMware software, he created the first prototype of the Bigstep platform, in 2011. He is engaged in mapping out even more useful perspectives on the big data paradigm in order to encourage exploration and innovation through big data.
Synopsis
As an industry born out of the Internet revolution, the edges of using technology to fuel your operations are well known to you. We will discuss on the major e-commerce challenges that players face, and how a customer interaction technology could help in overcoming such challenges.
Bogdan Colceriu - Frisbo
Bogdan Colceriu
Founding Manager
SPEAKERS SESSIONS
Digital & E-commerce stage
Easy logistics: how not to kill your business before even started
14:30 - 14:45
4 Octombrie
Digital & E-commerce stage
Panel on Challenges for eCommerce & How To Address Them
16:15 - 17:45
4 Octombrie
Bio
Bogdan Colceriu was a strategic consultant for 10 years for important Romanian companies while becoming a serial entrepreneur as cofounder of Trilulilu – the no.1 streaming service in Romania, Okian – the largest online bookstore in Romania and later Frisbo – the first efulfillment service in Romania. Bogdan is now CEO of Frisbo Efulfillment Services expanding it in the region as well as founding manager of Risky Business, the first pre-seed fund dedicated to startups in Romania.
Synopsis
As an industry born out of the Internet revolution, the edges of using technology to fuel your operations are well known to you. We will discuss on the major e-commerce challenges that players face, and how a customer interaction technology could help in overcoming such challenges.
Rareș Florea
Rareș Florea
Regional Country Manager CEE, Fitbit
SPEAKERS SESSIONS
Digital & E-commerce stage
Panel on Challenges for eCommerce & How To Address Them
16:15 - 17:45
4 Octombrie
Bio
With over 13 years experience in various fields of activity such as financial services, retail, online marketing and e-commerce, Rareș Florea presently holds the position of Regional Country Manager CEE at Fitbit, the leading global wearables brand. From the Bucharest office, Rares oversees the commercial activities for over 18 markets in Central & Eastern Europe where the Fitbit brand is present in.
A graduate of the University of Bucharest, Faculty of Public Administration, Rareș interacted with the international business community from the very start, handling the commercial relationship with strategic partners from Central and Western Europe. Before joining Fitbit, Rareș also handled the commercial relationship for Vector Watch, the most popular smartwatch with Romanian DNA, being responsible with the brand’s commercial presence in 27 countries.
During his very little leisure time, Rares is an avid basketball player, having received notable awards for his 15 years experience at a semi-professional level.
Synopsis
As an industry born out of the Internet revolution, the edges of using technology to fuel your operations are well known to you. We will discuss on the major e-commerce challenges that players face, and how a customer interaction technology could help in overcoming such challenges.
Marius Costin - PayU
Marius Costin
Country Manager PayU Romania
SPEAKERS SESSIONS
Digital & E-commerce stage
Panel on Challenges for eCommerce & How To Address Them
16:15 - 17:45
4 Octombrie
Digital & E-commerce stage
Fireside chat: Boosting the Adoption and Use of Online Payments
12:15 - 12:45
5 Octombrie
Bio
- 11 years of experience in telecom
- 13 years of experience in management positions
- approximately 800 people – the largest team coordinated
- 4 industries
- 2 business start-ups implemented with a financial impact of 8 digits – expressed in euros
- 9 future managers who have benefited from his coaching and mentoring
Behind these figures lies one of the best performing Romanian managers, Marius Costin.
Currently, Marius Costin coordinates the PayU Romania team – the number 1 expert in online payments – as Country Manager. His focus is on building talents and teams, retaining highly motivated people and identifying opportunities for accelerated growth on the e-commerce market.
Synopsis
As an industry born out of the Internet revolution, the edges of using technology to fuel your operations are well known to you. We will discuss on the major e-commerce challenges that players face, and how a customer interaction technology could help in overcoming such challenges.
09:00
Visitors check-in
10:15
3 Ways of using data and micro-moments to create amazing Customer Journey
Andrei Georgescu - White Image
Andrei Georgescu
Co-founder & Managing Director
SPEAKERS SESSIONS
Digital & E-commerce stage
3 Ways of using data and micro-moments to create amazing Customer Journey
10:15 - 10:45
5 Octombrie
Bio
Andrei Georgescu is co-founder and Managing Director of White Image for more than 15 years. He is passionate about data and solutions that generate results. Currently, White Image delivers Data Management and E-Mail Marketing solutions for customers from e-commerce, banking, auto, HR, and many other fields. You can also find Andrei as a teacher at the IAA School where he teaches E-Mail Marketing, data management & marketing automation.
Synopsis
Digital — especially mobile — is the new storefront, and not only because more consumers than ever are purchasing online. Many trips to a physical store now begin on a screen as well. We’ve probably all seen what cluttered dashboards of data look like, but what do you actually do with all of the data? What was once a manual process of turning data into insights and insights into actions is now a scalable, automated process. Here’s how to get started, we will talk about how to tranform data in amazing customer experience.
10:45
Bitcoin, Ether and Blockchain are not rocket science
Vlad Nistor - CoinFlux
Vlad Nistor
CEO & Founder CoinFlux
SPEAKERS SESSIONS
Digital & E-commerce stage
Bitcoin, Ether and Blockchain are not rocket science
10:45 - 11:00
5 Octombrie
Bio
Vlad Nistor is the CEO and Founder of CoinFlux, the largest digital currency exchange service in Romania, trading Bitcoin, Litecoin, Ether and Ether Classic. Over the last 18 months, CoinFlux has achieved remarkable results: over 45 million euro worth of digital currencies; 30,000+ transactions; 4000+ clients.
Prior to starting up his company, Vlad had a successful career in asset management, working for Aegon Pensii and BCR Pensii, managing assets of over 500 million euro.
Synopsis
Join this keynote presentation and get first-hand insights on Bitcoin, Ethereum and Blockchain, from Vlad Nistor, CEO and founder of CoinFlux, the largest digital currency exchange service in Romania. You will understand the inner workings of the most popular digital currencies, their use cases and the reasons why people are so hyped up about them.
11:00
How to work with Digital Influencers for technology brands
Alexandra Pahomi
Alexandra Pahomi
Co-founder & Creative Director at prSTEPS
SPEAKERS SESSIONS
Digital & E-commerce stage
How to work with Digital Influencers for technology brands
11:00 - 11:15
5 Octombrie
Bio
Attentive and pragmatic in thinking, Alexandra has a wide experience in Public Relations and Online Marketing. For the last 10 years she has worked with corporate clients from various industries, such as Answear.ro, elefant.ro, OLX or Storia.ro.
She has a true passion and deep understanding for everything tech and wearables. Alexandra Pahomi managed the local launch and PR campaigns for Vector Watch, the Romanian start-up that developed the 30 days battery-life smartwatch. Now, she oversees the communication and event management activities on the Romanian market for Fitbit, the leading global wearables brand. Together with local digital teams, she also coordinates Fitbit’s Social Media campaigns in CEE.
Synopsis
This session will be updated soon
11:15
Networking Break
11:45
Marketing Automation - Best Solution for eCommerce Profits
Mugur Cosmin Frunzetti - Retargeting.biz
Mugur Cosmin Frunzetti
Founder & CMO Retargeting
SPEAKERS SESSIONS
Digital & E-commerce stage
Marketing Automation – Best Solution for eCommerce Profits
11:45 - 12:00
5 Octombrie
Bio
For more then 10 years, Mugur has been a successful founder and manager of online stores, some of them reaching top 3 positions on their niche (Marketonline.ro, Floria.ro). After 3 successful exits estimated at over 2.000.000 euro, Mugur decided to use his experience to help other e-commerce owners and founded Retargeting, a complete marketing automation tool.
Synopsis
We live in a world of personalisation, dedicated offers, full customer assistance. Brand win by customer service more then they do by product or service price/quality ratio. In order to keep costs under control, an e-tailer (online store) needs a marketing automation tool to replace the 1000 sellers they cannot hire. Retargeting is made my people that run online stores for people that run online stores. Is the most easy to use, still complex solution, the all-in-one marketing automation tool any e-tailer needs to grow sales and profit.
12:00
The only thing you need to know for a truly successful SEO campaign!
Mihai Vinatoru
Mihai Vinatoru
Managing Partner & Head of SEO
SPEAKERS SESSIONS
Digital & E-commerce stage
The only thing you need to know for a truly successful SEO campaign!
12:00 - 12:15
5 Octombrie
Bio
Mihai is a qualified SEO professional with solid experience in developing SEO campaigns, technical SEO site auditing, data analytics and link building. Helped by an awesome team inside DWF, Mihai is currently working to improve Google organic rankings of 80+ companies, using a creative approach and thorough research and analysis
Synopsis
As an eCommerce owner or digital marketing responsible, you are dealing with a tremendous amount if information over the Internet on SEO. Plenty of freelancers, agencies or even people that never optimized a website are writing on how you can achieve the highest visibility in Google's first organic search result page. In this presentation you will find out how to deal with this and focus on the thing you know best: growing your business.
12:15
Fireside chat: Boosting the Adoption and Use of Online Payments
Marius Costin - PayU
Marius Costin
Country Manager PayU Romania
SPEAKERS SESSIONS
Digital & E-commerce stage
Panel on Challenges for eCommerce & How To Address Them
16:15 - 17:45
4 Octombrie
Digital & E-commerce stage
Fireside chat: Boosting the Adoption and Use of Online Payments
12:15 - 12:45
5 Octombrie
Bio
- 11 years of experience in telecom
- 13 years of experience in management positions
- approximately 800 people – the largest team coordinated
- 4 industries
- 2 business start-ups implemented with a financial impact of 8 digits – expressed in euros
- 9 future managers who have benefited from his coaching and mentoring
Behind these figures lies one of the best performing Romanian managers, Marius Costin.
Currently, Marius Costin coordinates the PayU Romania team – the number 1 expert in online payments – as Country Manager. His focus is on building talents and teams, retaining highly motivated people and identifying opportunities for accelerated growth on the e-commerce market.
Synopsis
How can we adopt and stimulate de adoption of online payments: - online payment security - trusting payment operators - communication campaigns delivered by industry actors - cross-border payments: context, advantages, added-value that PayU can bring
12:45
Lunch Break
13:45
Panel on Successful Digital campaigns case studies
Carina Toma
Carina Toma
Senior Copywriter
SPEAKERS SESSIONS
Digital & E-commerce stage
Panel on Successful Digital campaigns case studies
13:45 - 14:30
5 Octombrie
Bio
Carina is a copywriter with more than 500 connections on LinkedIn and a high quality sense of humour. She trained her creativity and understanding of the marketing process through a wide variety of gyms: the Leeds University Business School, the strategy dept at Publicis Romania, the creative department at Infinit Solutions – and now she takes part of the special training camp at Kubis Interactive, working on a wide variety of clients: Grolsch, Mega Image, CrisTim, Albalact and many others.
Synopsis
Successful and impactful digital campaigns you can learn from.
Laura Nedelschi
Laura Nedelschi
Creative Director
SPEAKERS SESSIONS
Digital & E-commerce stage
Panel on Successful Digital campaigns case studies
13:45 - 14:30
5 Octombrie
Bio
Laura is a CD with a copywriter heart and a solution-oriented mind. After many years spent in ATL agencies she decided to take the jump and join the Kubis Interactive in its destiny of bringing technology at the core of the brands. In return, she brought in the agency her curiosity, her concepting and teaching skills, as well as a wide variety of afternoon coffee jokes.
Synopsis
Successful and impactful digital campaigns you can learn from.
Andrei Cucoaneș
Andrei Cucoaneș
Creative Director
SPEAKERS SESSIONS
Digital & E-commerce stage
Panel on Successful Digital campaigns case studies
13:45 - 14:30
5 Octombrie
Digital & E-commerce stage
Panel on Revolutionizing Ads – How to speak Millennial
16:00 - 16:45
5 Octombrie
Bio
Andrei is a passionate designer, settled for advertising in 2006. Since then he’s been bringing technology to brands and using ”digital” as more than just a communication channel. He embraced the role of Creative Director in 2014, after ”conquering” numerous festivals, both international and local. Hungry for creativity, digitally driven and a tech junkie, he wants to inspire and help create successful stories, for both brands and creatives.
Synopsis
Successful and impactful digital campaigns you can learn from.
Cristiana Belodan
Cristiana Belodan
Executive Director
SPEAKERS SESSIONS
Digital & E-commerce stage
Panel on Successful Digital campaigns case studies
13:45 - 14:30
5 Octombrie
Bio
In 11 years spent in the M & A industry I’ve dedicated all my energy to help brands become the heart of all our partner’s business. And, after almost 7 years in the GMP team, I believe it’s the passion for creativity placed in the service of the brands & people that keeps me going.
I value my work as „an act of love not a marriage of convenience”. (Haruki Murakami)
Synopsis
Successful and impactful digital campaigns you can learn from.
14:30
Challenges & Solutions
Claudia Chirilescu
Claudia Chirilescu
Managing Director Spoon
SPEAKERS SESSIONS
Digital & E-commerce stage
Challenges & Solutions
14:30 - 14:45
5 Octombrie
Bio
Claudia Chirilescu loves being an entrepreneur. She does that everyday at Spoon where she keeps the organization in a continuous evolution in order to be in line with the social digitalization. At Intro and hipshops.com, she creates a more integrated shopping experience for the consumers combining online and offline touch points.
Digital communication in 2017 is not something that an agency can solve by itself, it’s a more complex aspect that all business should address at a high managerial level. Claudia’s team expertize can help clients to better understand how digital solutions and available technologies can help them create a more intimate relation with the audience and generate real value for them.
Synopsis
Taking a client with all its digital assets: company website, social media channels, advertising needs and non-digital communication. How can we integrate them? Multiples messages at the same time? What to measure, what is more important? To whom? How quickly can we adapt to all the changes in each social channel?
14:45
No more Digital marketing… Just Live marketing
Calin Adrian Clej
Calin Adrian Clej
Greater Balkans Beverages & South Eastern Europe Franchise Marketing Director
SPEAKERS SESSIONS
Digital & E-commerce stage
No more Digital marketing… Just Live marketing
14:45 - 15:00
5 Octombrie
Bio
Călin Clej is Marketing Director, Greater Balkans Beverages & South East Europe Franchise at PepsiCo. From his position, he coordinates the both Consumer and Shopper marketing activation and portfolio strategic development agenda for PepsiCo Beverages in Romania, Greece, Bulgaria, Serbia, Albania, Croatia, Macedonia, Montenegro, Bosnia, Malta, Cyprus and Israel, comprising over 67 million consumers. Călin Clej graduated Economic Studies at Babes Bolyai University in Cluj-Napoca, specializing in Management and attended the PepsiCo Marketing University – Purchase, New York, in 2008 and 2012. Calin appreciates companies and leaders who understand the difference between „telling” and „being” when they build and activate successful brands. Campaigns developed under his mandate have become references in the local marketing industry, through their strategic approach, creativity and efficiency.
Synopsis
Today’s effective marketing management do not rely on digital marketing as a priority…It is centric to capture and address 360 real time tends, to deliver human advertising into a more and A.I. lead world of digital…Some personal reflections fuelled by real time example from around the world of today’s great marketing management.
15:00
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Who am I? Ask Zuckerberg
Nansi Lungu
Nansi Lungu
Behavior Analyst Bitdefender
SPEAKERS SESSIONS
Digital & E-commerce stage
Who am I? Ask Zuckerberg
15:00 - 15:30
5 Octombrie
Bio
Coordinator of the Department of Consumer’s Psyhology within the company Bitdefender and Lecturer at Titu Maiorescu University, as well as founder of the firm Mindset, Lungu Nansi is a behavioral analyst and trainer with an interdisciplinary background (cognitive science, logic and philosophy).
His scientific training covers applied psychology, evolutionary psychology and the theory of limited rationality. With a varied experience in the area of education, Lungu Nansi works on the development of educational mechanism which take into consideration the limitations of psychological profiling, as well as limitations of understanding human behavior.
Synopsis
15:30
Networking Break
16:00
Panel on Revolutionizing Ads – How to speak Millennial
Andrei Cucoaneș
Andrei Cucoaneș
Creative Director
SPEAKERS SESSIONS
Digital & E-commerce stage
Panel on Successful Digital campaigns case studies
13:45 - 14:30
5 Octombrie
Digital & E-commerce stage
Panel on Revolutionizing Ads – How to speak Millennial
16:00 - 16:45
5 Octombrie
Bio
Andrei is a passionate designer, settled for advertising in 2006. Since then he’s been bringing technology to brands and using ”digital” as more than just a communication channel. He embraced the role of Creative Director in 2014, after ”conquering” numerous festivals, both international and local. Hungry for creativity, digitally driven and a tech junkie, he wants to inspire and help create successful stories, for both brands and creatives.
Synopsis
This session will be updated soon
Irina Pocovnicu
Irina Pocovnicu
Digital Marketing Manager, Greater Balkans
SPEAKERS SESSIONS
Digital & E-commerce stage
Panel on Revolutionizing Ads – How to speak Millennial
16:00 - 16:45
5 Octombrie
Bio
Irina Pocovnicu is an experienced professional, with over 10 years’ experience in digital marketing.
She is currently managing the digital agenda in PepsiCO, for the Greater Balkans region, covering countries like Romania, Greece, Serbia, Croatia, Cyprus; and creating digital experiences for top brands in the region, such as: Pepsi, Lay’s, Lipton, Gatorade, 7up, Mirinda, Chipsy, Star, Quaker.
Irina build her experience in both corporate and agency environment, in multiple industries and for big brands: automotive, banking, FMCG, services.
Irina is passionate about valuable digital experiences, that come from well-thought consumer insights and drive results.
Synopsis
This session will be updated soon
Andrei Jianu
Andrei Jianu
Digital Manager, Zenith Romania
SPEAKERS SESSIONS
Digital & E-commerce stage
Panel on Revolutionizing Ads – How to speak Millennial
16:00 - 16:45
5 Octombrie
Bio
Andrei is the Digital Manager at Zenith Romania.
After 8 years in traditional advertising business and marketing strategy, he chooses to redesign his career and navigate into the intersection of marketing, technology and content, the most challenging and dynamic playground, digital.
It’s a world where there’s not a single, definitive right answer for, say, the perfect mobile strategy. It’s a matter of launch, learn, refine, re-launch.
For Andrei it’s not only about a place to work, it’s a way of living.
He strongly believes in the benefit of the doubt.
He knows that is safe to experiment, to challenge, to live in a continuous changing environment. He is comfortable with being uncomfortable and push the vital influencers such as growth and innovation as further as he can.
Synopsis
This session will be updated soon
16:45
B2B advertise on facebook
Adrian Dragomir
Adrian Dragomir
CEO
SPEAKERS SESSIONS
Digital & E-commerce stage
B2B advertise on facebook
16:45 - 17:00
5 Octombrie
Bio
Adrian experienced more then 17 years online and he is now CEO and CO-founder at TERMENE.RO. He is constantly preocupied with IT&C evolution, risk management of companies and developing business inteligence tools. His mission is to help companies to protect and help them evolve
Synopsis
We will discuss how to target decicizon makers form romanian companies on facebook using a custom audience exported from Termene.ro
17:00
Know your customers through embedded research
Alexandru Dincovici
Alexandru Dincovici
Owner, Izibiz Consulting
SPEAKERS SESSIONS
Digital & E-commerce stage
Know your customers through embedded research
17:00 - 17:15
5 Octombrie
Bio
Alexandru Dincovici is many things, most of which involve dealing with people. He has BAs in Political Science and Sociology, and holds an MA and a PhD in Anthropology.
Husband and father of one, his working time is divided between being an entrepreneur, market researcher, consultant, as well as a lecturer and a Brazilian jiu-jitsu instructor.
He owns Izibiz Consulting, a small research and consulting boutique, and is currently trying to change the way some companies engage with market research.
Synopsis
Digital businesses, and ecommerce in particular, have a very strong advantage, compared to their brick and mortar counterparts, when it comes to knowing their customers: they have access to structured data about them, both behavioral and demographic. But two questions emerge at this point. The first one is how good that data really is and the second one is how can you enhance and leverage it? This is the point where, in general, market research should come into place. But instead of going through a costly process with an outside firm, how about embedding it in your business?
17:15
Who’s afraid of customer reviews?
Nicoleta Anton
Nicoleta Anton
Global Ratings and Reviews Manager
SPEAKERS SESSIONS
Digital & E-commerce stage
Who’s afraid of customer reviews?
17:15 - 17:30
5 Octombrie
Bio
Nicoleta Anton is TomTom’s Global Ratings and Reviews Manager. In this role, she looks after the consumer ratings and reviews strategy at TomTom worldwide and ensures that customer feedback is used purposefully in the organisation. With over six years of experience in online marketing, training and events, in both corporate and nonprofit environments, Nicoleta now focuses on the role ratings and reviews play in the Consumer Decision Journey and makes sure that the voice of the customer online plays an integral role in product marketing and development.
Synopsis
As a business, you might dread the thought of bad customer reviews and the damage they can cause to your bottom line. You should be – the power of ratings and reviews is undeniable and their importance has only been on the rise in recent years. But there is also great value in reviews. If you listen to your customers and show them that you care about their issues and not only about your image, the reward will be their understanding and support. In this talk I will give you insights into how you can use consumer feedback to improve your products and services, build a relationship with your audience and tailor your marketing communications in order to be successful in a competitive landscape
09:00
Visitors check-in
09:50
Opening Speech : Ileana Parvu, Managing Director - Ipsos Interactive Services
Ileana Parvu - Ipsos
Ileana Parvu
Managing Director
SPEAKERS SESSIONS
Marketing Innovation Stage
Opening Speech : Ileana Parvu, Managing Director – Ipsos Interactive Services
09:50 - 10:00
4 Octombrie
Bio
Ileana is Managing Director within Ipsos Interactive Services (IIS) – the Center of Excellence in Online Data Collection for the entire Ipsos group, leader in market research services.
With over 16 years of work experience in management and digital marketing in a variety of industries such as market research, media, pharma or chemical industries from which more than 13 years only in market research, Ileana is one of those leaders that significantly contribute to growing people & business showing a natural ability to strategically lead within a variety of challenging environments.
Since she joined Ipsos in 2004, Ileana successfully managed with her enthusiasm and mindset the way different markets and global clients perceive the Digital Marketing and Online Operations in a market research company. Having different leadership roles within IIS Operations Observer, Ileana created over the years a platform that strategically helped Ipsos’ business to increase reach and engagement and strengthen IIS’ competitive advantage. As lead on the Digital Media Buying, User Engagement-Experience (Communication, Incentives, Member Services Support) and Sampling Operations, covering 22+ countries (Europe & North America) and budgets of tens of millions of euros, Ileana worked actively with key global clients to build innovative and customized consumer retention plans, to sustain fast changing business environments and drove stronger partnerships with global suppliers unifying regional teams and processes into a single global operating model to increase efficiency.
Ileana has a Master Degree in Strategic Marketing and in Business & Management Administration at Bucharest University of Economic Studies and is certified as Counselor for Personal Development (European coverage).
Synopsis
10:00
Reaching Drivers on the GO!
Avichai Bakst
Avichai Bakst
Director of Business Development
SPEAKERS SESSIONS
Marketing Innovation Stage
Reaching Drivers on the GO!
10:00 - 10:45
4 Octombrie
Bio
Avichai Bakst is part of one of Google’s most recent acquisitions, WAZE, the world’s largest community-based traffic and navigation app. He joined the Waze Ads team 5 years ago, and has been managing most markets in EU ever since.
He oversees their ads’ platform activity, offering the best of Location Based Marketing and leads the agency relationship side; forming and maintaining business relationships with key agency partners. Prior to joining Waze, Avichai has many years of experience in the mobile advertising industry and Ad Tech.
Synopsis
Location Based Marketing is a powerful, rising and fascinating phenomena in the Digital landscape. Throughout the last decades, we've seen all sorts of ads, from pure Display to Video Ads, to Interstitial ones, etc. However, an ad with a pure and simple context - based on the location of the user is the ultimate. Studies have proven that purchase intent dramatically grows when the ad is served from a native platform VS a random ad network. Waze Ads' Platform combines between the data of the drivers' exact location and the physical given Brick and Mortar. This match has a massive impact on the users experience, as they perceive these ads as a service they are being provided of. We know our drivers and want to show them ads that have essence for them - on their daily commute.
10:45
Augmented Media. Augmented World
Omaid Hiwaizi
Omaid Hiwaizi
Global Head of Experience Strategy
SPEAKERS SESSIONS
Marketing Innovation Stage
Augmented Media. Augmented World
10:45 - 11:30
4 Octombrie
Bio
Omaid Hiwaizi is the Global Head of Experience Strategy at Blippar, the world’s leading visual browser and fastest growing augmented reality platform. One of the industry’s hybrids, Omaid studied mathematics and got a job as a graphic designer on i-D magazine, before entering the agency world as a creative and then metamorphosing into a strategist. Having founded two agencies (Hubbard Hiwaizi McCann and Crayon) and transformed several planning departments, he has the most diverse mix of marketing expertise, gained on UK and global business across the widest range of marketing disciplines. He’s passionate about how creative technology can be used to transform how people engage with the world, with brands, and with each other. At Blippar he’s working with brands and agencies to develop the next generation of marketing engagement strategies using Augmented Reality and Artificial Intelligence.
Synopsis
The AR marketplace is predicted to be worth $83 billion by 2021, and enhance the daily life of billions of people round the world. This technology will transform every industry – from consumer goods to travel. Omaid Hiwaizi, Global Head of Experience Strategy for Blippar the leading Augmented Reality and Artificial Intelligence ecosystem, will share with you his insights into the future of this technology, illustrated with best in class examples to empower you to maximise how brands can leverage this new emerging reality. He'll also share Blippar's range of self-service tools that enable agencies and brands to create their own AR experiences, to get their slice of the $83 billion AR cake.
11:30
Networking Break
12:00
YOUR BRAND'S SOCIAL SUCKS. HERE'S WHY AND HOW TO FIX IT.
Sam Saunders
Sam Saunders
Chief Creation Officer
SPEAKERS SESSIONS
Marketing Innovation Stage
YOUR BRAND’S SOCIAL SUCKS. HERE’S WHY AND HOW TO FIX IT.
12:00 - 12:45
4 Octombrie
Bio
Started career as actor in Sydney. Performed Shakespeare. Some acclaim. Rewarded with roles in soaps and commercials.
Wasted four years on marketing degree. Kept acting. Started coaching tennis. Managed rock band. All abysmally.
Escaped to London to be TV’s next heartthrob. Failed. Started modeling instead. Became Storm Model’s least successful model – ever.
Desperate for money and creative outlet. Crafted fantastical CV that won job in finance. Excelled, travelled. (Spent a month in Turkey!)
Loved creative writing portion of that experiment. Got job as reporter. Started private investigation business. Excelled again. Kept acting on the side, still not-very-good-at-it.
Advertising then a-called.
Cut teeth at URSA. More cutting with copy legend John Bevins. M&C Saatchi for four years. Hall-of-Famer Tracy Wong at his LA office. Legends Tim Gillingham and Bob Brihn’s CD in frigid Minneapolis. Icon Marty Cooke at SS+K in NYC. Replaced Marty as ECD when he left.
Started own agency. Won Nickelodeon. Sonos. Won L’Oreal. Won Hugh & Deb Jackman. Won Diageo. Won NFL + P&G. Lost one or two, too. Sold agency.
Written TV. Created print. Crafted experiences. Digital. Guerilla. Invented products. Games. All rather well.
Judged One Show twice, spoken at Cannes three times (2015, 2016, 2017), consulted creatively to Apple and most recently We Are Social, where he was consulting CCO. Won lots of metal including gold at Cannes.
Is now Chief Creation Officer at his own creative consultancy, SSC-NYC, based in Soho, New York City.
Synopsis
Every brand is trying to leverage the power of social media, and with good reason. But you're all sucking at it. I will tell you what you're doing wrong, and why, and how to fix it, and well.
12:45
From the MovieTelling to the ChatBot: how Mobile technologies are changing Customer Engagement strategies
Marco Landi - The Digital Box
Marco Landi
Chairman The Digital Box Board, ex COO & President Apple Computer & Senior Executive Texas Instruments
SPEAKERS SESSIONS
Digital & E-commerce stage
How AI and Predictive Content will revolutionize the eCommerce
10:45 - 11:15
4 Octombrie
Marketing Innovation Stage
From the MovieTelling to the ChatBot: how Mobile technologies are changing Customer Engagement strategies
12:45 - 13:30
4 Octombrie
Bio
Marco Landi was born in Chianciano, Siena. He has studied electronics engineering at the prestigious University of Bologna. He worked as engineer of Telettra and in 1970 he started working at Texas Instruments managing all business units in EMEA based in Brussels and ASIA based in Hong Kong. After 24 years at TI, Mr Landi became President of Apple Europe and then COO and President of Apple Computer in Cupertino responsible for Global Operations, Marketing and Sales. In 1997 he became President of BMC Software EMEA. At present, he is the chairman of The Digital Box Board and the member of several boards across the world and invests in innovative new technologies.
Synopsis
November ’16 is a significant date for Marketing: Internet usage by mobile and tablet devices exceeded desktop worldwide for the first time. Smartphone becomes the first touch point between “brand – consumer” and the most important channel to build long–lasting relationships over time. Create, distribute and measure the ROI of 100% Mobile-Friendly content campaigns based on the visual StoryTelling (MovieTelling) and conversations with AI systems (ChatBots), in order to map the customer journey, rebuild customers’ habits and behaviours and customize the communication message.
Massimiliano Brigida - The Digital Box
Massimiliano Brigida
Director of International Operations and Co-CEO
SPEAKERS SESSIONS
Digital & E-commerce stage
How AI and Predictive Content will revolutionize the eCommerce
10:45 - 11:15
4 Octombrie
Marketing Innovation Stage
From the MovieTelling to the ChatBot: how Mobile technologies are changing Customer Engagement strategies
12:45 - 13:30
4 Octombrie
Bio
Massimiliano Brigida was formerly GM of Leader Mobile and International Sales manager for WINNE. He has single handedly created and developed the company business in Spain Portugal and Latin America and is now leading the development of the company international expansion.
Synopsis
November ’16 is a significant date for Marketing: Internet usage by mobile and tablet devices exceeded desktop worldwide for the first time. Smartphone becomes the first touch point between “brand – consumer” and the most important channel to build long–lasting relationships over time. Create, distribute and measure the ROI of 100% Mobile-Friendly content campaigns based on the visual StoryTelling (MovieTelling) and conversations with AI systems (ChatBots), in order to map the customer journey, rebuild customers’ habits and behaviours and customize the communication message.
13:30
Lunch Break
14:30
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The 12 Powers of a Marketing Leader
Thomas Barta
Thomas Barta
Author: The 12 Powers of a Marketing Leader
SPEAKERS SESSIONS
Marketing Innovation Stage
The 12 Powers of a Marketing Leader
14:30 - 15:15
4 Octombrie
Bio
Thomas Barta is the world’s premier marketing leadership expert.
Thomas is a former partner of McKinsey. He has consulted and marketed for over 20 years, in 14 industries, in 45 countries. Thomas’s path-breaking research includes the world’s largest ever study, with over 68,000 assessments – on what makes for an impactful Customer Leader. You might have heard of his new book The 12 Powers of a Marketing Leader (with Patrick Barwise)—highly praised by Marshall Goldsmith, Seth Godin, Sir Martin Sorrell, and many business leaders from around the world (marketingleader.org)
Thomas challenges Fortune 500 leaders to tackle market disruption and growth in a completely new way: by building Customer Leaders—people, who love customers, mobilize peers, build tribes, and inspire change. Customer Leaders ask for forgiveness—not for permission.
Synopsis
What makes for a great marketing leader? Thomas Barta provides a fresh perspective based on his book The 12 Powers of a Marketing Leader—from the largest ever research on Customer Leadership. Thomas challenges marketers to embrace market disruption and growth in a completely new way: by being Customer Leaders—people, who love customers, mobilize peers, build tribes, and inspire change. Customer Leaders ask for forgiveness—not for permission. The aim? More growth, more influence, and, quite simply, more fun!
15:15
Is Your Baby Ugly?
Phil Pallen
Phil Pallen
Brand strategist
SPEAKERS SESSIONS
Marketing Innovation Stage
Is Your Baby Ugly?
15:15 - 16:00
4 Octombrie
Bio
Phil Pallen builds brands for TV personalities, experts and businesses. You’ve seen his clients making deals on Shark Tank, advising country leaders, winning a Nobel Peace Prize, and changing lives with an incredible business idea. Based in LA, Phil is often featured by media outlets like CNN, Entertainment Tonight, Access Hollywood, and The Daily Mail, and speaks at conferences around the globe.
Synopsis
You have complete control over the first impression you give. Make sure it’s a good one. Tell your story on your terms through an online brand that recreates the in-person experience. Based on years of working with people and projects around the world in almost every industry, this talk breaks down branding and promoting yourself online into actionable tips that will help you bring your best brand to life. After participating in this session, you’ll learn how to: Position - Turn a passion into a money-making machine, whether it's building relationships, selling your company's services, or landing a new job Build - Use compelling visuals to stand out from the crowd without being a formally trained designer Promote - Get in front of your ideal audience with creative content to achieve your goals
16:00
Networking Break
16:30
Sex sells, but humor sells more
Sergio Spaccavento
Sergio Spaccavento
Executive Creative Director
SPEAKERS SESSIONS
Marketing Innovation Stage
Sex sells, but humor sells more
16:30 - 17:15
4 Octombrie
Bio
Sergio is currently the executive creative director at Conversion in Milan, an art director, a copywriter, a scriptwriter, a TV and radio show writer, an advertising teacher and a member of the Art Directors Club Italy, as well. He started his career doing proper advertising, then he fell in love with new and alternative media—and found out that fun is mixing it all together. He worked for small, medium and big agencies on small, medium and big accounts. He has been a juror for several local and international awards like Cannes Lions, New York Festivals, Epica, Art Directors Club Italy, Mobius, White Square, Red Apple, Chipshop Award and many more.
Synopsis
During the conference, that will be educational but even funny, I will answer to the following questions:- What is humor?
- Does humor work in advertising?
- Which is the structure of the jokes?
- How many types of humor exist?
- What kind of humor works in Romania?
17:15
The role of Leadership Communications in Changing Europe's Image
Stavros Papagianneas
Stavros Papagianneas
Managing Director
SPEAKERS SESSIONS
Marketing Innovation Stage
The role of Leadership Communications in Changing Europe’s Image
17:15 - 18:00
4 Octombrie
Bio
With a background including positions such as Communication Officer at the European Commission and Press Officer and Spokesperson to diplomatic missions in Brussels, Stavros Papagianneas is Managing Director of PR consultancy StP Communications.
He is a senior communications strategist with more than 20 years’ experience in corporate communications, public affairs, public relations, digital communication, social media and media relations .
He has been a member of the Working Party on Information of the Council of the European Union. He is the author of many articles in EU media like New Europe, L’ Echo, De Tijd, Communication Director and Research Europe. He is also the author of the books : Rebranding Europe – ISBN: 978-90-571-8620-2 & Powerful Online Communication – ISBN: 978-87-403-1309-3.
Stavros is a graduate in Communication Sciences from the University of Brussels, and has since completed additional training and courses. He is fluent in English, French, Dutch and Greek.
Website: www.stpcommunications.com
Twitter: @StPapagianneas, @stpcomms
Synopsis
The Role of Leadership Communications in Changing Europe's Image By Stavros Papagianneas - Managing Director StP Communications, Brussels and author of the book Rebranding Europe. Fundamentals for Leadership communication What is wrong with EU communication? The strategists in Brussels and the Member States were not concerned enough to explain to the citizens the functioning of the EU, the Euro, the migration crisis and Brexit. During the last years it became clear that the difficulties in the EU are linked to the political and identity crisis in Europe. The growing trust gap between the elites and the broader populations is a key challenge for the future of Europe. Stavros Papagianeas explores why communication fails and how to make it succeed. He illustrates the fundamental difference between right and wrong when it comes to communication, reputation and branding, especially in relation to the EU. He examines what are the main challenges in communicating Europe and how can public communication and nation branding reshape the image of Europe. The problem of how to rebrand a huge organisation as the EU that is perceived as boring and complicated - that fails to deliver when it comes to communication at national, regional, European and global level - is one facing professional EU communicators everywhere. Papagianneas makes the case that the key to rebranding Europe and winning the information battle against Euroscepticism will be communicating the whole EU project based on a multi-track strategy. He explains how Europe can be rebranded by providing key recommendations on how to convey its added value in the daily lives of its citizens. I give original and logical answers to communication questions. He examines issues such as the creation of a European public sphere, the European identity crisis, multilingualism, the lessons learned from the Brexit campaigns, challenging myths and populism, grassroots communications and how to support quality journalism. Stavros Papagianneas uses fascinating case studies, and has conducted interviews with stakeholders in global communications - as well as important opinion leaders, to help answer these questions and assess the best path of action for organisations and governments. He has also conducted a survey among the international press corps in Brussels. The presentation takes about 45 minutes. He has developed a lively, exciting talk which brings the concepts from my book to life & involves the listener. It will generate discussion about the future of EU, public communication and nation branding and give your audience an insight into new ways to think about how we as a society share and exchange information. Stavros became fascinated with communication, media and branding as a teenager. I have never regretted my choice to study communication. He studied what he loves and today he can do what he loves. He is originally from Athens and now based in Brussels. He is the founder of StP Communications, a PR & Public Affairs consultancy in Brussels. As a writer he has been at the intersection between EU policies and communication for many years, covering different European themes for EU media.
9:00
Visitors check-in
10:15
Quantifying emotion with consumer neuroscience
Dr. Bradley Vines
Dr. Bradley Vines
Director Neuroscience Europe
SPEAKERS SESSIONS
Marketing Innovation Stage
Quantifying emotion with consumer neuroscience
10:15 - 11:00
5 Octombrie
Bio
Dr. Bradley Vines is Director of Neuroscience Europe with Nielsen Consumer Neuroscience. He holds an MBA from the University of Oxford, a PhD in Experimental Psychology from McGill University, and has conducted postdoctoral research at Harvard Medical School. Dr. Vines now leads science engagement with global brands for research originating in Europe, India, and China. His work involves running neuroscience studies to address marketing challenges including optimizing advertising campaigns, choosing the right music for video ads, package design, shelf layout, concept development, and product experience.
Synopsis
Consumer neuroscience tools harness decades of research to provide a more complete picture of the consumer's response to advertising. With these methods it is possible not only to determine whether an ad is good or bad, but also to pinpoint how to make it even better. We will discuss what advantages different consumer neuroscience methods offer, how to avoid pseudo-neuroscience solutions, as well as a case study demonstrating some of these tools in action. The aim is to provide insight into how we can measure what we all want to maximize - the emotional engagement of our target audience.
11:00
Culture Clash - The Role of Emotions and Culture in Video Effectiveness
Ian Forrester
Ian Forrester
Global SVP, Insight
SPEAKERS SESSIONS
Marketing Innovation Stage
Culture Clash – The Role of Emotions and Culture in Video Effectiveness
11:00 - 11:45
5 Octombrie
Bio
Ian Forrester is Unruly’s Insight Director, with 15 years’ of insight experience gained during international roles at L’Oréal, Nestle, Tate & Lyle and Sony. Ian allies his expertise in consumer, shopper and commercial insight with a deep understanding of online video to form outstanding content strategies for our forward-thinking clients.
Synopsis
The importance of emotions in advertising The importance of culture in advertising Why use the Hofstede framework to measure culture? Why update the original Hofstede framework? Cultural analysis in action - case study
11:45
Networking Break
12:15
Content and Data Driven Media - New ways to reach and engage in digital world
Juan Baron
Juan Baron
Group Level Monetization
SPEAKERS SESSIONS
Marketing Innovation Stage
Content and Data Driven Media – New ways to reach and engage in digital world
12:15 - 12:45
5 Octombrie
Bio
Juan Barón is an accomplished digital marketing and media executive with a reputation for building successful media operations, leveraging big data for algorithmic media buying and optimization, and ideating technological innovations. He is passionate about improving processes through technical development, growing business through strategy and sales support, and building teams. With over 14 years of startup experience in ad-tech and media, Juan has deep knowledge of the digital advertising landscape, technologies, and intricacies of the agency world. Relocated from New York as Chief Digital Officer for Ringier Publishing, he helped for over 2 years accelerate the digitalization efforts of the news operations by leading a large team responsible for innovation and education in areas of SEO, Social Media, Video, and Analytics. He now focuses on group wide monetization efforts.
Synopsis
In a business where advertising growth goes to platforms and publishers are left with little to work with, Ringier Romania continues to push forward with new innovative ways to monetize the trust it has built with readers. With our new fashion marketplace, Ringier has created a differentiated product built around customer trust and journalistic independence. All while enabling new ways for its advertising partners to leverage a differentiated environment. Together with our leading women portals, the departmentstore.ro marketplace is where consumers and fashion brands can truly interact.
12:45
How to be a great storyteller in a social, mobile, video first world
Anneli Rispens
Anneli Rispens
Director Content & Social Media
SPEAKERS SESSIONS
Marketing Innovation Stage
How to be a great storyteller in a social, mobile, video first world
12:45 - 13:30
5 Octombrie
Bio
In a world of social media bullshit bingo, Anneli gets shit done by cutting the crap. As Director of Content & Social Media for DDB EMEA Anneli supports key clients and DDB EMEA agency teams furthering their content & social media performance. She’s a digital planner with over 10 years of experience in social planning, branded storytelling and community management. Her specialty is guiding brands to a consistent high quality global social presence, leverage the power of content & communities and setting up Global Centers of Excellence for brands like Heineken, McDonald’s, Volkswagen, Royal Canin and LeasePlan.
Synopsis
Given that over 80% of social media traffic comes from mobile devices, "mobile-first" storytelling could well be replaced by "mobile only". The role of brands as storytellers has changed dramatically driven by changing consumer behavior. Introducing new video formats, such as stories, live, 360 and influencing the mass distribution of short-lived content. Anneli Rispens, Director of Content & Social Media, EMEA DDB, shows how some of the top brands connect with their audience through mobile social content. While sharing some do's & don'ts that will help you become a better storyteller.
13:30
Lunch Break
14:30
The storytelling revolution: adopting a content-first approach
Tim Plyming
Tim Plyming
Director of Content
SPEAKERS SESSIONS
Marketing Innovation Stage
The storytelling revolution: adopting a content-first approach
14:30 - 15:15
5 Octombrie
Bio
Tim is a creative leader with a strong track record in digital innovation with more than twenty years’ experience in multi-platform production within digital media, television, theatre, event cinema, radio and live event environments.
Tim is currently Director of Content at Green Rock, with board level responsibility for ideas generation, creative development and Executive Production. Prior to joining Green Rock, Tim was the Director of Digital Arts and Media at Nesta, overseeing a significant portfolio of work encouraging innovation and collaboration between the arts, technology and media sectors.
Tim was editorial lead for all History and Science content online at the BBC including the World War One Centenary season. Tim was the first Head of Digital Media and Publishing at the British Museum, conceiving and delivering ‘Pompeii Live’ – an international cinema event with gross sales of over £1m.
Previous roles include project leadership of the BBC’s award winning Digital Olympics programme, delivering 2,500 hours of Olympic Games content over digital platforms. Tim was also responsible for launching the first web sites for key broadcast brands including BBC Radio 2 & BBC 6Music and newspapers including The Times, Sun and Sunday Times.
Tim is a Non-Exec Director of The Space (a partnership between the BBC and Arts Council England – commissioning and showcasing great art digitally) and advisor to the BBC on its digital arts strategy. Tim holds an MBA awarded with Merit and is an accomplished and in-demand international conference speaker on the future of content in a digital-first world.
Synopsis
Over the last ten years, our relationship to content has been transformed. So many aspects of our lives are lived online; from education to recreation, all aspects of modern life are being radically changed by digital content. 2017 is shaping up to be the year of content with brands and organisations falling over themselves to define their content strategy. Exciting new forms of storytelling are emerging enabling brands and organisations to create and deliver the right content for the right customer at the right time, creating immersive, relevant experiences. So what does great look like; in this session Tim well explore some best of breed examples of those adapting this radical new world of storytelling.
15:15
Can Ad blocking save Adtech?
Rotem Dar
Rotem Dar
Senior Business Development Executive
SPEAKERS SESSIONS
Marketing Innovation Stage
Can Ad blocking save Adtech?
15:15 - 16:00
5 Octombrie
Bio
Rotem joined eyeo, the company behind the worldwide popular browser extension Adblock Plus in 2015. His background in online ads helps him to develop new scalable collaborations that allow eyeo to successfully move its Acceptable Ads initiative forward.
Rotem’s current position at eyeo in business development puts him in charge of innovative partnerships with various ad-tech companies. Rotem is also a member of the Israel Bar Association and has a background in corporate and antitrust law.
Synopsis
Adtech is a fascinating industry, it has introduced countless tools to empower (and to sometimes even deceive) publishers, advertisers, platforms and networks. However, the user’s choice is hardly ever considered. Thus, it is no coincidence that users decide to use ad blockers to browse the web without having to face obtrusive ads, an ironic trend in light of the advanced capabilities and matrixes the adtech industry has introduced. Partial ad blocking, which this talk focuses on respects both sides; the side of the industry that needs to monetize and the side of the user who dislikes intrusive ads. Can ad blocking help to improve adtech on the long run?
16:00
Networking Break
16:30
Where the Global Media Industry is moving?
Sital Banerjee
Sital Banerjee
Global Head of Media
SPEAKERS SESSIONS
Marketing Innovation Stage
Where the Global Media Industry is moving?
16:30 - 17:15
5 Octombrie
Bio
A seasoned media & marketing communications professional with close to 25 years of experience, Sital has worked with in both the agency and client world. As global head of media for Philips based in Amsterdam, he passionately drives engagement with the increasingly digital consumer using a variety of ad-tech opportunities to drive efficiency & effectiveness of media investments – however always with a customer and consumer first approach.
In recent times, he has been part of the programmatic buying committee set up by the World Federation of Advertisers as well is representing the advertisers point of view on the Pan- European Viewable Impressions Steering group. An active member of the global media industry, he is invited to several juries and speaks on a variety of key issues – helping shape opinion and drive change.
Synopsis
This session will be updated soon
17:15
Panel on Developing a Content Marketing Strategy
9:00
Visitors check-in
10:15
Thinking outside the Box - why you should build, not buy
Dan Haywood
Dan Haywood
Application Architect
SPEAKERS SESSIONS
Development Stage
Thinking outside the Box – why you should build, not buy
10:15 - 11:00
4 Octombrie
Bio
DAN HAYWOOD is an independent consultant, architect and developer, best known for his work on domain-driven design and the naked objects pattern.
For the past 13 years Dan has been a technical advisor for the Irish Government’s strategic Naked Objects system on .NET, an application that administers many EUR billions in social welfare benefit payments. And for the past 5 years he has also been a key developer on Estatio, an open source estate management application written for Eurocommercial Properties, implemented on (and a key driven of) the Apache Isis open source framework.
Dan’s book “Domain Driven Design using Naked Objects” (pragprog) was praised as “an important contribution to DDD” and a “clear and passionate book about a great subject”. He has subsequently written the “Restful Objects Specification” a generalisation of the naked objects paradigm for hypermedia APIs, and set to be the basis for future versions of the frameworks. More recently Dan has taken issue with the microservices hype, mounting a defence of the (modular) monolith (infoq.com).
Synopsis
Every organisation needs IT to operate, but too many treat it as a necessary evil, a cost to be born, a drain on resources. High-level CTOs, often far removed from day-to-day operations, embark on costly projects installing packaged software for their core business domain, requiring the company to be bent to the shape required by the software rather than the other way around. There's definitely a role for packaged software: you aren't going to beat your competitor with a better payroll system or general ledger. But when it comes to the core domain of your business - the stuff that is unique to your company and presumably you try to do better than anyone else - you need to take a different approach. You need enterprise IT that is sympathetic to the work your front-line ops people do, and enables them rather than constrains.You need enterprise IT that enables the executives to understand how their company is operating, so they can steer the ship effectively. You need enterprise IT that supports your core business, IT that is treated as a profit center, not a cost center. You also need a way to build such software. Software development isn't a science, it's an empirical practice, and it requires an effective feedback loop to allow both business folk and techies to find a way through to the best solution... and to continue to evolve that solution as the business changes over time. In this talk we're going to explore this approach with real-world examples and use cases so you can see for yourself how you, too, could find a better way to deliver effective and adaptive IT into your company.
11:00
In-Memory Data Streams with Jet
Alparslan Avcı
Alparslan Avcı
Solutions Architect
SPEAKERS SESSIONS
Development Stage
In-Memory Data Streams with Jet
11:00 - 11:45
4 Octombrie
Bio
Alparslan works for Hazelcast as a Solutions Architect. He is a passionate Java developer, and loves to think in distributed and object-oriented way. Prior to joining Hazelcast, Alparslan worked in several Java projects including a web search engine and enterprise financial anti-fraud solutions. He also contributes to open-source projects like Apache Nutch and currently a PMC member in Apache Gora. Alparslan holds a MS degree in Software Engineering of Distributed Systems from Kungliga tekniska hogskolan in Stockholm, Sweden.
Synopsis
Java 8 gave us a new language abstraction, the stream, which is good but not good enough. We have some nice abstractions that enable us to code succinctly, and the JVM can exploit multi-processor machines for internal parallelisation. But fundamentally, the implementation is not distributed, we can’t pass data from JVM to JVM cleanly for external parallelisation. In this talk we’ll look at Jet, a new open-source offering from Hazelcast, that solves this very problem. The core construct is a DAG – directed acyclic graph – that runs across multiple machines and allows you to plumb together a pipeline of data from place to place, so a thread in one JVM can emit Java objects that a thread in another JVM takes as an input stream. All this happens in-memory, so it’s super fast and you can scale across as many JVMs as you need to boost the parallelisation. For the developer, familiar constructs such as maps and filters are available so it’s easy to get going, and there’s a library of connections being developed so you can plug in existing data sources and data sinks with minimal effort.
11:45
Networking Break
12:15
Reactive Java: The state of the world
Erwin de Gier
Erwin de Gier
Software Architect
SPEAKERS SESSIONS
Development Stage
Reactive Java: The state of the world
12:15 - 13:00
4 Octombrie
Bio
Erwin is a Software Architect in the Sogeti Java Center of Excelence. He designs software solutions based on open source technology and helps teams getting started with their projects.
Next to this he is a certified Scrum Master and trainer of several Java courses. He also supervises graduates during their final thesis. Erwin likes to share knowledge by giving workshops and presentations.
Synopsis
Everything is reactive. Your application reacts to the click of a button, an incoming message. But also to the the result of a database query. Between these events, you want to process other tasks. Being reactive needs a complete approach. Let’s look at the state of reactive programming in Java. Which tools are available? Do we have everything to build enterprise grade reactive applications. Which skills does a developer need to have? This is the complete overview of reactive programming in Java.
13:00
Reactive Microservices for the Architect and CTO
David Dawson
David Dawson
Freelance Microservices Consultant
SPEAKERS SESSIONS
Development Stage
Reactive Microservices for the Architect and CTO
13:00 - 13:30
4 Octombrie
Bio
David is a freelance Microservices consultant and founder of the Muon project (http://muoncore.io). He takes his passion for system design, architecture and philosophy to all his clients, drinks their coffee and gives them Microservice platforms and systems in return.
Synopsis
Building systems that scale and adapt to change is the core premise of Microservices. The Reactive Manifesto gives us a set of architectural principles to guide us when building systems of this kind, but what does this look like in practice? As a CTO, systems or data architect, how can you select which technologies to include? Can you take advantage of serverless without getting locked into a vendor? How are Microservices and Serverless even related? There are specific patterns and data designs you can apply to build systems that can scale and take advantage of new and existing technologies and skills to deliver the promise of Microservices on the modern cloud, scalable, agile systems. This talk goes through them all, covering data architectures and options for building reactive, distributed systems using Java and other runtimes including serverless, stream processing and various event architectures. Finally we will look at how to build a Reactive API strategy to give you easy and performant integration between runtimes, browser and mobile applications.
13:30
Lunch Break
14:30
Project Avatar - Telepresence robotics with Nao and Kinect
Martin Förtsch
Martin Förtsch
Principal Consultant
SPEAKERS SESSIONS
Development Stage
Project Avatar – Telepresence robotics with Nao and Kinect
14:30 - 15:30
4 Octombrie
Bio
Martin Förtsch is an IT-consultant of TNG Technology Consulting GmbH (https://tngtech.com) based in Unterföhring near Munich who studied computer sciences. Workwise his focus areas are Agile Development (mainly) in Java, Search Engine Technologies, Information Retrieval and Databases. As an Intel Software Innovator and Intel Black Belt Software Developer he is strongly involved in the development of open-source software for gesture control with 3D-cameras like e.g. Intel RealSense and has built an Augmented Reality wearable prototype device with his team based on this technology. Furthermore, he gives many talks on national and international conferences about Internet of Things, 3D-camera technologies, Augmented Reality and Test Driven Development as well. He was awarded with the JavaOne Rockstar award and is an author for the technical blog ParrotsOnJava.com.
Synopsis
Using humanoid robots, virtual reality glasses and 3D camera sensors you can experience the world through the eyes of a robot and control it via gestures. The hardware hacking team of TNG Technology Consulting has built a telepresence robotics system based on a Nao robot, an Oculus Rift and a Kinect One. Using these components you can realize an immersive "out-of-body experience" - similar to that of the film "Avatar". This talk shows how easy it is to program the robot using Java. We will do this by some live coding examples. Following a live demonstration of the showcase we will guide you through the complete program flow of the telepresence system. The speakers will share some insights about the challenges they faced during its implementation. The history of telepresence robotics, current trends and examples for real world fields of application will also be focused.
Thomas Endres
Thomas Endres
Associate Partner
SPEAKERS SESSIONS
Development Stage
Project Avatar – Telepresence robotics with Nao and Kinect
14:30 - 15:30
4 Octombrie
Bio
Thomas Endres is an IT consultant working for TNG Technology Consulting in Munich. Besides his normal work for the customer he is creating various prototypes like a see-through Augmented Reality device or a telepresence robotics system with the company’s hardware hacking team. In his spare time, he is working on gesture control applications, i.e. for controlling quadrocopters with bare hands. But he is also involved in other open source projects written in Java, C# and all kinds of JavaScript languages. Apart from this, he is working as a lecturer at the University of Applied Sciences in Landshut.
Thomas studied IT at the TU Munich and is passionate about software development and all the other aspects of technology. As an Intel Software Innovator and Black Belt, he is promoting new technologies like gesture control, AR/VR and robotics around the world. He has recently received a JavaOne Rockstar award.
Synopsis
Using humanoid robots, virtual reality glasses and 3D camera sensors you can experience the world through the eyes of a robot and control it via gestures. The hardware hacking team of TNG Technology Consulting has built a telepresence robotics system based on a Nao robot, an Oculus Rift and a Kinect One. Using these components you can realize an immersive "out-of-body experience" - similar to that of the film "Avatar". This talk shows how easy it is to program the robot using Java. We will do this by some live coding examples. Following a live demonstration of the showcase we will guide you through the complete program flow of the telepresence system. The speakers will share some insights about the challenges they faced during its implementation. The history of telepresence robotics, current trends and examples for real world fields of application will also be focused.
15:30
Metaphors We Compute By
Alvaro Videla
Alvaro Videla
Lead Architect
SPEAKERS SESSIONS
Development Stage
Metaphors We Compute By
15:30 - 16:00
4 Octombrie
Bio
Alvaro Videla works as a Lead Architect at Migros in Switzerland. Before he was a Senior Software Engineer at Apple, and previously he was a Core Developer for RabbitMQ. Before moving to Europe he used to work in Shanghai where he helped building one of Germany’s biggest dating websites. He co-authored the book “RabbitMQ in Action” for Manning Publishing. Some of his open source projects can be found here: https://github.com/videlalvaro. Apart from code related stuff he likes traveling with his wife, listening/playing music and reading books.
Synopsis
We think in words, we talk with words, we understand the world thanks to words. Metaphors take words to the next level explaining concepts that were escaping our understanding before. In 1980 George Lakoff revolutionised the Linguistic and Philosophic worlds when he studied how metaphors affect our thinking, how they influence our actions and even shape who we are. What happens with the metaphors that we use in the Software Industry? In this talk we are going to review the importance that metaphors have in our code quality, in the algorithms we choose, and the products we ship. As a practical example we are going to see why Microservices and Containers have been so successful in the past couple of years. We’ll try to understand why they have redefined how we package and ship products in our industry. This talk appeared in the May/June issue of the ACM Queue: http://queue.acm.org/detail.cfm?id=3127495
16:00
Networking Break
16:30
Moving Java Forward Faster, what to expect?
Stephan Janssen
Stephan Janssen
Java Champion & Founder Devoxx
SPEAKERS SESSIONS
Development Stage
Moving Java Forward Faster, what to expect?
16:30 - 17:15
4 Octombrie
Bio
Stephan Janssen is a serial entrepreneur that has founded several successful organisations
such as the Belgian Java User Group (BeJUG), JCS Int., Devoxx, Devoxx4Kids and co-founded
Voxxed.com.
He has been using Java since its early releases in 1995 with experience of developing and
implementing real world Java solutions in the finance and manufacturing industries.
Sun has recognised in 2005 his efforts for the Java Community and has engaged Stephan in
the Java Champion project. He has spoken at numerous Java and JUG conference around
world and received a JavaOne Rock Star and Duke’s Choice award.
You can follow him on twitter @stephan007
Synopsis
According to Mark Reinhold we can expect (after Java 9) a time-based model with a new feature release every six months, update releases every quarter, and a long-term support release every three years. This session will have a closer look at the possible Java language features we can expect in the near future.
17:15
Back to the future - write once run anywhere again!
Anton Epple
Anton Epple
Consultant
SPEAKERS SESSIONS
Development Stage
Back to the future – write once run anywhere again!
17:15 - 18:00
4 Octombrie
Bio
Anton has worked a consultant worldwide for a wide variety of companies, ranging from startups to Fortune 500 companies, in many areas, including finance institutions and aerospace. In 2013 he’s been invited to join the Java Champions program and received a JavaOne RockStar Award. In 2014 he has received the Duke’s Choice Award for his work on DukeScript.
Synopsis
Java has been used in the industry for more than 20 years, and still is the most widely used programming language in the world. Due to strong competition between development environments, its programming tools are far ahead of any other programming language. HTML (and CSS) is with us even longer and has excellent tools and resources for defining stunning user interfaces. It’s time to bring these two champions together and combine them to something even better. This session will introduce the HTML / Java API and DukeScript project, which benefit from the synergy between Java and HTML, making this connection easy, natural and productive. With this approach you’ll write code once and create apps that run on Android, iOS, classic desktop computers or even in browsers.
9:00
Visitors check-in
10:15
Bringing Requirements Discovery and QA Together to Deliver Software that makes a Difference
John Ferguson Smart
John Ferguson Smart
Consultant, Serenity BDD Lead
SPEAKERS SESSIONS
Development Stage
Bringing Requirements Discovery and QA Together to Deliver Software that makes a Difference
10:15 - 11:00
5 Octombrie
Bio
John is a speaker, author, mentor and internationally-recognised specialist in building high performing teams and organisations through collaborative practices such as BDD, Test Automation, Software Craftsmanship.
John helps organisations and teams around the world deliver software that makes a difference sooner, through more effective collaboration and communication techniques, and through better technical practices.
John is the author of the best-selling book “BDD in Action”, as well as “Jenkins: The Definitive Guide” and “Java Power Tools”.
Very active in the Agile, BDD and Open Source communities, John also leads development on the innovative Serenity BDD test automation library.
Synopsis
International speaker and author of “BDD in Action” John Ferguson Smart will show you how you can multiply your team’s productivity and innovation by engaging the creativity of your whole team from the outset. Drawing from his long experience helping teams deliver better software faster and more effectively, John will discuss the latest practical techniques leveraged from Behaviour Driven Development, Lean Enterprise, DevOps, and Test Automation, combined with research in Psychology and Team Performance, to show you how to get the best out of your teams. Learn about the new roles of business analysts, developers and testers in a DevOps world, and how testers can play a vital role in not only detecting defects but preventing them. Discover how you can make test automation happen during, not after, the sprint, and how to engage the creativity of the whole team right from the word "go".
11:00
Testing for Unicorns
Alex Soto
Alex Soto
Senior Software Engineer
SPEAKERS SESSIONS
Development Stage
Testing for Unicorns
11:00 - 11:45
5 Octombrie
Bio
Alex is a software engineer at Red Hat working on creating testing tools for developers. He is a passionate of Java world, software automation and he believes in the open source software model. Alex is the creator of NoSQLUnit project, team member of Arquillian, Asciidoctor and JSR-374 (Java API for JSON Processing) Expert Group. Co-author of Testing Java Microservices book for Manning and international speaker presenting his talks at software conferences like Devoxx, JavaOne, JavaZone or JavaLand.
Synopsis
One of the most important benefits of automated testing is to ensure a fast and safe code refactoring to evolve our system architecture. The main problem is how to write tests that are easy to write, easy to follow and not time consuming during development nor execution time. In this session, we are going to explore some powerful Java testing libraries that will help you write better (unit) tests focusing on the main Unicorns architecture challenges such as validating microservices endpoints, remote calls to other microservices or just asynchronous/reactive code.
11:45
Networking Break
12:15
Bug Hunting in practice
Szilárd Széll
Szilárd Széll
Cloud Transformation Lead, Test Coach
SPEAKERS SESSIONS
Development Stage
Bug Hunting in practice
12:15 - 13:00
5 Octombrie
Bio
During the last 16 years, Szilard’s main goal has been to help people become addicted to Software Testing within Nokia worldwide, and within Hungary. He is an ISTQB Certified tester: Expert Level – Improving the Test Process, Agile Tester and Test Manager. Also owns IREB CPRE, Certified Scrum Master and a Lean Six Sigma Green Belt certificates. Currently he is a Transformation Lead in Cloud Core Business Group of NOKIA, a Test Coach and trainer, as well as the President of the Hungarian Testing Board, representing ISTQB.
Synopsis
The presentation is sharing a case study on how to excel in exploratory testing, and how to make bug hunting events a crucial part of the life of a test team. Platform System Test team in Espoo, Nokia had been using experience based testing for years to exploit the experience of the test engineers that had been gathered over the last decade. However the rules of E.T. were not followed fully, leaving some gap in documentation, and visibility on the usage. Stakeholders have only seen the great capability of the team to point out weaknesses. After listening to a presentation on Bug Hunting on Finish Test Assembly, 2013 summer, from Klaus Olsen, the team decided to go for the next step and try Bug Hunting. Exploratory Testing is presented using two examples: a Tourist's behavior while exploring the city, and playing with Story Cubes. Then basic Bug Hunting rules are shared, fine-tuned during usage, followed by results that could be used as benchmark, feedback from team members, and all the FUN we learnt in applying Bug Hunting in Telco System Verification. Then I share the result of many events, the improvements, additional ideas embedded throughout the 2 years of live usage spread across NOKIA, with the aim of giving a clear cook book and guidance for brave followers, showing how Bug Hunting can be embedded to an organization following very strict Quality Management rules of TL9000- The exact steps of organizing Bug Hunting events, the needed preparation, how to run the event, and all post event activities (a certificate template included)
- Learning a way how to teach testers on creating Exploratory Testing cases, using Story Cubes
- Set of benchmarking result to convince management to use BugHunting
- A way to align the technique with Quality Management requirements
13:00
I deploy on Fridays (and maybe you should too)
Michiel Rook
Michiel Rook
Continuous deployment advocate
SPEAKERS SESSIONS
Development Stage
I deploy on Fridays (and maybe you should too)
13:00 - 13:45
5 Octombrie
Bio
Michiel Rook is a Java/PHP/Scala consultant from the Netherlands. He loves coaching teams to develop better software and implement continuous deployment. He is a co-founder of Make.io and a member of the Dutch Web Alliance. When he’s not thinking about continuous deployment, devops or event sourcing he enjoys music, cars, sports and movies.
Synopsis
Have you ever heard yourself or someone else say “Don’t deploy on Friday”? Perhaps it’s your company’s policy? I used to have a “Fear of Fridays” too! Join me as I tell you about my experiences and how I improved. Learn about build pipelines, automated testing, continuous deployment and monitoring. Discover the details of trunk based development, feature toggles, pair programming and other best practices, and gain the confidence to deploy multiple times per day, any day of the week! Background I have extensive experience implementing continuous delivery / deployment at various companies. One of the things I keep hearing is that developers, or entire teams, are fearful of deploying their code at certain parts of the day, or certain days in the week (Friday being the most popular). While understandable, I’ve found that the arguments used to justify not deploying on a Friday can be refuted by improving the development process, testing, deploying and monitoring code.
13:45
Lunch Break
14:45
Stop doing Scrum, Start being Agile
Peter Van de Voorde
Peter Van de Voorde
Developer Advocate
SPEAKERS SESSIONS
Development Stage
Stop doing Scrum, Start being Agile
14:45 - 15:30
5 Octombrie
Bio
Peter is part of the developer experience team at Atlassian. Once upon a time, he used to be a Java developer, a Scrum Master, and an Atlassian Solution Partner. Now he’s focused on supporting developers build the best apps they can on top of the Atlassian tools.
Synopsis
During this session, Peter goes into why you should stop trying to implement a methodology from a book with just one team and instead try to create an agile methodology for your company as a whole. He'll talk about: • The history of agile and the ideas behind it • How you can enlighten your company about the advantages of agile • Successes and failures and how we can learn from them At the end of this session, you’ll have ideas, tips, and tricks for making your company agile
15:30
QA in the DevOps time period
Geoffrey van der Tas
Geoffrey van der Tas
Agile Test Consultant
SPEAKERS SESSIONS
Development Stage
QA in the DevOps time period
15:30 - 16:15
5 Octombrie
Bio
Geoffrey is an enthusiastic professional and a real explorer. As an explorer he likes to discover new things, learn more and get inspired. His career started in testing as a tester, test manager and test consultant he helped to make sure software products obtained the high quality standard. But his curious and discovering nature where never satisfied with just testing.
This lead him to the agile way of working and he consulted his first Scrum project 4 years ago. He learned this way was more effective, but it struggled with delivering quality. After his first project, he learned a lot and started investigating more effective ways to deliver quality. Within his last 3 years he has worked as an agile test & quality expert helping over 60 teams within the ING bank deliver better and faster by giving trainings to help imbed the agile/DevOps mindset. Within ING he helped with the creating on a best practice book for the entire bank. Currently he is working for Ordina in the role of test lead. He helps develop new trainings and is consultant for customers. Helping them to implement the agile way of working and deliver software faster & with higher quality.
His great passion is to inspire others, teach professionals and help companies in their struggle.
Synopsis
Testing, Quality Assurance and deliver quality. It all radically changed over the last few years. This all because of our new agile way of creating software. Now the last evolution called DevOps has been taking the stage more & more in the last 2 years. But how do you really deliver quality. During this presentation we will take a look at QA in this new DevOps time period.- What are the good practices we need to keep;
- What are the things we need to learn to forget from the olden days;
- How will we get there?
- Do we still need manual testers?
- How does it work for big banks like ING & Rabobank?
16:15
Networking Break
16:45
Mobile Testing Strategy: lessons learned for Managers, Devs and QAs
Joel Oliveira
Joel Oliveira
Software Testing & Quality Assurance Evangelist | Trainer
SPEAKERS SESSIONS
Development Stage
Mobile Testing Strategy: lessons learned for Managers, Devs and QAs
16:45 - 17:30
5 Octombrie
Bio
Joel Oliveira started his professional career in 1998 as a researcher and since then, he already assumed different roles (from developer to tester, from technical and project manager to quality and engineering manager), managing and leading teams from 1 to 130 engineers in business areas so diverse as telecommunications, government and public sector, financial services, defence and security or aerospace.
In 2009, after a closer involvement with the software testing area, he founded the first online testing community in Portugal and one year later, the PSTQB – Portuguese Software Testing and Qualifications Board becoming a member of the ISTQB working groups in 2011.
As a passionate about software testing & quality assurance, dedicated to improve recognition/proficiency of the testing community and eager to share his experiences, you can find him giving talks and workshops about software testing (manual, exploratory, automation, mobile, performance, security), engineering processes (waterfall, agile, continuous improvement and CMMI) or career management (mainly but not only for testers).
Synopsis
We have observed an almost insane growth on the development of applications for mobile devices! But we are not yet on the summit! All the reports and market studies point to an even bigger growth during the next months supported also by the enterprise applications. By the other side, mobile users have higher expectations regarding the quality of the applications. A simple bug or usability issue can take an application out of the tops and ultimately, out of the market. Is your testing team ready and up for this challenge? Or are they still applying the same test strategy that worked for the desktop or web applications? Join this session to understand some common (but not always obvious) pain points to avoid when preparing a mobile testing strategy.
17:30
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What happens when you realise you're a VR Tester?
Syed Ali
Syed Ali
VR/MR Software Testing Architect
SPEAKERS SESSIONS
Development Stage
What happens when you realise you’re a VR Tester?
17:30 - 18:00
5 Octombrie
Bio
Syed wants to live in a world where VR & MR technology is accessible to all, and believes this world is possible in our lifetimes. As one of the first Software Testers to work in this area and talk about it, he has used his years of experience and applied it to this new frontier.
Developing techniques, writing talks and workshops, Syed is actively producing content to enrich and widen our understanding of Software Testing issues within the VR & MR domain. Syed also owns more records than you, well maybe, ok let’s just say he has lots.
Synopsis
This talk will cover Syed's experiences of testing VR apps and how you go about building a VR Testing department. Issues like how do you recruit testers for an area 99% will have no experience of, and what do you do when you're trying to research information and your own blog articles' appear in the results?
09:00
Visitors check-in
10:00
Challenges in Cybersecurity
Mircea Grigoras
Mircea Grigoras
Deputy General Director
SPEAKERS SESSIONS
Security
Challenges in Cybersecurity
10:00 - 10:30
4 Octombrie
Bio
Mircea Grigoraș is an experienced Cyber Security professional, with almost 6 years of experience in the investigation of cyber-attacks at national level and over 9 years working on Cyber Security issues altogether. He is Deputy General Director of CERT-RO since Jan. 2014, where he coordinates the reaction and response to cyber security incidents nationwide, the cooperation with other institutions dealing with cyber security response and investigation, as well as the cooperation with the private sector in identifying and mitigating cyber threats. He is member of several EU – level working groups and committees as well as international expert groups in the area of Network and Information Security and has participated as trainer in several European projects in the areas of Cyber Crime and Cyber security.
Synopsis
This session will be updated soon
10:30
Security for a Hyper-connected world
György R. Rácz - IBM
György R. Rácz
IBM Security Business Unit Executive CEE
SPEAKERS SESSIONS
Security
Security for a Hyper-connected world
10:30 - 10:45
4 Octombrie
Security
Security for a Hyper-connected world
16:00 - 16:15
4 Octombrie
Bio
Gyorgy Racz leads the creation and formation of newly founded Security business unit in IBM Central and Eastern Europe. Responsible for the integrated security business including sales, software, SaaS solutions. Having more than 20 years of experience in Information technology, prior to his current role, he managed IBM’s Software services in the region and led Information Management business line and later the software channel sales. Based in Prague HQ, worked in Vienna and Budapest offices before.
Synopsis
This session will be updated soon
10:45
I Thought I Saw a |-|4><0.-
Thomas Fischer
Thomas Fischer
Global Security Advocate
SPEAKERS SESSIONS
Security
I Thought I Saw a |-|4><0.-
10:45 - 11:30
4 Octombrie
Bio
As Global Security Advocate at Digital Guardian, Thomas plays a lead role in advising customers on their data protection activities against malicious parties. Thomas’ 25+ years background in IT includes varying roles from incident responder to security architect at fortune 500 company, vendors and consulting organizations.
Thomas is also an active participant in the InfoSec community not only as a member but also as director of Security BSides London, ISSA UK chapter board member and presenter at SANS DFIR EMEA, DeepSec, various BSides events and ISSA-UK.
Synopsis
Threat Hunting refers to proactively and iteratively searching through networks or datasets to detect and respond to advanced threats that evade traditional rule- or signature-based security solutions. But what does that really mean? And what real impact does it have on the security team? Threat hunting looks at a mountain of security data already being produced daily by the traditional monitoring solutions such as netflow data, firewall events and logs. Now include end point data and the events to review explode exponentially. The claim, from various vendors, is that the additional data provides greater visibility but for whom. Traditional incident detection doesn't necessarily take into consideration the endpoint events. Building a threat hunting activity scoped to start with end point data can significantly change the game. This talk is a journey of how to dive into threat hunting and will cover the principals of threat hunting as a foundation while examining the challenges of working with large datasets that can be generated by end point data and analyse some of the tools claiming to ease this burden including machine learning.
11:30
Networking Break
11:45
Future mode of Security Operation
Cotiso Cetinoiu - Telekom Romania
Cotiso Cetinoiu
Lead Network Security - Solutions Architect
SPEAKERS SESSIONS
Security
Future mode of Security Operation
11:45 - 12:15
4 Octombrie
Bio
Cotiso spent over 15 years as a network security consultant (CCIE – Cisco Certified Internetwork Expert) and trainer (CCSI – Cisco Certified Systems Instructor) for various technology integrators and for various Fortune 500 companies in telco, automotive, banking and pharma industries.He has extensive experience designing, implementing and operating complex and scalable secure networks for large customers and has an in-depth experience with top Network Security vendors.
Synopsis
This session will be updated soon
12:15
Cybersecurity in Romania
Dr. Cristian IORDAN
Dr. Cristian IORDAN
Responsible for partnerships and cooperation
SPEAKERS SESSIONS
Security
Cybersecurity in Romania
12:15 - 12:45
4 Octombrie
Bio
Having joined the Romanian Intelligence Service (SRI) in 2003, after various positions in the Service, dr. Cristian IORDAN manages the area of partnerships and cooperation in the National Cyberint Center since 2014. He holds a PhD in International Relations (2010).
Synopsis
Cybersecurity in Romania` intends to give a brief outlook of the Cybersecurity landscape in Romania, offering some insights on the cyber perspective of the Romanian Intelligence Service and, more precisely, the National Cyberint Center.
12:45
The EU General Data Protection Regulation - Steps to Align @ GDPR Requirements – IT Perspective
Adrian Sora
Adrian Sora
Senior Enterprise Arhitect @ Logika IT Solutions
SPEAKERS SESSIONS
Security
The EU General Data Protection Regulation – Steps to Align @ GDPR Requirements – IT Perspective
12:45 - 13:15
4 Octombrie
Bio
Senior Enterprise Architect with extensive experience with Oracle products, starting with technology solutions (Oracle Database, Weblogic Server), middleware solutions (Oracle Identity and Access Management, Oracle WebCenter Suite, Oracle SOA Suite), business applications (Oracle E-business Suite) and cloud solutions (Oracle IaaS in public cloud and on cloud on premise, Oracle PaaS – database and java cloud service).
Synopsis
With only a few months to go until the GDPR becomes law, businesses, should now seriously consider the impact of the GDPR by carrying out an internal gap analysis of current data privacy and cyber security practices as compared to GDPR requirements. The presentation is meant to discuss the role of the IT, challenges and what Oracle products can do in mitigating GDPR requirements.
13:15
Lunch Break
14:15
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IoT - Is the threat real?
Alex "Jay" Balan
Alex "Jay" Balan
Chief Security Researcher and Spokesperson Bitdefender
SPEAKERS SESSIONS
Security
IoT – Is the threat real?
14:15 - 14:45
4 Octombrie
Bio
Alex “Jay” Balan is the Chief Security Researcher and Spokesperson for Bitdefender. His career is focused on Information Security, Innovation and Product Strategy, fields in which he has so far accumulated over 15 years of experience. He drove the vision for Bitdefender’s UNIX-based security solutions before kickstarting an ambitious project that would advance the company’s R&D department and steer a good part of the company’s focus towards technology and innovation. His role contributed significantly to the company’s current position as technology leader.
Now, he furthers security and privacy research from both a technical as well as a phislosopical perspective and has been actively involved in creating awareness in these fields by speaking at a number of conferences including DefCon, BSides, ISC China, Interpol’s meetings on Cyber Crime for Heads of Units, DefCamp, IMWorld, Future of Media and many others.
Synopsis
This session will be updated soon
14:45
Become the Security Unicorn everybody wants!
Calin Damian - TEMPERFIELD
Calin Damian
Digital Rider, CEO Temperfield
SPEAKERS SESSIONS
Enterprise Stage
Transform2digital with Purpose!
10:30 - 10:45
4 Octombrie
Security
Become the Security Unicorn everybody wants!
14:45 - 15:00
4 Octombrie
Bio
Digital Rider & forward-thinker, entrepreneur & Temperfield CEO for a decade, focusing in bringing Digital Mastery in the Transform2digital journey of your company, both with traditional & new technologies. Practitioner with Mastery competences in: Virtualization, Cloud Computing, Security & Data Recovery, Software Defined Network & Software defined Data Center, Artificial Intelligence. Trainer for +2.500 trainees, +12.000 hours in 8 countries. Transform2digital Community builder & enhancer to empower CXOs in digital transformation.
Synopsis
SDN yourself to meet the dual network challenge! Become the Security Unicorn everybody wants! When it comes to security, everybody is looking for 'reliability + stability' AND 'to-be-delivered yesterday versatility', in the same time. "Make it solid as a rock and agile as the wind!" they say. "Impossible as an Unicorn", you might think. But don't give up your security strategy just because it feels too hard to find the right Unicorn. Trust us, we've met & raised them @Temperfield, they live in a new paradigm, the SDN (Software Defined Network) one. You can become the company's magic security creature that deliver fast, keeping in the same time reliability and centralized control. Now you can reach for solid & agile state in the same time. Provide yourself a unique set of APIs to create a single management console for physical and virtual devices. Get more granular security as virtualization has made network management more challenging, by managing a central point of control to distribute security and policy information consistently throughout the enterprise. Become the Unicorn-of-the-month in your company, doing all these security network miracles, while lowering operating & expenditure costs. Make the impossible Unicorn become possible with SDN!
15:00
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Business Internet Security. Global threats, local solutions
Mihnea Dumitru
Mihnea Dumitru
Convergent Marketing Manager, Orange Romania
SPEAKERS SESSIONS
Security
Business Internet Security. Global threats, local solutions
15:00 - 15:15
4 Octombrie
Bio
Dedicated to developing and bringing to market products that help companies focus on what is important for their growth: better engage with their customers, simplify team collaboration, keep their employees and information safe, make the most of the data they have.
Synopsis
Given the global threats, that are becoming more and more extensive and technological diverse, cybersecurity is emerging into a strategic priority for the Romanian companies. In order to cope with this challenges, the companies need integrated, innovative, up-to-date customized solutions, tailored for the local market and for the industry in which the company operates.
15:15
How vulnerable is your IT infrastructure in case of an cyber attack?
Madalin Dumitru
Madalin Dumitru
Founder & CEO
SPEAKERS SESSIONS
Security
How vulnerable is your IT infrastructure in case of an cyber attack?
15:15 - 15:45
4 Octombrie
Bio
Madalin is a Cyber Security Expert with over 16 years of experience in IT. He founded Cyber Smart Defence in 2011 as a need to all cyber security threats he was facing in his companies. Cyber Smart Defence is one of the fastest growing cyber security companies in Romania, also in the United States, Middle East and Europe and employing ethical hackers in order to identify and secure all the vulnerabilities.
Synopsis
When was the last time you tried to hack yourself? A live hacking session delivered by Cyber Smart Defence’s most experienced ethical hackers, in order to increase the awareness of the damage in case of an cyber attack. A real situation where a motivated hacker can hack and steal sensitive data from your company. Better safe than sorry..
15:45
Networking Break
16:00
Security for a Hyper-connected world
György R. Rácz - IBM
György R. Rácz
IBM Security Business Unit Executive CEE
SPEAKERS SESSIONS
Security
Security for a Hyper-connected world
10:30 - 10:45
4 Octombrie
Security
Security for a Hyper-connected world
16:00 - 16:15
4 Octombrie
Bio
Gyorgy Racz leads the creation and formation of newly founded Security business unit in IBM Central and Eastern Europe. Responsible for the integrated security business including sales, software, SaaS solutions. Having more than 20 years of experience in Information technology, prior to his current role, he managed IBM’s Software services in the region and led Information Management business line and later the software channel sales. Based in Prague HQ, worked in Vienna and Budapest offices before.
Synopsis
This session will be updated soon.
16:15
How Cegeka handles cyber attacks
Koen Vanhees - CEGEKA
Koen Vanhees
Security Operations Manager
SPEAKERS SESSIONS
Security
How Cegeka handles cyber attacks
16:15 - 16:45
4 Octombrie
Bio
Koen Vanhees holds a master in electronics, but soon in his career his passion moved to Linux, scripting and automation. Later on, he worked as a Unix consultant in an IAM project for one of Belgium’s biggest banks, and steadily his passion for security grew massively. He currently holds a number of certificates (OSCP, GWAPT, GCFE, GMON) and as a security engineer at Cegeka he became an expert in a wide range of fields: security monitoring digital forensics, incident management, penetration testing, vulnerability management. Nowadays he acts as the Security Operations Manager in Cegeka’s SOC, being responsible for the proper operation of the team in all its facets and to develop a long term technical security strategy for Cegeka and its customers.
Synopsis
Cegeka offers state of the art Security services which assists its customers to address, control and minimize the risks posed by today’s overwhelming cyber security risks. The Security Operations Center, which operates independently within the organization, aims to deliver innovative service towards its customers to improve the “detect” and “respond” capabilities. One of the primary fundaments is an equal focus on the three aspects in information security: people, process and technology.
16:45
The Cloud & I, CISO challenges in the world of cloud computing
Moshe Ferber
Moshe Ferber
Chairman, Cloud Security Alliance, Israel
SPEAKERS SESSIONS
Security
The Cloud & I, CISO challenges in the world of cloud computing
16:45 - 17:30
4 Octombrie
Bio
Moshe Ferber is a recognized industry expert, popular public speaker and a notable figures in the Israeli innovation community, with over 20 years’ experience at various positions. Currently Ferber focuses on cloud security as entrepreneur and lecturer and promotes responsible cloud adoption by developing the next generation of cloud security best practices for the industry.
Synopsis
Mobile computing took his place as the new frontend, and currently cloud computing is growing to become the new backend – creating various challenges for security professionals. But the nature of the security challenges vary between the different market sectors. While finance sector is coping with compliance challenges, hi-tech companies are struggling to earn customers trust and build scalable applications. In this presentation we will examine cloud security challenges according to the different market sectors. For each sector we review the current cloud adoption status and list cloud challenges based on the risk profile of the sector.
17:30
AS TRADITIONAL CYBERSECURITY PERIMETERS DISSOLVE, THE HUMAN POINT IS WHAT REMAINS
Nick Nicolescu - Forcepoint
Nick Nicolescu
Territory Manager SEE, Forcepoint
SPEAKERS SESSIONS
Security
AS TRADITIONAL CYBERSECURITY PERIMETERS DISSOLVE, THE HUMAN POINT IS WHAT REMAINS
17:30 - 18:00
4 Octombrie
Bio
Synopsis
The security industry has reached a tipping point. Over the past few years, record cybersecurity investments have been met with an onslaught of data breaches led by a dramatic rise in insider-related incidents. Needing to protect their organizations and unsatisfied with current security tools, cyber professionals have admitted their most exposed weakness: an industry-wide inability to understand how their employees interact with critical data and IP. The presentation contains the 2017 State of Cybersecurity report which includes an in-depth look into: How gaining visibility and the ability to understand the context behind user actions can prevent damaging breaches (intentional and unintentional), The grouping of insiders into three types — accidental, compromised and malicious, Factors that help provide the intent behind behavior, including security awareness, attention to detail, fatigue, job satisfaction and more
9:00
Visitors check-in
10:00
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Incentives in Information Security
Mustafa Al-Bassam
Mustafa Al-Bassam
Security advisor, Secure Trading and Cognosec
SPEAKERS SESSIONS
Security
Incentives in Information Security
10:00 - 10:45
5 Octombrie
Bio
Mustafa is an information security advisor at London-based Secure Trading and Cognosec, and a doctoral researcher at University College London, with a focus on cryptocurrency and distributed ledger technology. As a teenager, he co-founded LulzSec, a hacking group which made headlines for its hacks on Fortune 500 companies and governments.
He was included in the Forbes 30 under 30 in 2016 for his work on state-sponsored malware.
Synopsis
This talk will explore the human and economic motivations of information security. In order to understand why people and organisations might employ good or poor security practices, it is important to understand their motivations. Who is impacted when a breach happens, and who pays the cost, what’s the cost/benefit ratio for investing in security and how do customers react to products that have poor security?
10:45
Vulnerability: Man or Machine?
Zaharie-Lucian Lupșescu - METRO SYSTEMS
Zaharie-Lucian Lupșescu
Technical Security Consultant
SPEAKERS SESSIONS
Security
Vulnerability: Man or Machine?
10:45 - 11:30
5 Octombrie
Bio
Technical Security Consultant with experience in Research and different aspects of the Security industry. Holder of OSCP Certification and passionate about IoT devices and new technologies.
Synopsis
Live Hacking Session: Get control over a corporate device in a rather secure environment Protecting the corporate environment against malicious hackers is always a complex task. While reaching acceptable efficiency in bugs discovery and increased system security is achievable using well documented methods, other attacking vectors can still be left open. Employee training and security regulations are sometimes considered low priority.
Andreea Profeanu - METRO SYSTEMS
Andreea Profeanu
IT Security Engineer
SPEAKERS SESSIONS
Security
Vulnerability: Man or Machine?
10:45 - 11:30
5 Octombrie
Bio
IT Security Engineer with experience in the operations area.
As part of the METRO SYSTEMS security team I am protecting the business information stored on websites, servers and desktop computers.
Synopsis
Live Hacking Session: Get control over a corporate device in a rather secure environment Protecting the corporate environment against malicious hackers is always a complex task. While reaching acceptable efficiency in bugs discovery and increased system security is achievable using well documented methods, other attacking vectors can still be left open. Employee training and security regulations are sometimes considered low priority.
Florin Buga - METRO SYSTEMS
Florin Buga
Security Operation Engineer
SPEAKERS SESSIONS
Security
Vulnerability: Man or Machine?
10:45 - 11:30
5 Octombrie
Bio
I have been working for METRO SYSTEMS since 2014, starting a career in the IT security field one year later. Searching and finding vulnerabilities inside Metro Systems is one of my main goal.
Synopsis
Live Hacking Session: Get control over a corporate device in a rather secure environment Protecting the corporate environment against malicious hackers is always a complex task. While reaching acceptable efficiency in bugs discovery and increased system security is achievable using well documented methods, other attacking vectors can still be left open. Employee training and security regulations are sometimes considered low priority.
11:30
Networking Break
12:00
Building a Security & Privacy culture
Tarun Samtani
Tarun Samtani
CISO
SPEAKERS SESSIONS
Security
Building a Security & Privacy culture
12:00 - 12:45
5 Octombrie
Bio
Tarun Samtani,CISSP is the Group Cyber Security Advisor for Findel Plc, Express-Gifts (multi-channel retailer) and Findel Education. Tarun holds over 17+ years of experience across various sectors like Telecommunications, ISP’s, Financial Services, Gambling & Retail. Tarun has worked across UK, Europe, Asia & Middle East on different assignments.
He has a wealth of experience in Cyber Security and is passionate about securing business information landscape. During the course of his career Tarun has been involved in the strategy & planning, design, architecture and implementation of a significant number of information security programmes.
He has a passion for Cyber Security and enjoys sharing his experience. He also has a keen interest in helping out charities and non-profit board organisations fight cybercrime and is open to non-exec or board advisory positions. His specialisations include strategic board advisory, building roadmaps planning through delivery of security programmes including Security Culture, Data Security, GDPR and Data loss prevention, He regularly addresses global audience on these and other topics.
Synopsis
It is commonly said that staff are the weakest link to security but is it really? Or we have missed something? Computers process and transmit data and we have been patching them for last 20 odd years or longer but how about humans? This session will be all about how you turn your so called weakest link (the people) in to your strongest asset in the fight for cybercrime. Especially, with the new upcoming regulation GDPR it has become even more crucial.
12:45
Cyber in the Board
Gabriel Mihai Tanase
Gabriel Mihai Tanase
Director, Cyber & IT Advisory
SPEAKERS SESSIONS
Security
Cyber in the Board
12:45 - 13:15
5 Octombrie
Bio
Director at KPMG in Romania, Gabriel develops KPMG’s IT Advisory practice in Romania by focusing on key industries and services. One of the key services is Cyber Security, which include Penetration Testing, Vulnerability Assessments, Security Audits, Internet Banking Audits, Technical Security Assessments, Security Architecture and many others. Gabriel has a master degree in Information Security and obtained OPST (by ISECOM), CISA, CRISC and CGEIT certifications.
Synopsis
KPMG Cyber's research into cyber security reporting in the annual reports of 800 companies was completed across 28 countries. The study provides an overview below of the following topics: responsibility assumed at boardroom level for cyber security risks, differences between regions, a comparison of different industries and the cyber security topics that are discussed in the annual reports. Note that the study has been mild by not reviewing whether each company covered threats, risks, countermeasures and risk appetite. The results would have been worse. We have only considered boardroom responsibility for cyber risk if it is explicitly addressed in the annual report.
13:15
A technical perspective: The impact of GDPR on Big Data
Alex Bordei - Bigstep
Alex Bordei
Director of Engineering & Head of Product
SPEAKERS SESSIONS
Digital & E-commerce stage
Panel on Challenges for eCommerce & How To Address Them
16:15 - 17:45
4 Octombrie
Security
A technical perspective: The impact of GDPR on Big Data
13:15 - 13:45
5 Octombrie
Bio
Alex Bordei is a Developer turned Product Manager. He has been developing infrastructure products for over ten years. Before becoming Bigstep’s Director of Engineering, he was one of the core developers for Hostway Corporation’s provisioning platform. He then focused on defining and developing products for Hostway’s EMEA market and was one of the pioneers of virtualization in the company. After successfully launching two public clouds based on VMware software, he created the first prototype of the Bigstep platform, in 2011. He is engaged in mapping out even more useful perspectives on the big data paradigm in order to encourage exploration and innovation through big data.
Synopsis
Technical solutions to GDPR-generated problems are rarely discussed nowadays, even though the ethical and legal aspects abound. Starting May 2018, due to the GDPR, Citizens will have the right to question and fight decisions that have been made on a purely algorithmic basis. How do we actually explain a decision taken by an automated process based on a neural network based model? There is a €20m fine if a customer can be re-identified from anonymized or pseudonymized data. How do you protect against re-identification? The presentation will discuss potential technical solutions to the issues raised by the new pan-European regulation.
13:45
eBay: Global Data Protection Regulation
Ben Westwood
Ben Westwood
Senior Privacy Manager & UK Data Protection Officer
SPEAKERS SESSIONS
Security
eBay: Global Data Protection Regulation
13:45 - 14:15
5 Octombrie
Bio
Ben is a privacy specialist who joined eBay in May 2017. He is responsible for all UK based data protection and information privacy matters within the eBay group of companies.
Ben has 10 years of experience managing regulatory compliance within the UK financial services sector. The past 5 years has been spent specialising in data protection and information security, with time spent at Legal & General, Vitality UK and Domestic & General.
Synopsis
A case study of how eBay is approaching GDPR, with a deep dive into three separate work streams.
14:15
Lunch Break
15:00
Web Application Security
Colin Domoney
Colin Domoney
Consultant Solution Architect, EMEA
SPEAKERS SESSIONS
Security
Web Application Security
15:00 - 15:30
5 Octombrie
Bio
Colin Domoney is a Consultant Solution Architect at Veracode. In this role, Colin
is responsible for ensuring customer success in the deployment of Veracode. He
draws on his own vast personal experience and enables customers to build and
scale their own programmes. Colin is at the forefront of Veracode’s product and
innovation strategy, particularly in helping ensure the challenges of DevOps are
met. Colin’s enthusiasm for the topic of AppSec and DevSecOps leads him to
speak in many public forums, podcasts and often in one of Veracode’s many
webinars.
Prior to joining Veracode, Colin was originally an embedded systems developer
working on secure communications systems in South Africa. Colin has over 20
years of development and security expertise in the telecommunications,
consumer, medical, and financial service industries.
Synopsis
Web applications are entirely ubiquitous in the modern digital economy – there is not a business that doesn’t have a custom website and associated e-commerce web application. However the web application remains the most common attack vector used by cyber criminals attacking an organisation. The instances of exploits against the web application layer is on the increase, and as the recent massive breach at Equifax in the USA demonstrates the potential for damage is immense. The web applicationis truly the ‘keys to the kingdom’. In this talk I will discuss trends that we at Veracode are seeing globally in terms of attacks against web applications, and trends in the development technologies used to build web applications. I will cover the ways in which businesses can ensure that they protect their web applications from attack; covering aspects such as securing your Software Supply Chain, providing your developers with adequate training and incentives to code securely, and using best practices in secure coding. Finally I will cover how security vendors can adopt their technologies to ensure they are adopted into modern DevOps practices (ensuring we do achieve DevSecOps) and drive secure development as far left in the SDLC as possible.
15:30
The Next Revolution in Security Standardization: Beyond the Crisis of Cyberwar, Mass Surveillance, and DRM
Harry Halpin
Harry Halpin
Inria (Ex-W3C), Project co-ordinator of NEXTLEAP
SPEAKERS SESSIONS
Security
The Next Revolution in Security Standardization: Beyond the Crisis of Cyberwar, Mass Surveillance, and DRM
15:30 - 16:00
5 Octombrie
Bio
Dr. Harry Halpin at Inria is the project co-ordinator of the NEXTLEAP (https://nextleap.eu) project to create decentralized secure messaging protocols and mix-networking systems resistant to traffic analysis even from a global passive adversary. Before joining Inria in 2016, he was a member of the W3C (World Wide Web Consortium) Team as part of CSAIL at MIT, where he led security standardization on the Web since 2012. He founded and led the Web Cryptography Working Group, which produced the widely-implemented Web Crypto API that works across all major browsers. He also started the Web Authentication Working Group to replace passwords with cryptographic authentication in co-ordination with the FIDO Alliance. He resigned in protest from the W3C after the W3C began standardization of DRM in the form of Encrypted Media Extensions, due to W3C’s lack of desire to defend security researchers against laws that restrict research on DRM.
Synopsis
For years, security standardization has been a relatively isolated and little-known real of internet governance, ran by informal standards bodies such as the IETF and W3C, often with very little insight and with cryptographic standardization generally falling to national-level standardizations competitions such as those ran by NIST. However, after the Snowden revelations of pervasive in 2013, the standards bodies began taking cryptography seriously. From the backdoor in NIST's DUAL_EC_DRBG to numerous flaws in IETF's TLS to the standardization of DRM at W3C, security standards seem to be broken and the process of creating them lacks transparency, adequate engagement with independent cryptographic researchers, and democratic oversight. As these standards effect billions of people, security and privacy flaws in standards now are dangerous vectors in cyberwar with very political controversies, yet what is to be done? At Inria, we've developed techniques of formal verification that can systematically discover security flaws in security standards, and our feedback has been incorporated into new standards like TLS 1.3 and Signal, and now blockchains. These techniques can not only model protocols, but also compile to real-running code in C and Javascript. We'll describe how formal verification by independent security researchers can correct corruption and flaws in current standardization processes, and how genuine transparency and democracy enabled by open review can establish trust back in the Internet.
16:00
Networking Break
16:15
Detect and response technology – dawn of a new cyber security era
Michael Dahl - Infodesign Group
Michael Dahl
Region Head F-Secure Nordics and Regional Sales
SPEAKERS SESSIONS
Security
Detect and response technology – dawn of a new cyber security era
16:15 - 16:45
5 Octombrie
Bio
Internationally experienced sales leader with more than 10 years of service time with F-Secure in many various market including 2 years stint in China.
Synopsis
It’s amazing to reflect on the fact that F-Secure has been excelling in delivering stellar cyber security end point protection in the global market place for more than 30 years. Time to move on? Having this immense experience in behavioral automation technology, combining complex algorithms with expertise brainpower, sets the stage for the exciting transition from traditional end point protection to advanced threat detect and response technology. Tune in for F-Secures view on where cyber security is moving towards.
16:45
BrickerBot: Internet Chemotherapy
Pascal Geenens
Pascal Geenens
EMEA Security Evangelist
SPEAKERS SESSIONS
Security
BrickerBot: Internet Chemotherapy
16:45 - 17:30
5 Octombrie
Bio
As the EMEA Cyber Security Evangelist for Radware, Pascal helps execute the company’s thought leadership on today’s security threat landscape. Pascal brings over two decades of experience in many aspects of Information Technology and holds a degree in Civil Engineering from the Free University of Brussels. As part of the Radware Security Research team Pascal develops and maintains the IoT honeypots and actively researches IoT malware. Pascal discovered and reported on BrickerBot, did extensive research on Hajime and follows closely new developments of threats in the IoT space and the applications of AI in cyber security and hacking. Prior to Radware, Pascal was a consulting engineer for Juniper working with the largest EMEA cloud and service providers on their SDN/NFV and data center automation strategies. As an independent consultant, Pascal got skilled in several programming languages and designed industrial sensor networks, automated and developed PLC systems, and lead security infrastructure and software auditing projects. At the start of his career, he was a support engineer for IBM’s Parallel System Support Program on AIX and a regular teacher and presenter at global IBM conferences on the topics of AIX kernel development and Perl scripting.
Synopsis
BrickerBot is the first fully autonomous Permanent Denial of Service (PDOS) botnet. Its mission: cleanse the internet from IoT botnets and purge it from any devices that might provide a platform for them. The author, which goes by the name of 'Janit0r' and likes to refer to himself as ‘The Doctor’, considers his project a form of "Internet Chemotherapy". While most botnets such as Mirai and Hajime are fighting a tireless war to conquer their share of IoT resources, BrickerBot uses only a handful of compromised IoT devices to create an autonomous sensor network that autonomously attacks infected devices. BrickerBot can be considered a vigilante, much like Hajime, but with far less devices held hostage and much more disastrous side effects and collateral damage. BrickerBot was responsible for taking down a US ISP earlier this year and more recently attributed the loss of internet connectivity in over 60,000 modems and routers in India. As IoT botnets are battling it out, what does it mean for your IoT devices? Do you actually care if your IP camera or router is enslaved and taking part in an army of bots which benefits its herders millions of USD by selling DDoS-as-a-Service packages? Maybe not... or at least not until your camera gets a visit from BrickerBot and renders it into a useless, shiny paperweight. Join to learn about the most common exploits and vulnerabilities in use by current IoT bots, the details on BrickerBot and how it senses and bricks compromised IoT devices.Key Industry Players
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