First Artist Officially Recognized as a Cyborg
Neil Harbisson is a Catalan-raised, British-born contemporary artist and cyborg activist best known for having an antenna implanted in his skull and for being officially recognized as a cyborg by a government. The antenna allows him to perceive visible and invisible colours such as infrareds and ultraviolets via sound waves. The antenna’s internet connection allows him to receive colors from space as well as images, videos, music or phone calls directly into his head via external devices such as mobile phones or satellites. Harbisson identifies himself as a cyborg, he feels both his mind and body are united to cybernetics. He doesn’t feel he is using or wearing technology, instead he feels he is technology. His artworks investigate the relationship between colour and sound, experiment the boundaries of human perception and explore the use of artistic expression via sensory extensions. In 2010 he co-founded the Cyborg Foundation with Moon Ribas, an international organization that aims to help humans become cyborgs, defend cyborg rights and promote cyborgism as a social and artistic movement.
SynopsisNeil Harbisson is the co-founder of the Cyborg Foundation, an organization that promotes the use of cybernetics as a body part to extend human senses and perception. Harbisson has an antenna implanted in his skull that allows him to perceive colours that are outside human vision such as infrareds and ultraviolets. This talk will explore how taking an active part in our own biological evolution is no longer a theory, but an option. Becoming technology, instead of using or wearing technology, opens up the possibility of having additional organs and senses beyond the ones confined to our species. By merging ourselves with technology we can become the designers of our own body and perception; and we can increase our survival possibilities in earth and in outer space. Are we witnessing the renaissance of our species?
Head of Strategy and Future Media at the European Broadcasting Union until November 2014, she earned a Ph.D (summa cum laude) in 2015, focusing on Ethics and Emerging Technologies. Member of the International Academy of Television Arts and Sciences, she’s a BAFTA guru and a Senior Advisor at Singularity University. International speaker and event moderator, she has curated five editions of TEDxTransmedia and nine European Broadcasting Union Summits. On September 2017 she will curate and host the first edition of TEDxCarouge. Currently, she’s investigating robotics and affective science, teaches “Emerging Media” at Webster University Geneva and is visiting professor, at Jinan University, in Guangzhou, China, teaching Virtual reality storytelling and VR journalism.
SynopsisScience fiction is becoming science fact as exponential growth in technology happens all around us. Ethics, however, has a hard time keeping pace. While new moral guidelines are defined for existing anomalies, technology surges ahead, giving rise to newer ethical debates—making it increasingly difficult to keep up with the paradigm shift of our own innovations. Can philosophical thought experiments help us rebooting ethics? Should we establish a new, dynamic Agora –for engaging in discussion on the consequences of emerging technologies? How can technology help us to build a space where ethics and technology go along for a symbiotic ride?
Author: The 12 Powers of a Marketing Leader
Thomas Barta is the world’s premier marketing leadership expert.
Thomas is a former partner of McKinsey. He has consulted and marketed for over 20 years, in 14 industries, in 45 countries. Thomas’s path-breaking research includes the world’s largest ever study, with over 68,000 assessments – on what makes for an impactful Customer Leader. You might have heard of his new book The 12 Powers of a Marketing Leader (with Patrick Barwise)—highly praised by Marshall Goldsmith, Seth Godin, Sir Martin Sorrell, and many business leaders from around the world (marketingleader.org)
Thomas challenges Fortune 500 leaders to tackle market disruption and growth in a completely new way: by building Customer Leaders—people, who love customers, mobilize peers, build tribes, and inspire change. Customer Leaders ask for forgiveness—not for permission.
SynopsisWhat makes for a great marketing leader? Thomas Barta provides a fresh perspective based on his book The 12 Powers of a Marketing Leader—from the largest ever research on Customer Leadership. Thomas challenges marketers to embrace market disruption and growth in a completely new way: by being Customer Leaders—people, who love customers, mobilize peers, build tribes, and inspire change. Customer Leaders ask for forgiveness—not for permission. The aim? More growth, more influence, and, quite simply, more fun!
Rowan is a Developer Advocate at Google, which means he works with partners to build real-world applications to prove and shape new technology. Aside from the obligatory exposure to BASIC as a child, the web has always been his natural home for coding. From early Perl-based guestbooks, through Python CMS integrations, onto PHP in more places than seems healthy, he’s seen how a high performing web app is critical to success in any business.
SynopsisThe web platform is important. It's an open, interoperable platform for developers to build experiences that can be accessed by a large potential audience with no friction. But the shift to mobile hasn't been easy. Members of the broader web browser community, have been hard at work transitioning the web platform to work well on mobile devices and the mobile web is open for business. This talk will provide an overview of the changes to the web platform, including Accelerated Mobile Pages and Progressive Web Apps, and what it means for you.
Phil Pallen builds brands for TV personalities, experts and businesses. You’ve seen his clients making deals on Shark Tank, advising country leaders, winning a Nobel Peace Prize, and changing lives with an incredible business idea. Based in LA, Phil is often featured by media outlets like CNN, Entertainment Tonight, Access Hollywood, and The Daily Mail, and speaks at conferences around the globe.
SynopsisYou have complete control over the first impression you give. Make sure it’s a good one. Tell your story on your terms through an online brand that recreates the in-person experience. Based on years of working with people and projects around the world in almost every industry, this talk breaks down branding and promoting yourself online into actionable tips that will help you bring your best brand to life. After participating in this session, you’ll learn how to: Position - Turn a passion into a money-making machine, whether it's building relationships, selling your company's services, or landing a new job Build - Use compelling visuals to stand out from the crowd without being a formally trained designer Promote - Get in front of your ideal audience with creative content to achieve your goals
Global Head of Media
A seasoned media & marketing communications professional with close to 25 years of experience, Sital has worked with in both the agency and client world. As global head of media for Philips based in Amsterdam, he passionately drives engagement with the increasingly digital consumer using a variety of ad-tech opportunities to drive efficiency & effectiveness of media investments – however always with a customer and consumer first approach.
In recent times, he has been part of the programmatic buying committee set up by the World Federation of Advertisers as well is representing the advertisers point of view on the Pan- European Viewable Impressions Steering group. An active member of the global media industry, he is invited to several juries and speaks on a variety of key issues – helping shape opinion and drive change.
SynopsisThis session will be updated soon
International Trend Expert & Creative Concept Designer
Cécile Cremer, a “wild at heart”, world-wandering Trend Expert and Creative concept Designer graduated at the Academy for Creative Industries. She was one of the first five graduates in Europe with a recognized bachelor in international trend research and innovation concept design. After her graduation she grounded trend and innovation agency, Wandering the Future as the overarching umbrella for her activities as an international trend researcher and innovative concept designer. Cécile is a little obsessed with the Future and she aspire to be the voice of the ever-changing needs of the intercultural consumer by being a creative innovator supporting brands, meeting these future demands. Cécile her speciality is not to inspire people regarding the future, but to make them understand the underlying needs and the value shifts that drive change and hand them the tools to translate these findings into actions. Therewith she has a very unique approach to trend research.
SynopsisWe might still think the future is something that just happens to us, and therefore we are only aware of the present. We should lose that attitude of unawareness and start realizing the future is in our hands. Future of a Digitizing world zooms in on a variety of consumer trends that have the biggest impact on our digitizing world. Which values, needs and wants are being expressed by tomorrows trends and what does that mean for our collective tomorrow. In this talk you'll get an answer to that, visualized by a number of cases conducted by Wandering the Future, so you'll be ready for tomorrow's changes.
Director of Business Development
Avichai Bakst is part of one of Google’s most recent acquisitions, WAZE, the world’s largest community-based traffic and navigation app. He joined the Waze Ads team 5 years ago, and has been managing most markets in EU ever since.
He oversees their ads’ platform activity, offering the best of Location Based Marketing and leads the agency relationship side; forming and maintaining business relationships with key agency partners. Prior to joining Waze, Avichai has many years of experience in the mobile advertising industry and Ad Tech.
SynopsisLocation Based Marketing is a powerful, rising and fascinating phenomena in the Digital landscape. Throughout the last decades, we've seen all sorts of ads, from pure Display to Video Ads, to Interstitial ones, etc. However, an ad with a pure and simple context - based on the location of the user is the ultimate. Studies have proven that purchase intent dramatically grows when the ad is served from a native platform VS a random ad network. Waze Ads' Platform combines between the data of the drivers' exact location and the physical given Brick and Mortar. This match has a massive impact on the users experience, as they perceive these ads as a service they are being provided of. We know our drivers and want to show them ads that have essence for them - on their daily commute.
Milan S. Lakhani
Senior Client Principal
With over 19 years in industry, Milan has built a passion for business-led innovation, and as the senior client principal within the Business Innovation Centre, Europe, he is responsible for the management and delivery of a joint client innovation agenda.Milan’s areas of expertise are setting up innovation programmes in a corporate environment, understanding cultural paradigms and creating a framework to provide a structure & governance for on-going innovation. He is also a recognised mentor on the Konica Minolta intrapreneurship programme and supports the building of a Leading Edge Partners community inviting start-ups for collaboration on growth platforms. Prior to joining Konica Minolta, Milan spent 16 years with Electronic Data Systems (EDS) / Hewlett Packard (HP), of which the last 7 years were within the office of the CEO, setting up one of the largest global enterprise innovation programmes in the IT Services industry. Milan lives in London, holds a BSc (Hons) in Mathematics and Information Technology, and, as an Associate of the Centre for Technology, Innovation & Engagement at Leeds Business School, enjoys teaching innovation & strategy to MBA students. In his spare time, Milan enjoys developing his creative skills as an amateur photographer.
SynopsisA case study and insight into how a traditional Japanese business is diversifying its portfolio through business and technology innovation, bridging the journey of physical to digital transformation.
Region Head F-Secure Nordics and Regional Sales
Internationally experienced sales leader with more than 10 years of service time with F-Secure in many various market including 2 years stint in China.
SynopsisIt’s amazing to reflect on the fact that F-Secure has been excelling in delivering stellar cyber security end point protection in the global market place for more than 30 years. Time to move on? Having this immense experience in behavioral automation technology, combining complex algorithms with expertise brainpower, sets the stage for the exciting transition from traditional end point protection to advanced threat detect and response technology. Tune in for F-Secures view on where cyber security is moving towards.
Networked Society Evangelist
Erik Kruse holds the title of Networked Society Evangelist at Ericsson. He is an expert in consumer demands, industry and societal dynamics, and forecasting ICT evolutionary trends. He spends his time working with Ericsson’s future opportunities, business models, Impact of Internet of things, future digital consumer behavior, transformation of networked industries, and future societal needs. Prior to joining Ericsson, he worked as a Manager of Future Consumer Research at Electrolux.
SynopsisWe are currently taking part in a technological revolution where Information and Communication Technology services increasingly becoming mission critical for most activities in society and business as well as in private life. So far the digital development has mainly changed consumer behaviour now we are entering the next vawe of digital mainly impacting business and society which will have profound impact on business, industrial structures and society as a whole In the Networked Society the majority of the world population will live within a culture defined by increased openness, sharing, peering and global self-organization. This will fundamentally change the way we orchestrate capabilities in society to innovate, collaborate, to create goods and services, to govern, and to sustain. Once this social change begins, it cannot be reversed. How will this affect you?
Senior Privacy Manager & UK Data Protection Officer
Ben is a privacy specialist who joined eBay in May 2017. He is responsible for all UK based data protection and information privacy matters within the eBay group of companies.
Ben has 10 years of experience managing regulatory compliance within the UK financial services sector. The past 5 years has been spent specialising in data protection and information security, with time spent at Legal & General, Vitality UK and Domestic & General.
SynopsisA case study of how eBay is approaching GDPR, with a deep dive into three separate work streams.
Ghislaine Boddington is Creative Director of body>data>space, Plexal and Women Shift Digital, a researcher, curator and director specialising in body responsive technologies and immersive experiences. She is recognised worldwide as a pioneer having strongly advocated the use of the entire body as a digital interaction canvas for over 25 years. She creates unique convergences of the virtual/physical body through telepresence, motion capture, robotics, wearables, sense/gesture tech and virtual worlds. She keynotes worldwide on her research “The Internet of Bodies”, is a Reader in Digital Immersion at CPDA, University of Greenwich and consults into the creative industries sector. You can catch her co-presenting bi-weekly for BBC Click, the BBC World Service Radio flagship technology programme.
Synopsis“ Today’s world of connectivity between humans and objects of all kinds - virtual and physical - is extending rapidly, as the experimental and pioneering work of pre millennium artists and creative moves into mainstream debate, development and usage. In the next 10 years the Internet of Things aims to link the “stuff” around us to the “stuff” around us, everything we need will work with and for us. Additionally we start to see the evolving linkage of our bodies directly to machine and virtual “others”, in particular opening up real-time looping of all our senses to each other but also to the robots and avatars we create or choose to relate to. I call this the Internet of Bodies - physical and virtual, human and machine. “ Ghislaine will overview digital immersion today and the future of virtual /physical identities. As sense enhancing and body connectivity technologies converge across the next decade, the evolution of the body in the digital age points towards multiple transfers from physical to virtual and back again, blended experiences and immersions beyond today's perceptions. This has the potential to open out whole new sensory imperatives as we reconcile our lives and our identities within multi-universes, blending and crossing the divide between illusion and reality.
Executive Creative Director
Sergio is currently the executive creative director at Conversion in Milan, an art director, a copywriter, a scriptwriter, a TV and radio show writer, an advertising teacher and a member of the Art Directors Club Italy, as well. He started his career doing proper advertising, then he fell in love with new and alternative media—and found out that fun is mixing it all together. He worked for small, medium and big agencies on small, medium and big accounts. He has been a juror for several local and international awards like Cannes Lions, New York Festivals, Epica, Art Directors Club Italy, Mobius, White Square, Red Apple, Chipshop Award and many more.
SynopsisDuring the conference, that will be educational but even funny, I will answer to the following questions:
- What is humor?
- Does humor work in advertising?
- Which is the structure of the jokes?
- How many types of humor exist?
- What kind of humor works in Romania?
Alparslan works for Hazelcast as a Solutions Architect. He is a passionate Java developer, and loves to think in distributed and object-oriented way. Prior to joining Hazelcast, Alparslan worked in several Java projects including a web search engine and enterprise financial anti-fraud solutions. He also contributes to open-source projects like Apache Nutch and currently a PMC member in Apache Gora. Alparslan holds a MS degree in Software Engineering of Distributed Systems from Kungliga tekniska hogskolan in Stockholm, Sweden.
SynopsisJava 8 gave us a new language abstraction, the stream, which is good but not good enough. We have some nice abstractions that enable us to code succinctly, and the JVM can exploit multi-processor machines for internal parallelisation. But fundamentally, the implementation is not distributed, we can’t pass data from JVM to JVM cleanly for external parallelisation. In this talk we’ll look at Jet, a new open-source offering from Hazelcast, that solves this very problem. The core construct is a DAG – directed acyclic graph – that runs across multiple machines and allows you to plumb together a pipeline of data from place to place, so a thread in one JVM can emit Java objects that a thread in another JVM takes as an input stream. All this happens in-memory, so it’s super fast and you can scale across as many JVMs as you need to boost the parallelisation. For the developer, familiar constructs such as maps and filters are available so it’s easy to get going, and there’s a library of connections being developed so you can plug in existing data sources and data sinks with minimal effort.
Dr. Bradley Vines
Director Neuroscience Europe
Dr. Bradley Vines is Director of Neuroscience Europe with Nielsen Consumer Neuroscience. He holds an MBA from the University of Oxford, a PhD in Experimental Psychology from McGill University, and has conducted postdoctoral research at Harvard Medical School. Dr. Vines now leads science engagement with global brands for research originating in Europe, India, and China. His work involves running neuroscience studies to address marketing challenges including optimizing advertising campaigns, choosing the right music for video ads, package design, shelf layout, concept development, and product experience.