During these tracks, sessions will focus on developing the Digital Entrepreneur Mindset and improving Customer Experience through Storytelling, Influencer Marketing, Chatbots, Video strategy and many more.
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See the stageThe Digital & E-commerce agenda is committed to bringing the digital and e-commerce trends in 2018, covering what’s hot in terms of Digital Marketing Tools, Online Businesses, Mobilfication.
Here's what we'll be exploring on the Digital & E-Commerce Stage
During these tracks, sessions will focus on developing the Digital Entrepreneur Mindset and improving Customer Experience through Storytelling, Influencer Marketing, Chatbots, Video strategy and many more.
The E-Commerce tracks will blend the physical and the digital, using content and AI to drive e-commerce, IoT and Streamlining Shopping, Payment methods, Automation and Chatbots for Online Ordering and Personalization.
Get knowledge from the brightest digital minds.
Co-founder
Hey, Be Well!
Andra is a strong believer that technology is meant to make people’s life healthier and happier. By Co-founding Hey, Be Well! she is dedicating her time and resources to building a product that can leverage tech for the benefit of millions of people that want to accomplish their wellbeing goals, but lack professional support and know-how.
There is, currently, a gap between the potential that technology has to improve our health and happiness and the actual manifestation of the potential. I believe the future of our wellbeing will be led by technology, but not as we are using right now. We have all the tools, we just need a different approach.
Health apps have a lot to learn from social media, shopping apps and games. The secret lies more in behavior psychology and game theory than in applying the right science or accurate tracking. We’re designing health apps from the premise that users don’t need to be persuaded or charmed, because they are inherently driven by their need to be healthy. In fact, the opposite is true more than not. Most of us will only invest in our health when we are not feeling well, and forget all about it as soon as we get better. So how can technology help us overcome our comfortable nature?
Mobile Specialist, Central Europe
Lars Bognar is a Mobile Specialist at Google and consults customers and partners in Central Europe on their mobile asset strategy, their mobile performance in terms of sitespeed and UX, and on the integration of web and apps in their businesses.
For the past 6 years he has been working across different sales and product specialist roles in various Google offices with a focus on App Developers and Media & Entertainment customers. In his last position, Lars managed the rollout and tool integration of ad solutions like Universal App Campaigns in Mountain View.
In 2015, mobile searches have surpassed desktop searches for the first time. Today, the majority of online businesses get most of their traffic from mobile devices. But they struggle as they are trying to catch up with their growingly impatient mobile consumers. With a fast changing technological environment and a growing number of solutions, fixing crucial elements in the user experience seemed never easier, but yet difficult to prioritize.
In this session, we will equip website owners and marketers with the latest best practices in mobile performance, mobile speed and mobile UX. We will also look at fast, engaging web experiences and technologies like Accelerated Mobile Pages (AMP), Progressive Web Apps (PWA) and web APIs that solve currently broken elements in the user flow.
Takeaways:
o Improving your mobile web performance in terms of speed and UX means growing your online business:
o Mobile UX matters: 79% of shoppers who have trouble with a mobile site don’t return
o Mobile speed matters: 53% of mobile users leave a website if loading takes longer than 3 seconds
o Pull a Lighthouse report in order to understand the pockets of opportunity for your website and prioritize where to start
o Take advantage of disruptive web technologies like AMP, PWA and webAPI’s
Founder & CEO
Retargeting.Biz
Rares Banescu is the CEO and Founder of Retargeting.Biz with an experience of over 10 years in Online Marketing. He launched Retargeting.Biz in 2013, a software that helps online stores automatically communicate with each client. The tool learns from the actions of the visitors and then sends them personalized messages according to their journey, giving them the proper motivation to complete a purchase. Retargeting.Biz has now over 3000 happy clients from 5 continents in more than 30 countries and it generated over 25 million euros.
The concept of automated marketing/retargeting for e-commerce is not new, it’s something that lot of marketers are trying to use in an attempt to steer their customers towards buying more. Let’s take some time to discuss the current needs, the technologies available and future trends of the eCommerce market, with an emphasis on Remarketing and the I in AI for eCommerce.
Business Developer
Shutterstock
Augustin Ladar is the Shutterstock Partner Romania, Bulgaria and Moldova, with expertise in both editorial and commercial content. His role is to provide the Business to Business interface between Shutterstock and its local clients, as well as to offer advice and counseling on Copyright and licensing issues. Working in collaboration with the largest content platform in the world brought Augustin valuable insights & knowledge in regard to Copyright laws, most common risks about incorrect licensing and how to protect clients against any possible litigation. On a local level, he has been working for 2 years with a variety of clients from publishing houses to advertising agencies, which helped him acquire experience in multiple industries relying on content creation.
Nothing in this world is for free!
The general assumption is that Internet content is either free or very cheap, not to mention highly convenient. However the strong allure of “free content” puts many companies and agencies at a high risk of litigation.
In the advent of tightening Copyright Laws and the appearance of powerful digital tools that help creators protect their intellectual property, Copyright infringements have become an increasingly common occurrence.
In this presentation we will debunk the myths and tackle the realities of Copyright, Copyright Infringement and Fair Use in an increasingly dynamic and digitalised world. We will set up a basis for working with digital content safely in order avoid costly Copyright Lawsuits and PR nightmares.
Co-founder & CEO
DWF
Online since Google was only 3 years old and Wikipedia was still a hundred pages website (2001), Mihai provided SEO services to local and international companies focusing on business goals such as attracting significant and relevant traffic or SEO visibility in the industry where the potential customer is active. In 2013 he becomes co-founder of DWF.ro – the first SEO agency in Romania that draws attention to important ranking factors which were previously ignored.
In this talk, we will transparently expose DWF’s methodology of creating successful SEO strategies with guaranteed long term results. Perfected with the input from hundreds of SEO campaigns and tens of thousands of data points, DWF’s approach to SEO is also a result of our team’s genuine endeavour to really understand Google’s Algorithms and to increase the visibility of our clients in the search results page. We will be presenting step-by-step and truly actionable guidelines. This content will be made public in IMWorld for the first time.
CIPP/E, Associate
bpv Grigorescu Ștefănică
Radu is a lawyer and member of the Technology, Media and Telecom practice of bpv Grigorescu Stefanica, where he is part of the advisory team, focusing primarily on advising clients on corporate, commercial and regulatory matters in the field of IT and technology, data protection and advertising.
His recent work includes advising a global giant in internet and technology on commercial and regulatory aspects in the fields of IT and technology, advertising, consumer protection and data protection. He advises extensively on licensing and terms of use for SaaS or PaaS providers, as well as on distribution of digital products. He also advised and assisted various clients from diverse sectors, including IT, medical services and digital marketing, on their compliance journey with the provisions of the GDPR.
In 2017, Radu has obtained the international official accreditation CIPP/ E (Certified Information Privacy Professional/ Europe) granted by IAPP (International Association of Privacy Professionals), the world’s preeminent credential in the business of privacy.
In the past, cookies have never had a place within the “personal data ecosystem”, yet nowadays they have become indispensable for any marketing campaign. Given their technical nature and the theoretical impossibility to identify the natural persons behind such cookies, their legal nature remained unclear. Now, GDPR has clearly classified cookies as personal data, but with the adoption of the ePrivacy Regulation – expected to have potentially greater impact than GDPR – still pending, it is yet uncertain to many actors in the digital marketing industry how such atypical categories of personal data should be treated.
We will shed light on the concept and the legal nature of cookies from a data protection perspective, by analyzing the main challenges which advertisers are faced with when it comes to GDPR/ePrivacy compliance, as well as how such obstacles could be overcome.
Associate
bpv Grigorescu Ștefănică
Roxana is a lawyer and member of the Technology, Media and Telecom practice of bpv Grigorescu Stefanica, being part of the advisory team that focuses primarily on technology, media, telecom and data protection matters. She advises national and multinational companies on matters relating to IT and technology sectors, data protection, media and advertising.
Particularly she has participated in due diligence processes, general advisory work related to a wide range of business matters and in complex projects regarding data protection issues. Roxana has significant experience in the telecom sector from advising a global electronic communications operator in its day-to-day business.
In the past, cookies have never had a place within the “personal data ecosystem”, yet nowadays they have become indispensable for any marketing campaign. Given their technical nature and the theoretical impossibility to identify the natural persons behind such cookies, their legal nature remained unclear. Now, GDPR has clearly classified cookies as personal data, but with the adoption of the ePrivacy Regulation – expected to have potentially greater impact than GDPR – still pending, it is yet uncertain to many actors in the digital marketing industry how such atypical categories of personal data should be treated.
We will shed light on the concept and the legal nature of cookies from a data protection perspective, by analyzing the main challenges which advertisers are faced with when it comes to GDPR/ePrivacy compliance, as well as how such obstacles could be overcome.
CIPP/E Associate
bpv Grigorescu Ștefănică
Ruxandra is a lawyer and member of the Technology, Media and Telecom practice of bpv Grigorescu Stefanica, advising mainly on matters concerning the IT and technology sectors, data protection, as well as media and advertising. Ruxandra is passionate about software development and holds a java software developer certification, offering her a better overview and understanding of the workings of many digital solutions that she advises on.
Her recent work involves advising several global companies on IT, advertising, consumer protection and data protection matters, with a focus on Right-to-Be-Forgotten cases. She also conducted data protection audits and assisted several clients in their GDPR compliance processes.
Recently, she earned the international accreditation CIPP / E (Certified Information Privacy Professional / Europe) granted by IAPP (International Association of Privacy Professionals), the world’s preeminent credential in the business of privacy.
The great digital advancement we are experiencing led to the emergence of a considerable number of new types of digital goods and services on the digital market, which may vary significantly from specific downloadable content (such as apps, music and books) to cloud services and applications (e.g. SaaS platforms). Given the novelty and complexity of such new digital products, it is not always easy to distinguish between “digital goods” and “services”. The stakes of such distinction reside in the right to withdrawal, specifically whether consumers may change their minds with such a purchase and get a full refund.
We will address the consequences that such classification will have on businesses and how a balance can be struck between the rights of professionals and the rights of consumers in relation to the sale of digital goods and services.
Associate
bpv Grigorescu Ștefănică
Carmen is a lawyer and member of the Technology, Media and Telecom practice of bpv Grigorescu Stefanica, advising mainly on commercial and regulatory aspect of the technology, media and advertising sectors. Prior to joining bpv Grigorescu Stefanica she worked as a legal counsel for one of the largest global industrial and technology groups in Romania, gaining valuable industry insights into the IT&C sector.
Her recent work involves advising a global giant in internet and technology on commercial and regulatory aspects of various technology products, on advertising and data protection. She also advises companies in various industries on complying with the GDPR and other privacy regulations and conducts audit projects regarding their status of compliance.
The great digital advancement we are experiencing led to the emergence of a considerable number of new types of digital goods and services on the digital market, which may vary significantly from specific downloadable content (such as apps, music and books) to cloud services and applications (e.g. SaaS platforms). Given the novelty and complexity of such new digital products, it is not always easy to distinguish between “digital goods” and “services”. The stakes of such distinction reside in the right to withdrawal, specifically whether consumers may change their minds with such a purchase and get a full refund.
We will address the consequences that such classification will have on businesses and how a balance can be struck between the rights of professionals and the rights of consumers in relation to the sale of digital goods and services.
Sales VTEX EMEA Market
VTEX
Rafael has been working in the e-commerce industry for the last 12 years. During this year, Rafael was responsible for more than 300 enterprise projects in several countries. Nowadays he Sales VP for the EMEA Market.
In less than ten years companies like Nokia and Toys“R”Us went from big companies to nothing. Why do solid companies bankrupt? What do you need to change in our company to, maybe, survive for the next 10 years?
CEO
Consilo
The founder and CEO of the company is Mihai Alexandru Dăncilă, with more than 10 years experience in sales management and sales manager coaching, and over 10 years of experience in the telecommunications industry at Orange Romania, where he started with an entry-level job and later had several projects local and national level coordinated.
Mihai excelled in the national project based on the results achieved by coaching the sales teams, where he was responsible for implementing a new service of the company in over 90 sales teams with more than 600 employees.
In 2015, he built the Furnicuele brand (the ants), a cleaning company. After selling this brand to an investment fund just 8 months after its launch, he focused his attention on the development of the Consilo HR brand, under which he created and supported various coaching and sales training projects.
Since 2016, Mihai has returned to the telecommunications industry through the Consilo WEB project, working with one of the world’s largest telecommunications service providers. Since then, Consilo Web has been outsourcing telesales – customer retention .
Behind Mihai, there is currently a team of over 50 specialists with sales experience – including members of administrative, IT team, HR and quality teams – some of whom have been internally “educated” through workplace education and training programs.
Partnerships, such as sales, are made between people. We believe that there is a human relationship behind the results that your company delivers professionally, a lasting partnership similar to friendship, based on trust, honesty and transparency.
we have set a goal for our business in order to develop a relationship between sales and technology by building systems such as automation and software that help our agents and clients in the process of sales management.
General Manager
Glovo Romania
10 years of experience in the biggest ecommerce companies in Romania, Fashion Days & eMAG. Started as a developer, moving to business and now managing the Glovo for Romania.
Glovo Vision
– food delivery
– food as the centre of something bigger
– something special
Are we winning?
– expansion
– growth
Consultant Social Media, Owner at Social Smarts
Moderator
With over 4 years of experience in the online marketing and communication area, Alexandru Negrea is a well known social media consultant / trainer. In 2012 he founded, together with Andrei Rosca, the first intensive social media course in Romania – Social Media Essentials.
CEO and Founder
CoinFlux
Vlad Nistor is the CEO and Founder of CoinFlux, the leading digital currency exchange service from Romania. Prior to starting up his company, Vlad had a successful career in asset management, working for Aegon and Erste Bank, managing assets of over 500 million euro.
Investing in ICO Tokens involves high risks, but has the potential to generate high returns.
That’s why, based on his relevant professional experience, Vlad Nistor, of CoinFlux, will overview the minimum due diligence process you should undertake before investing in any ICO.
Vlad Nistor is the CEO and Founder of CoinFlux, the leading digital currency exchange service from Romania by turnover. Prior to starting his business in 2015, Nistor had managed assets of over 500 million EUR, for pension funds operated by Aegon and Erste.
Commercial Platforms Director
eMAG
Ana is a Commercial Platforms Director at eMAG and joined the e-commerce world 6 years ago. As part of the Platforms&Technology department, she and her team are responsible for creating tools that help the business scale through technology.
Both from the customers’ and the retailers’ point of view, Black Friday is the biggest shopping day of the year. But did you ever wonder what makes scaling your business 30 times in only one day possible? How much work is behind it? What it takes to fulfill the customers’ expectations? During this presentation you will get a glimpse on how eMAG gets ready for the most challenging shopping event of the year, both from a technical and an organizational point of view.
Executive Director - ARMO (Romanian E-Commerce Association)
Moderator
Florinel Chis is the Executive Director at ARMO – Romanian E-Commerce Association (Asociatia Romana a Magazinelor Online), member of the board at EMOTA and member of the board at Ecommerce Europe.
Over 15 years of e-commerce experience, entrepreneur and consultant for Fortune 500 companies.
Product & Marketing Director
Twispay
With a solid background in Experience Design, Marketing and Product Management, Cristi is playing a leading role in the development of Twispay, an emerging FinTech product with the aim to reshape how payments are made and how money is transferred, and to form a unitary, frictionless, digital banking experience.
Potential clients spend an impressive amount of time to consume content published by the businesses they are considering. This fact speaks volumes about the relevance of quality content in marketing. A staggering 85% of online shoppers prefer getting information about products and services from web-published content.
So, if you’re not already implementing an Inbound Marketing program, then it’s time to begin. However, some businesses report that they have not achieved the results they expected from Inbound. Why is that? Usually it is because they are not focusing on the most important element of Inbound Marketing: the customer.
Senior Marketing Manager
Twispay
Sorin Despot is a communication professional with a Daedalian experience in working on marketing projects, now acting as the Senior Marketing Manager at Twispay. He is also an award-winning poet and debate trainer. His industry know-how spans the entire marketing field, from Advertising and Public Relations to Content Marketing, Data-Driven Growth Hacking, and Marketing Automation. Lately, he mainly focuses on solving the complex real-world problems of running omnichannel marketing projects.
Cross-Border eCommerce is on the rise and shoppers will continue to research their objects of desire online, so it is quite important to understand their online behaviour. Establishing the required types of digital-engagement tactics must be preceded by and correlated with an attentive look at the available regions and lead-acquisition channels suitable for each eCommerce business.
All in all, all efforts should converge toward that BUY NOW call to action. My job is to show you how to imagine and implement a compelling journey toward that click, regardless of the buyer’s postal code.
Head of IT
Raiffeisen Bank
Bogdan Pipernea is the Head of IT in Raiffeisen Raiffeisen Bank and for the past 20 years he’s been mixing IT and banking.
Bogdan was part of extensive IT & Digital transformation programs within several large banks in Romania and he strongly believes that the sustainable evolution of the financial sector will rely heavily on the accelerated transformation of IT departments. This is the path to stable, safe and innovative products and services for clients.
CEO
upswing
Radu Mărcușu is the CEO of Upswing, the agency which took on the mission to bring the most effective digital strategy in Romania; pushing brands’ visibility în search through optimization and clean, quality content turned out to be the solution.
With deep industry experience and a background as a search geek, Radu is the go-to expert when it comes to anything digital performance.
90% of the data in the world today has been created in the last two years alone. With content still being a buzzword among us, marketers, and new tools and technologies emerging, we are asphyxiating readers with the quantity of information we are exposing them to.
Moreover, reality shows that most of us are still seduced by vanity metrics like sessions, page views or time on site and that we constantly forget why we even produce content. In this presentation, you will find out how to create content that cuts through the clutter and drives actual business results.
General Manager
Renault Technologie Roumanie
Alexander Simionescu is General Manager of Renault Technologie Roumanie, the engineering centre of Groupe Renault Romania. Alexander Simionescu has an experience of more than 15 years in management, including as GM, but also in domains such as research, structured analysis, design, development, implementation, engineering and maintenance of software and electronics driven systems.
Car manufacturer since 1898, the Groupe Renault is present in 134 countries and in 2017 it sold 3.76 million cars. The Groupe is harnessing its international growth and the complementary fit of its five brands, Renault, Dacia and Renault Samsung Motors, Alpine and LADA, together with electric vehicles and the unique alliance with Nissan and Mitsubishi. Groupe Renault is the only company in Romania which incorporates all activities specific for a car manufacturer, something which has generated high economic performance and a wide range of job offers in different fields: market studies, design, engineering, manufacturing and supply chain, sales, business services and financing.
The global automotive industry is facing a new era of innovation towards electric, connected and autonomous vehicles. According to the forecasts, the number of autonomous vehicles – vehicles with the ability to drive from one destination to another with minimal or no human interaction during the journey, will reach 20.7 million globally by the end of 2026.
One of the major drivers in this major transformation is technological development.
The connected car already allows the vehicle and its occupants to be directly connected to the internet, enabling automated links to other connected devices, including smartphones, tracking devices, traffic lights, other vehicles and even home appliances.
During this session, you could learn more about how the technology is shaping the future of the automotive industry and how the industry is using next-generation technologies to transform your car into an intelligent partner for personal, professional and social life.
Managing Partner
Admarks
Florin is a marketer with hundreds of active digital campaigns and an extensive experience in developing marketing strategies. He is aware of the fine line between reason and emotion and knows that the difference between a good strategy and an exceptional strategy has its deep roots in the mind of the consumer.
The online marketing agency that Florin leads, AdMarks Media, is based on a close partnership with its customers and efficient campaigns with strong impact in online.
He offers his partners SEO campaigns folded on to their needs and well-structured marketing strategies together with the people he work with.
Throughout his career as an entrepreneur, Florin has focused on creating and developing successful businesses in areas such as fashion, IT & C, pharmaceuticals, banking, home and garden, and children’s products.
At AdMarks, we think of SEO as a mountain expedition. As with mountain trails, in SEO you have to prepare yourself in advance: to study the map – the market where you will compete, prepare your necessary equipment – the SEO tools, and prepare yourself physically and mentally for a real endurance test.
In the SEO process, just like on the mountain, not only the final result matters but the whole experience, the way you get to the top.
It’s up to you how you want to get there. Do you want to reach the first place in Google no matter what? Using grey hat techniques, manipulating some weaknesses of the Google algorithm and relying on hit and run strategies?
If the answer is no, we are ready to climb the Google Mountain with you!
Co founder
Innoventic Inc
Michael is an MBA graduate with experience in International Taxation, company formation and Amazon-run businesses. He will talk about his experience with helping thousands of Romanian Entrepreneurs own and operate a US company from the comfort of there home. Whether owning a company or needing assistance getting a VISA the solution is far more simple than one would think. Learn how he has helped Romanian Entrepreneurs bring in Millions of Dollars in Revenue a year through effective marketing techniques
Michael will speak about his experience with helping thousands of Romanian Entrepreneurs in Romania own and operate an US company from the comfort of their home. Whether owning a company or needing assistance getting a VISA the solution is far more simple than one would thing. Learn how he has helped Romanian Entrepreneurs bring in Millions of Dollars in Revenue a year through effective marketing techniques.
General Manager - Romania
Tailwind
Calin Rotarus runs Tailwind Romania, which manages Agora PMP (private marketplace), that uses technologies like Taboola (content dicovery) and Appnexus (programmatic). Recently Taboola was opened for self-served clients, that can manage campaigns worldwide (bid for clicks) with their account.
The fight for users’ attention and the huge competition to be in the right place(ment) in the moment they are groping for their wallets, has two types of warriors: the ones that raise the bids, and the others that look for alternative traffic sources. The latter group have to face challenges related to the positioning of each source in the customer journey, producing the right creatives and lp’s, and evaluating the efficiency of each channel. The presentation is a brief guide regarding how to use content discovery in the CPC mix.
Online Marketing Expert
Orange
In the last 5 years, Alexandru worked to define and coordinate the implementation of digital performance campaigns, in order to achieve high performance volumes and find growth opportunities related to the Orange Romania digital strategy.
Orange Romania wanted to change consumer perception and reach new customers. Using data and segmentation we developed an audience targeting strategy with custom messaging to drive more than 50K new leads
Owner
iAgency.ro
Ovidiu Joita has worked in the marketing and advertising field for over 17 years. He has predominantly worked in the online field for the last 15 years and has handled hundreds of projects. He has founded iAgency.ro, his own online marketing and SEO agency in 2008. In iAgency’s portfolio, you can find famous names in the online Romanian market: Elvila, DC News, Veloteca, Floria, Total Soft (charisma.ro), Retargeting.biz, Mekior.ro, ChristianTour.ro…
“I believe that every business needs to be present online! A lot of people have the wrong idea that only e-commerce businesses need online marketing or SEO. People are searching for everything on the internet: even for a company’s solvency, not to mention the quality of the products, of the services or the consumer’s reviews on these. What do we precisely do at iAgency? We handle a business located “high on the Everest mountain” that is available only for a few people each year and we bring it in the center of the city, in the most crowded traffic. We make it visible for everyone!”
How important is to be a powerful brand for Google? Many top brands neglect the Search Market not being aware of the high volume of sales that can be achieved on this market. How can we build a strong brand on the Online Market.
PR & Social Media Manager Middle East, South Africa & CEE, New Markets
Fitbit
Attentive and pragmatic in thinking, Alexandra has a wide experience in Public Relations and Online Marketing. For the last 10 years she has worked with corporate clients from various industries, such as Answear.ro, elefant.ro, OLX or Storia.ro.
She has a true passion and deep understanding for everything tech and wearables. Alexandra Pahomi managed the local launch and PR campaigns for Vector Watch, the Romanian start-up that developed the 30 days battery-life smartwatch. Now, she oversees the communication and event management activities on the Romanian market for Fitbit, the leading global wearables brand. Together with local digital teams, she also coordinates Fitbit’s Social Media campaigns in CEE.
To be updated soon…
Founder & CEO
C-Solution
Catalin Maftei is a pioneer in e-commerce. He has created and developed cloud systems such as:
– www.PlatiOnline.ro – since 2002, the first online payment processor in Romania
– www.LivrariOnline.ro – since 2005, the first leg for ecommerce couriers
– www.PostaPanduri.ro – since 2015 the first Pachetomate / SmartLockers network in Romania for. Implementing the “Click & Collect” and “Pickup in Store”
– CRM4eshop.com – since 2014
He has created and developed projects such as:
– FarmaciaTei.ro – since 2009
– BebeTei.ro – since 2014
As soon as the online order has been placed, customers ask:
“When do I receive my order?”
It’s a trivial question, but it has become one which the merchants no longer want to deal with.
The unanimous solution now offered by online stores is “door-to-door” delivery and has a success rate of 80 – 96% daily, not to mention Black Friday or other peak times.
All the important merchants have started to acquire shipping companies to have inhouse delivery solutions to best cover the volume of the online growth.
What are YOU doing? Are you ready for the next step?
In this presentation, I will show you the benefits of the Click&Collect system – a DIY (Do It Yourself) service – which offers your customers the alternative of an 100% digital online payment and smart lockers (pachetomat) delivery. Let me show you how their days, when the courier announces that he will arrive with the order anytime from 9-17, can be “freed”.
Head of Innovation & Agile
E.ON Romania
Anda is in charge of the Innovation movement, disruptive digital developments and Agile Transformation at E.ON, making a difference in a traditional company and paving the way to a new culture, mindset and behavior.
She started her journey in 2013, by coordinating the Lean adoption in the service area of E.ON. Soon after, she became the Advocate of an Innovative method of product development – the Garage, which generated one of the most successful energy related products in the market, E.ON Life. In the process of reshaping the way of working in a corporation and the future of energy, she embraced agility. As a Chief Product Owner of a Scaled Agile Project, Anda guided the digitization of energy for consumers, which brought E.ON the “Best Digital Transformation Program Of The Year” Award at the Romanian Energy Awards 2018 by The Diplomat. She drives the Agile Transformation Program meant to encourage the transition to agile of a non-IT Business.
How can companies keep up with the pace of change? Our answer is Open Innovation and Agile. Join our session at Digital & E-commerce stage on October 4th, to find out how you can work as a startup within a corporation and how your company can generate new solutions and encourage an intrapreneurial culture through Innovation Bootcamps, Accelerators and Agile frameworks.
Also you will get the latest insights on how working in “Garages” helped E.ON to come up with emobility solutions for Romanian market.
Digital Sales Director
Digitaljob
Teo Tunea recently joined Digitaljob and he has already embarked on a mission to consolidate the company’s position as Romania’s No. 1 job board fully dedicated to leading professionals in the IT, design and marketing industries and to help it grow locally, regionally and – why not? – internationally.
Teo has previously worked for IBM as a Digital Marketing Strategist, overseeing Big Blue’s digital strategy in the United Kingdom & Ireland and covering some of IBM’s most important lines of products and services such as Analytics, Insurance and Watson Customer Engagement. Prior experience includes working for top international companies from a range of very different industries, such as Google, Finnair or Finpro, with a professional career spanning almost 10 years and uniquely combining sales, business consulting and digital marketing skills.
Teo’s educational background is no different than his professional career, as he has explored various disciplines such as engineering, linguistics, law and business
Imagine a world where everybody is happy and healthy; where everybody has access to minimum public services and where human rights are respected; imagine a world without hunger and with a clean and sustainable environment.
Through Digitaljob, we aim to create what we call Global JOBalization and get to the point where anyone, no matter their gender, age, location or race, has the opportunity to work for any company in the world.
We need to build more tools through our digital technology in order to educate everybody even to a minimum digital skills standard, to manage remote teams all over the world and to change the way companies and employees work , interact and perceive each other.
We wish to offer people a communication system in which the difference in languages and cultures has little impact. We want to make time zones and locations irrelevant.
We want to analyze data in order to be able to offer predictability in terms of tomorrow’s necessary skills, instruments and education level.
We aim to offer regional training centers and offline communication places – co-working, education and living spaces.
By offering technology which serves your specific goals and purposes, we are aiming to graduate to a larger role in our life – that of a reliable partner to support you!
Co-founder and Managing Director
White Image
Andrei Georgescu is co-founder and Managing Director of White Image for more than 15 years. He is passionate about data and solutions that generate results. Currently, White Image delivers Data Management and E-Mail Marketing solutions for customers from e-commerce, banking, auto, HR, and many other fields. You can also find Andrei as a teacher at the IAA School where he teaches E-Mail Marketing, data management & marketing automation.
We like to always talk about solutions that bring us success and conversions, but they do not apply to everyone in any circumstances.
Analyzing mistakes as part of the normal process to success helps us learn what we should not repeat in the future, what can we do better.
Let’s examine together some of the most common mistakes and let’s find solutions together.
Chief Strategy Officer
Insomniac Design
Ashwin is a digital strategist with expertise and experience leading large-scale technology and business transformation projects across industries. Ashwin is a partner and Chief Strategy Officer of Insomniac Design responsible for driving digital strategy and execution for global brands and clients. In addition to overseeing the firm’s growth and expansion in domestic and international markets, Ashwin oversees digital projects including strategy consulting, global campaigns, web and mobile projects, data visualization, and open data initiatives.
His previous work spans a number of Fortune 500 companies including Dell, Intel, Cendant, and Lucent Technologies. Ashwin received a Masters degree from Cornell University and a Bachelors degree from The University of Toronto. Ashwin has extensive experience consulting with Fortune 100, Fortune 500, private, government, and NGOs to uncover innovative and practical solutions for driving sustainable competitive advantage and build progressive organizations. With broad experience in providing strategic counsel and advice, he leads client management, consulting, strategic communications, project management, and technology and organizational growth strategy initiatives.
Between dashboards and data visualizations driven by machine learning, to smart motion sensors to enhance safety on manufacturing floors, to precise assembly by robots, the application of big data and AI is and will continue to grow in every industry. Big Data has vast use in driving decisions at both executive levels and customer experience levels.
The utilization of technology to deliver better, faster, and more cost-effective products and services to customers can change the landscape of customer satisfaction and business bottom lines. The intersection of new-age technologies such as block-chain, machine learning and AI is evolving as we speak and has the potential to offer innovative solutions. The speaker explores what digital transformation really mean, what some real-life applications are and how you can take small steps to make big impacts in your organization.
CEO
OmniPERFORM
Adrian, one of the youngest Top 100 Young Managers in 2018, founded OmniPERFORM less than 2 years ago and already had become one of the most interesting digital agencies.
By using proprietary technology Omniperform’s team helps brands and businesses to better understand their customers and to ease the connection between the invested marketing budget and defining business impact.
As a full-service digitally-driven agency, OmniPERFORM has been managing campaigns globally to almost any country in the world, for both international and local partners.
Adrian, both as speaker and trainer, shares his experience by presenting perspectives from a client position (CEO of Angels Den Funding, one of the largest angel investor networks based in UK and Omnichannel Consultant for worldwide known brands), a close understanding of publishing and content assets and Technology-Driven Communication Agency (OmniPERFORM).
Good results without knowing how to replicate it. Knowing how to prevent future failure. What would you choose?
Managing Director & Online Marketing Consultant/Trainer
adLemonade
Anabela Luca is Managing Director & Online Marketing Consultant/Google Trainer at adLemonade.com, Google Premier Partner agency in Romania. Anabela loves digital, especially Pay Per Click marketing that she masters for over 9 years now. She is dedicated to tailoring custom PPC strategies that dramatically improve the revenue and profits for her clients. Her experience with both large-scale clients seeking international success and SMBs eager to get the most out of their advertising budget, she gladly solved challenges by providing strategies that simply work.
As one of the 5 Google trainers in Romania, Anabela delivered over 150 trainings on Google AdWords & Analytics in Google programs like Online Marketing Academy & Google Partners in Romania&internationally. Through her webinars as well as her offline classes, she trained over 3.000 students and professionals in growing their skills as online marketers. You can see some of her webinars and presentations here: https://www.youtube.com/playlist?list=PLc0Fo15aupkMySsENwsgbJou8YIOQibxn.
Anabela believes you can achieve your advertising goals by staying focused on your objectives and flexible in your approach.
Your digital customers are beyond Google and Facebook. Explore innovative ad placements and ad formats with Waze. Join us for appealing case studies and best practices to boost your brand awareness with Waze users.
Managing Director
Spoon
Claudia Chirilescu loves being an entrepreneur. She does that everyday at Spoon where she keeps the organization in a continuous evolution in order to be in line with the social digitalization. At Intro and hipshops.com, she creates a more integrated shopping experience for the consumers combining online and offline touch points.
Digital communication in 2018 is not something an agency can solve by itself, it’s a more complex aspect that all business should address at a high managerial level. Claudia’s team expertize can help clients to better understand how digital solutions and available technologies can help brands create a more intimate relation, thus generating real value. Content is very important, both if its made by the brand of by influencers and should involve brand strategy and consumer experience.
As consumers spend more and more time on social channels, we should consider the brand presence as a strategic decision that is reflected in brand perception and business results. Spoon proposes a social media canvan that will help brands and profesionals organize their goals and content structure.
Managing Partner
Interactions
Adrian is a veteran of the direct and digital marketing industry, with more than 15 years of experience. For the last 10 years he is running Interactions, a full-service digital agency which helds an impressive past and present portfolio of brands: Telekom, Audi, Nestle, LG, Hochland, Mega Image and many others from Romania and Europe.
Before Interactions Adrian founded and led the direct and digital division of Ogilvy Group Romania and also worked for 5 years in direct marketing and international outsourcing within Hit Mail Group.
A concrete side-to-side comparison of two alternate realities: before and after marketing automation. A list of common mistakes made by marketeers and how marketing automation can better shape organizational processes. A comparison of Salesforce Marketing Cloud and other automation solutions.
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