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Let’s begin! Enjoy two days of top quality content tailored for your business needs, delivered by our distinguished guests. Get inspired and apply everything you learn to create more.
WHO'S SPEAKING THIS YEAR
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James Bidwell is CEO of Springwise, which operates at the heart of the global start-up, enterprise and innovation communities.
Springwise is a global, crowd-sourced innovation intelligence platform, which publishes the top 3 innovations in the world every day and is read by over 160,000 opinion leaders in 190 countries. Springwise is powered by a global community of over 20,000 Springspotters, offering a unique perspective on the future of our world.
Springwise works with businesses, governments and educators to develop and drive innovation for positive change.
Prior to Springwise, James worked for 20 years in businesses where change and innovation were mission critical. Notably, he served as Marketing Director, Selfridges during the turnaround, CEO Visit London in the lead up to the Olympics and CEO Anthropologie, Europe spearheading the launch. James has also played pivotal roles at Disneyland Paris, eToys and Sega as well as leading the turnarounds at Cass Art and EasyArt.
Springwise is a proud member of 1% for the Planet.
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Nathan is co-founder and CEO of the collaborative innovation platform OI Engine, an award winning software platform that was born from IDEO’s Design Thinking approach to innovation. OI Engine is an Innovation management solution that helps you generate new revenue opportunities, create cost savings, and transform your culture.
Most recently, the platform has been used to help a US bank, Umpqua, to engage its employee base and make their recent merger more human-centered and successful. It has been used for co-creating new business ideas which have helped companies tackle market disruption in the recruitment sector, and has affected tens of thousands of lives by addressing global issues in areas as diverse as sanitation, serious disease prevention, e-waste, urban resilience, and women’s safety.
Before OI Engine, Nathan co-founded and co-ran OpenIDEO.com, a public instance of the software where a global community of 100,000 helps create social impact through working with corporate and NGO sponsors. He also worked as a consultant for IDEO, overseeing the Organisational Design team in Europe, and ran his own company in London. He’s passionate about his kids, and is a health and food geek.
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Răzvan Ionescu (Marketing Director – Business Segment Telekom Romania) is responsible for the overall management of B2B Fixed&Mobile Marketing including Product Management, Segment & Proposition, Base management, Campaigns, Analytical CRM & Market research. Răzvan has 11 years with the company, time during which he held various management positions within departments such as Regulatory Costing, Regulatory Affairs, Mergers & Acquisitions and Regulatory Affairs (within Romtelecom, before the rebranding to Telekom). He also held the position of Audit and Cost Accounting Manager in the National Authority for Management and Regulation in Communications between 2002 and 2004. He is a graduate of the Faculty of Energetics in the Politechnical University in Bucharest (1999), as well as of the Faculty of Administrative Law and Public Administration in the National School of Political and Administrative Studies (2000). Moreover, he also took a masters in Energy Systems Management within the Politechnical University in Bucharest. He would describe himself as an avid passionate of sports – mainly distance running and cyclism – frequently entering sports competitions.
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Dan Nechita is Counselor to the Prime Minister of Romania on information systems and cyber security. He graduated the George Washington University in Washington, D.C. with an M.A. in International Relations and Columbia University in the City of New York with a B.A. in Economics and Political Science. At Columbia, he worked for two years as a research assistant at the Arnold A. Saltzman Institute of War and Peace Studies.
He also worked as a Graduate Teaching Assistant at the George Washington University, at the World Security Institute (the Global Zero nuclear disarmament initiative), at the Brookings Institution Center of Executive Education, and at ABC News – as a reporter and writer for the reputed political analysis publication The Note.
He was President of the Jack Kent Cooke Scholars Association, Hub “ambassador” of the Sandbox Network in Washington, D.C., and a Board Member of the Columbia Club of D.C.
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Managing Partner of Softelligence, a business software solutions company, Teodor Blidăruş has an experience of over 20 years in the IT&C industry.
Engineer by formation, but driven by a strong entrepreneurial vocation, Teodor has led many teams throughout complex software and business development projects.
As President of ANIS, his objectives aim to increase the Romanian software industry by stimulating the software export, developing the domestic market and encouraging the adoption of technology in both the private and public sectors.
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Cosmin Ochișor has an extensive business experience in telco industry, but also in reorganization, outsourcing and M&A processes. Currently, he is developing the incubation program of Deutsche Telekom, coordinating hub:raum investments in Central and Eastern Europe. Also, Cosmin is responsible for start-ups management in the portfolio of the incubator of DT group in CEE
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I’m a journalist based in Bucharest, Romania, trying to find stories nobody else is writing.
My features and analyses have appeared on ZDNet.com, WIRED, Vice Motherboard, and the Romanian media.
I’m news editor for PRO FM radio in Bucharest, Romania, and I cover Southeast Europe for ZDNet.com, CBS Interactive’s business technology website, having written stories on Bulgaria, Hungary, Greece, Moldova, Ukraine as well as Lithuania.
I have 18 years of experience working as a radio journalist, 8 as a print & online reporter/editor covering science and technology, and 4 as a TV news voice-over.
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Haymi is a seasoned digital media & technology professional with over 15 years of experience in marketing, communications, publishing & dot com businesses, currently leading the digitalization processes of one of the largest broadcasting media providers in Europe, Doğan TV. Previously, in one of Europe’s most prominent news outlets, Hürriyet, he led all the digital marketing & monetization efforts. He was also co-founder of content start-up Boomads, the largest blog network in Europe, headquartered in Berlin. Before that Haymi founded Turkey’s first online kids and youth platform Tipeez.com.
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Hugo has 15+ years experience in Business Development, Marketing, Data and Digital, in both B2B(2C) and B2C contexts in the Media, Publishing, Advertising and Technology industries.
He has led global projects and managed matrix-organisation teams in both startup, agency environment, and large corporates like MTV and Telefónica, where he created and implemented innovative programmes: Data for social good across Digital Channels, Integrated Media monitoring for Broadcast industry, Global Social Media programme, Global content planning for Technology.
He is now leading Innovation Services at IBM Interactive Experience and works with Innovation Leaders and C-suite to help the largest organisations in the world on the journey of digital reinvention, while leveraging the Design Thinking, Technology, Business Strategy and the ecosystem of talent, partners and technology from IBM.
SPEAKERS SESSIONS
When technology is no longer a differentiator on its own, user experience becomes the discipline that brings it together with business outcome to create the experiences customers, employees and partners expect. In the current wave of augmented intelligence, machines are helping us enhance and scale all of these experiences and companies delivering them on the right channel, at the right time, with the right message. I will show some of the approaches and work we're doing in which UX becomes the common thread that brings all of these together.
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Nitzan is the VP of Marketing & Strategy at SimilarWeb. She comes to the role with over a decade of experience in the tech and consulting worlds, specializing in strategy, M&A and product marketing. Prior to joining the company, Nitzan worked as a management consultant in Bain & Co’s San Francisco and Sydney offices and has held various operational roles at Israeli internet companies. She holds a B.S. and M.S. in Management Science & Engineering from Stanford University.
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Ben grew up in the small town of Morehead, Kentucky. Before starting at Cologne-based Eyeo GmbH in July of 2013, he worked at the German Embassy in Washington, DC; prior to that he worked mainly in non-profit organizations. Eyeo makes the world’s most popular browser extension, Adblock Plus, which has been downloaded over 500 million times and in late 2011 began its Acceptable Ads initiative to try and broker a compromise in the often contentious relationship between marketers and ad blockers. He has been instrumental in spreading that message to a larger audience since he began in 2013. Other than that, he collects records and cassettes, writes, reads and claims to occasionally exercise. Ben is 36 and lives in Bonn, Germany.
SPEAKERS SESSIONS
Six-hundred million. That's the number of people who block ads, and it is very big. But what overshadows even this huge sum is what it represents: perhaps the largest consumer revolt in the history of mankind. What other time have 600 million souls told a specific industry, "no, we don't accept your products anymore"?
I can't think of one. This phenomenon, which grew out of the hobby projects of a few open source developers, is a statement directly addressed to the online ads industry. That industry is now listening, with no less than the Interactive Advertising Bureau admitting that they, the body probably most tied to the development and fostering of online advertising, "messed up."
So what is the future of ad blocking? Growing? Booming? Sending a giant middle finger to the ads industry?
Nope. Not at all. In fact, ad blockers began compromising a few years back when the ad blocker I work for, Adblock Plus, began whitelisting better, less intrusive ads. Since then others have followed into an unknown territory in which the ad blockers are contributing not just to the history of ad blocking -- but to a new, better future for advertising, too.
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Dr. Patrick Kramer has a long history of work-experience in leading IT- & consulting companies like PriceWaterhouseCoopers or IBM and has been working in the areas of “Digital Transformation”, “Performance Management” and „Internet-of-Things“.
Having been a biohacker for many years, in May 2016 he turned his hobby into a start-up and founded the biohacking platform “Digiwell – Smart up your life” (www.digiwell.com).
In Patrick’s vision wearables will more and more be worn under the skin and not on the skin – the rise of smart implants. Wearing an implant himself, he experiments with the next-generation of implants in his body: From an “Internet-of-Things” to an “Internet-of-Us”, where we all are connected directly to the internet through brain implants.
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Andy Hood is Head of Emerging Technologies at AKQA. He founded and leads the Creative Research & Development team, which specializes in rapid design and development of new digital products and services for clients, and in demonstrating how new technologies can be applied to solve business and consumer problems.
Andy was a key figure in the development of the Fiat Eco:Drive connected-car system that drives behavior change around fuel consumption, the Heineken Star Player live dual-screen Champions League game and the Nissan IDx virtual reality experience for Oculus Rift at the Tokyo Motorshow.
Andy was featured in AdWeek as one of the ‘Top Ten Creative Minds’ in Digital and included in the BIMA 100 of 2016. He is regularly called upon by the press to offer expert commentary and presents at influential global events such as 2nd Screen Summit at CES, Dmexco, Mobile Convention and the Guardian’s Changing Advertising Summit. Andy has also been a member of the Cannes Lions Mobile jury.
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Patrick Hoffstetter is Renault’s Chief Digital Officer and director of the company’s “Digital Factory” where he is defining digital strategy for the Group. The Digital Factory was created at the beginning of 2011 to accelerate Renault’s evolution in all things digital.
A graduate of HEC business school, Patrick began his career in New York, where he worked for Rail Europe Group, a subsidiary of SNCF. He returned to Europe to take up a development role for Eurostar, before being promoted to International Strategy Director for SNCF.
In 2000, Patrick entered the world of high-tech, joining SFR as Director of Marketing and then of Multimedia. He subsequently joined Yahoo Europe where he was in charge of products and services from 2005 to 2007.
Patrick has also served as CEO France for Lasminute.com, which he joined in 2008, before being promoted to Vice President for Europe.
Patrick Hoffstetter is a co-founder of the eG10 club which is composed of 12 CDOs (Chief Digital Officers) from different sectors, mostly within the CAC40. The aim of the club is to provide indepth sharing and brainstorming for digital executives of big corporations.
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Hubert is a marketing and brand expert. He manages global technology PR, at both agency and in-house levels as well as his own business ventures. He has led marketing innovation in travel, consumer tech, startup and A-brand, with particular talent in experiential and new media methods.
A director at StartupHelp.eu and GWorks business consulting, he is a regular industry commentator and live project coordinator at UCD Smurfit Business School Dublin for its Msc Digital Marketing course.
He’s co-author of the Little Black Book of PR 2016, covering social entreprenueship and modern marketing topics.
“I like to seek and work with companies and folk who are up for a challenge. I’m ambitious but not obsessed with winning at ‘all costs’. I like to bring the team with me. I like the do-ers.” – Hubert Grealish.
@hubertgrealish
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Jason oversees GWI’s research and insight teams, directing its global research study across 34 markets and authoring the company’s flagship reports on social networking, mobiles and media consumption. He also blogs for titles like the Huffington Post and MediaPost and is a frequent contributor to stories on media outlets such as BBC News, CNN, the Guardian and Bloomberg.
Prior to this, Jason was Head of Insight at Future Foundation; during his time there, he launched the company’s US service, oversaw its Beyond 2020 innovation series and served as an Account Director for a number of global brands.
Jason first began working with trends as a Research Fellow at the University of Oxford. Building on a PhD in the Social Sciences, he published a book through Cambridge University Press and presented at a number of international conferences.
SPEAKERS SESSIONS
We all know that mobiles have changed the game, but just how dominant have they become in the lives of European consumers? In this session, we’ll explore key metrics and behaviours from GWI’s research across 12 European countries – from time spent on mobile to the latest trends in second-screening, ad-blocking, mobile search and mobile networking. By comparing Europe to other parts of the world, we’ll also quantify the importance of two key audiences: the Mobile-First and Mobile-Only consumer.
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Doug oversees the strategy discipline at AnalogFolk London where he is responsible for a team of thinkers and doers whose expertise ranges from product development to content, and from data and branding.
Before AnalogFolk Doug worked at the digital creative boutique Agency Republic where he learned how to make amazing digital experiences. And before that he spent his early days at RAPP, where he learned the less thrilling, but just as important, discipline of data driven marketing. In his time he has helped develop digital strategies, create new digital services and campaigns for a range of clients. Including AkzoNobel, Unilever, Vodafone, Sainsbury’s, Diageo and Unicef.
Outside of his role at AnalogFolk Doug has written for Campaign magazine, spoken at events like Digital Shoreditch and has probably taken his interest in digital too far by giving his baby daughter her very own Instagram hashtag.
AnalogFolk. A global, independent, creative agency who create new value for their clients by using digital to make the Analog world better.
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Pak is an omniscient designer/developer/wizard, one of the leads in the earlier era global motion design community as the founder of Undream and one of the pilgrims of the experimental web as the founder of a new hack-lab called Machinu.
Pak has presented in major design events such as FITC, Mad in Spain, Plug and Play, Resonate with works that cover a wide range of skills for clients such as Samsung, Gucci, Vodafone, Warner Bros, HBO, Avolution, Playboy, Blur Studios, Philips, Prologue Films, PostPanic and has been showcased and featured in leading design communities such as Vimeo, IDN, OFFF, Motionographer, GraphicDesign, Fubiz, Designcollector, Shots, Stash, Computerarts, Ars Electronica; besides numerous magazines, festivals, publications, installations and interviews.
Pak is currently at uncharted space experimenting with new forms of creation and communication, discovering, learning and teaching along the journey.
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Ray is the CEO and Co-founder of Block Zero, a design and technology studio based in Malmö, Sweden. After a decade in various leadership roles within UX and technology companies such as TAT – The Astonishing Tribe and BlackBerry, he co-founded the design and technology studio Block Zero, working in such diverse fields as Smart Cities, E-Health and Fashion Tech. Ray is also an award-winning filmmaker, whose most recent feature film is the acclaimed The Philosopher King.
SPEAKERS SESSIONS
Technology has always taken a lead role in designing and producing fashion. Now the prominence of small and affordable computing technology, sensors and communication radios is allowing for seamless embedding of technology within fashion, opening the door for what we wear to allow us to connect with our environment and our bodies in new ways, and ultimately perceive and understand them better.
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Viorel Jigman is the Cloud Learning Product Manager and AeL Development Department Manager in SIVECO Romania.
Viorel has more than 13 years of experience in eLearning where he was involved as Technical Engineer and Trainer, Call-Center Supervisor, Business Analyst and Project Manager.
He has successfully led more than 30 commercial national, international and R&D eLearning projects both in the private and public sector.
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Ciprian is participating in the Microsoft Regional Directors Program as a Regional Director for Romania and has been involved for the past 17 years in many enterprise-scale technology-related projects, workshops and presentations.
Ciprian is also a Microsoft Azure MVP focusing especially on architectural issues related to cloud solutions and the Microsoft technology stack. He splits his time between consultancy, delivering workshops and presentations on technologies and platforms that are part of the Microsoft technology stack, and doing academic research in the field of data mining.
In the past 7 years he accumulated a significant amount of knowledge in the field of cloud computing, becoming a recognized specialist on the Microsoft Azure platform
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Thierry Lavialle is responsible within the Xerox Europe for the sales development of the DocuShare product, the Xerox Enterprise Content Management solution, through a network of system integrator partners. He has a deep knowledge of the European market of document and content management solutions as well as the required IT services to deploy ECM and BPM solutions into the enterprises. He has been working as a technical sales and marketing professional for more than 20 years in IT in the United States and in France where he has worked for 5 years within Hewlett-Packard Services. Thierry holds an engineering degree from ICAM (Institut Catholique d’arts et Metiers) and a Master degree from EM Lyon.
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Mitu Morega has a strong track record of performance in high-paced organizations under very competitive market conditions. His passion for technology brought him to High-Tech Systems & Software as a Business Development Manager applying his experience in turn-around projects, launching new ideas and structuring portfolios, creating and continuously coaching teams for high performance. His proficiency in start-up operations, brought him opportunities to open several new branches in competitive markets and met targets for break-even and profit performance.
SPEAKERS SESSIONS
Digital technologies impact every part of our lives. Automation in particular can transform your company from paper-based processes to digital ways of working by simplifying and streamlining the processes. Mobile, intuitive and cloud-enabled, DocuShare provides any organization with the flexibility and tools to be more productive, immediately. Learn how to unlock the potential of your organization by empowering your content with DocuShare.
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Graduate of International Relations Institute of University of Bucharest, Mr. Alexandru Ursu started his career as a Key Account Manager, working for different software companies. In 2016 he was appointed Regionals Sales Executive at Salesforce.com As sales specialist with a strong experience with some of the world’s latest technology solution and cloud platforms providers, he acquired a strong customers service experience, by working both on the local and international technology market. He currently helping companies from EMEA region to find, win and keep customers and thus, to grow their business.
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Anca was in charge of entering the RO market and during one year she achieved great results and implemented MiniCRM successfully across different companies. Her enthusiastic approach and out-of-box thinking have shown her managerial skills and gave her confidence to enter the Romanian market with a successful product.
Using her psychology and advertising background she is constantly searching innovative ways to spread awareness among the Romanian market regarding MiniCRM’s software and to help SMEs to grow and improve their workflow, communication and business goals within their company.
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Leskó Norbert is a tech Entrepreneur, born in Budapest, living in Vienna. Passionate leader, technology oriented person with strong management skills, he is the CEO & CTO of MiniCRM, a cloud based sales & marketing automation software, accessible for thousands of small and medium business owners.
His vision is for MiniCRM to be the first choice for Eastern European SMEs when they seek solutions to increase the productivity and efficiency of their teams and to develop their business. Norbert built MiniCRM first as a solution to the existing problems inside his own company. After he thought about improving and developing a software that a lot of companies can benefit from, not only his company, and people will love using.
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Martin Hoerhammer was born in Germany in 1983, currently living in Bad Soberheim. He founded Medialine EuroTrade AG in 2001 and under his management, the company grew from a small business into a multinational IT company, with 11 offices in Germany, Austria, Romania, Switzerland and 160 great employees.
Martin is currently the CEO of the Medialine Group and also a multi awarded entrepreneur and business man.
Besides the great passion he has for entrepreneurship – he was one of the finalists of “ Entrepreneur of the Year 2015 in Germany” and IT, Hoerhammer enjoys skiing, golfing, playing tennis and sailing.
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As Solution Architect for the last 8 year he’s been designing business-aligned IT solutions for Customers in Eastern Europe, Greece and Israel region. During that time Przemek has had the pleasure to work with tens of companies from nearly all industries. Przemek has been with Qlik for 2 years. Previously he worked for Compuware in the APM (Application Performance Monitoring) business. Prior to joining Compuware he had been working as a developer and team leader for a couple small Polish Software Houses. Przemek holds a M.S. in Computer Science from Warsaw University of Technology.
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Cosmin Porumb is one of the HyperMedia co-founders, a fully dedicated IT guy with 15+ years of experience proven by his technical and managerial responsibilities assumed in 50+ R&D projects.
He masters all the knowledge and skills on cutting-edge technologies such as video collaboration systems, mobile multimedia applications, interactive learning platforms, computer-supported collaborative learning environments, complex e-business solutions, and advanced human-computer interaction tools.
Since his PhD defense in 2005, he still continues to innovate in different areas with imaginative business orientation and important impact on the social segment. This aspect leaded Cosmin’s professional life divided between HyperMedia, as company representative in many software projects with Romanian partners, as well as foreign partners based in USA, Korea, Germany, UK, Italy, or France, and the Technical University of Cluj-Napoca, where getting involved in research and lecturing activities.
More info: https://ro.linkedin.com/in/cosminporumb
SPEAKERS SESSIONS
UI and functional customization of cloud-based video collaboration tools seems to be a difficult topic avoided by most of the service providers in this market segment, probably because of the raised costs implied by modifications, deployment and maintenance comply with the end-users’ needs and expectations. Thus, how can we quickly customize the video collaboration tools and automatically deploy them among the cloud infrastructure at clicks? Can we adopt mass customization, in terms of video collaboration? Nevertheless, which cloud services are proper for our business domain, shall we opt for SaaS, PaaS or IaaS?
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Tudor Damian is the Executive Manager of Avaelgo, a Microsoft Gold Partner on Cloud Platform. As an IT consultant with more than 10 years of experience in managing complex IT infrastructures, Tudor is a Certified Ethical Hacker, a Microsoft Cloud and Datacenter Management MVP and a technical speaker at local and regional community events. Tudor often talks about the latest technologies and trends with themes including cloud and hybrid networking & security, virtualization technologies, social engineering and information security awareness, web application security, white-hat hacking and penetration testing techniques. He is also one of the organizers of the ITCamp conference
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Liviu Arsene is a Senior E-Threat Analyst for Bitdefender, with a strong background in security and technology. Reporting on global trends and developments in computer security, he writes about malware outbreaks and security incidents while coordinating with technical and research departments. His passions revolve around innovative technologies and gadgets, focusing on their security applications and long-term strategic impact. When he’s not online, he’s either taking something apart or putting it back together again.
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Eduard Pughin is one of Maguay’s founders, back in 1992 and he is now acting as Operations / Executive Manager of the Company. He graduated Polytechnic University of Bucharest with major in Electronics and Competitive Management and also CODECS Open University. Mr. Pughin is a member of Intel Board of Advisors for EMEA, since 2012.
Maguay is one of the leading Romanian system builder of computer systems: servers, storage, notebooks, PCs, marketed under its own brand, integrator of complex IT projects and software developer.
The 2nd European IT company receiving the European Eco-Label (Eco-Flower) for its computers in 2008.
According to IDC, Maguay is the largest Romanian producer of servers. In the last 10 years Maguay held the 5th position in Top 5 Server vendors, being surpassed only by major manufacturers.
Maguay received from Intel Corporation at CeBIT Hannover 2012 the award for outstanding contribution in education on Intel server technologies.
Maguay team has international recognition, exemplified by following partnerships:
Intel Technology Provider Platinum, Oracle Gold, Fortinet Platinum Partner, VMware Enterprise, Seagate C-OEM, and Microsoft Partner.
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Stelian Campianu has a 20 years experience in IT. He graduated the Politehnica University from Timisoara, where he holds a Master’s Degree in Mechanical Engineering, and managed to turn his hobby for IT into a successful career.
Stelian Campianu joined ETA2U in 2005 in the position of Executive Director, with the role of supporting the company’s transformation towards a national player on the Romanian IT Market. Nowadays, ETA2U is the most important System Integrator located outside Bucharest and one of the Top 10 IT Companies in Romania.
Before joining ETA2U, Stelian worked for Solectron, a multinational Electronic Manufacturing Services Company where he held a management role at European level, being responsible for IT services delivery on all European Manufacturing Sites.
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With more than 15 years of experience in online business and an Asebuss Alumni since 2000, Adrian Ursu is Partner at BrandFusion. For the last four years he has been representing in Romania, as Business Partner, the Danish company Dynamic Software, the company behind Dynamicweb All-In-One WCMS. Three times speaker at Internet and Mobile World, Adrian will present this year the advantages Dynamicweb All-In-One offers companies that want to make the most of their online presence.
SPEAKERS SESSIONS
Dynamicweb All-In-One successfully combines all the ingredients that companies need online nowadays, for both communication purposes, as well as optimization of the commercial activities. Corporate presentation, eCommerce B2B and B2C, Lead nurturing, ERP and CRM integration, newsletter marketing, Social Media publishing, SEO, client management, files management, Punch-out – are just a few of its functionalities. The solution has been included for four years in Gartner’s Magic Quadrant of WCMS. With over 4000 implementations worldwide and a continuous extension of the partners’ network, Dynamicweb All-In-One is the answer to all the challenges companies face online.
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Mihai Tataran is the General Manager of Avaelgo, a Microsoft Gold Partner on Cloud Platform, a software consulting and custom development company based in Romania, and an Most Valuable Professional on Microsoft Azure. Lately Mihai had an extensive experience with Azure: completed solutions for different customers, and delivered training programs on Azure for IT companies in Romania. One of those projects made it to a Case Study on Microsoft .com website, and his company Avaelgo was nominated as Cloud SME of the Month in Europe in May 2012.
Mihai has very good experience with large audiences at international conferences: DevReach in Bulgaria, Codecamp Macedonia, TechEd NA 2011 and 2012 BoF sessions
Mihai is also the co-organizer of ITCamp Romania (http://itcamp.ro), a large community event for IT professionals in Transylvania.
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Mihai MATEI is the CEO of Essensys Software. He has almost 20 years’ experience in software development, architecture and management. As one of the funding member of Essensys, Mihai has been involved in every stage of the development of the company as is currently actively involved in day to day operations. A perfectionist, he inspires the motto of the company: Quality software on time, every time!
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Before joining Deveho Software Consulting, Carmen has spent over 15 years in the IT industry working with different big players in business software industry in Romania, where she held a variety of sales and marketing positions like sales manager, senior account manager and major accounts manager for ERP and CRM business lines. Prior this, Carmen focused on ERP market since 1995, starting with an international ERP provider where she held a variety of positions as Consultant, Business Analyst, and Project Manager.
With a strong knowledge on ERP solutions, Carmen joined Deveho Consulting Group in 2012 as sales director. She has overall responsibility for developing Deveho’s business in Romania and developing Sage’s presence in the Romanian ERP market.
Deveho Consulting Group is an international business partner focused on multi-country implementations of Sage X3, utilizing recognized best practice in technical and fiscal implementations. The company is based in France, with subsidiaries in Romania, Slovakia, Spain and The Netherlands.
MD in Electronics and Telecommunication,
EMBA in “Développement des entreprises”.
Proven competencies in Sales, Project Management, Leadership,
Performance Management, Change Management and Negotiation.
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Ionuț Buhă is the lead Product Manager at Easyhost, the Romanian based company that offers top tier services, from web hosting and dedicated servers to managed services and e-commerce solutions. With 10+ years under his belt managing and developing websites, Ionuț’s career path has seen him take on dynamic and constantly shifting industries, such as the online music industry, for which he succesfully designed and implemented new products.
Passionate about technology and all things internet related, Ionuț has turned towards the hosting industry to develop innovative products for the Romanian cloud computing market and to accelerate business growth and go global.
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Jacek Kurzyca is a Product Development Manager at RINF Tech. He has over 11 years of experience in international roles covering Project Management, Business Consultancy and Product Development for companies operating in the tech industry.
Building on his expertise and passion for IT and innovation, he is now leading RINF Tech’s Product Development department, where new, cutting edge ideas are developed and tested. Core areas of focus include Business platform, Big Data and Robotics-related initiatives.
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Mihai Crăciunescu is a Robotics Engineer at RINF Tech. He has a keen interest in sensors, microcontrollers, embedded programming, and light weight motors, and…everything related to Robotics, in general and his passion translates into innovative projects at RINF Tech.
Mihai is also a tutor at the Polytechnic University of Bucharest, where he instills students with enthusiasm for the field. In 2013, he founded the HBFS Robotics, a group that focuses on design, programming and also builds intelligent robots for international competitions.
Mihai is the proud owner of an impressive number of international and national awards including the 1st place at the Line Follower and Line Follower Enhances competition – RobotChallenge, Vienna 2015.
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Adrian Zarnescu is Chief Technology Officer at SYSWIN Solutions, a company that designs, develops and manufactures fully customizable solutions for wireless sensor networks in order to help system integrators, engineering and consultancy companies deliver reliable Internet of Things (IoT), M2M and Smart Cities products in a very short period of time.
With a large expertise in microelectronics and programming, Adrian creates, improves and implements imaginative and profitable applications in the new Internet of Things era.
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Patrice Segura is the Head of Sales EMENA for Eutelsat Broadband, He has 20+ years experience in Business Development, Marketing, Sales and Innovation in B2B contexts in the Telecommunication, Space, Governmental and Technology industries.
He is now leading sales at Eutelsat Broadband, the business unit of Eutelsat, one of the world’s leading satellite operators. Eutelsat Broadband provides internet broadband services to residential and professional markets, across the European continent, North Africa and large part of Middle East.
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Information technology has had a profound impact on my life, by providing limitless opportunities to connect, learn and grow.
I want to share my enthusiasm for how IT can improve our experience of the world and change for the better the way we work, live and play.
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Tvrtko Stosic works for Avaya for last 10 years as one of leading customer engagement experts. Tvrtko cooperates primarily with large telcos and financial institutions across EU where he provides consultancy aimed to improve customer care and sales operations. His main areas of interests are Omnichannel customer services, digital customer engagement, Customer Experience Management and communication analytics.
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Mihai Tataran is the General Manager of Avaelgo, a Microsoft Gold Partner on Cloud Platform, a software consulting and custom development company based in Romania, and an Most Valuable Professional on Microsoft Azure. Lately Mihai had an extensive experience with Azure: completed solutions for different customers, and delivered training programs on Azure for IT companies in Romania. One of those projects made it to a Case Study on Microsoft .com website, and his company Avaelgo was nominated as Cloud SME of the Month in Europe in May 2012.
Mihai has very good experience with large audiences at international conferences: DevReach in Bulgaria, Codecamp Macedonia, TechEd NA 2011 and 2012 BoF sessions
Mihai is also the co-organizer of ITCamp Romania (http://itcamp.ro), a large community event for IT professionals in Transylvania.
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Senior Software Developer specialized in Microsoft technologies with an open eye towards open source. Passionated about software; perfectionist, but still pragmatic. Co-founder of ADCES, a non-profit organization that promotes better software development.
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Mr. Daniel Badoi is Application Development Specialist at Accenture, having more than 10 years of experience as a software developer or team leader and holding a degree in Computer Science from The Technical Military Academy of Bucharest. During the years, he was involved in several large projects on different platforms within the Romanian Ministry of Defense. His interests span throughout a wide range of technical areas, with a special focus on mobile technology field.
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Mihai Tataran is the General Manager of Avaelgo, a Microsoft Gold Partner on Cloud Platform, a software consulting and custom development company based in Romania, and an Most Valuable Professional on Microsoft Azure. Lately Mihai had an extensive experience with Azure: completed solutions for different customers, and delivered training programs on Azure for IT companies in Romania. One of those projects made it to a Case Study on Microsoft .com website, and his company Avaelgo was nominated as Cloud SME of the Month in Europe in May 2012.
Mihai has very good experience with large audiences at international conferences: DevReach in Bulgaria, Codecamp Macedonia, TechEd NA 2011 and 2012 BoF sessions
Mihai is also the co-organizer of ITCamp Romania (http://itcamp.ro), a large community event for IT professionals in Transylvania.
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In this session you will learn details about the challenges big organizations face when dealing with Dev/Test infrastructures, both at the organizational level and at the technical level. We will explore how a possible approach, process, and technical solution can be achieved with the help of Microsoft Azure.
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Lucian holds a diploma in Engineering and computers and a Master degree in Communication Science. From 2008 he works for IBM Romania and in 2011 he became a member of IBM Redbooks writers. He is certified as IT Specialists for Open Group and IBM Storage Expert.
In his 13 years of experience he worked and coordinate teams that design, size and implemented enterprise IT solutions for clients all over the world.
Currently he leads a team of IT engineers providing services on a cloud based ecosystem with more then 15000 environments running solutions for Cognitive, Mobile, Analytics and other.
SPEAKERS SESSIONS
We live the era of fast technology evolution and change. Every year a new buzz word is announced and we spend time in understanding evaluating and implementing new technologies. From CPU to virtualization, from islands to cloud and from data to next world's natural resource - information - everything changes before we understand and adopt what we need. Is Cognitive a new era or just another buzz word? Will represent the answer to our problems or is a threat to what we became in the last 5000 years of evolution ? Is ethical to empower with creativity and individuality machines? This session propose to STOP in a context of speed and STEP forward in a context of evolution.
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Alma is leading the Java solutions area in METRO Systems Romania with focus on new architectures and open source technologies to address better the scalability and speed required in a challenging retail world. Before that she leaded the Oracle based area in METRO Systems Romania with focus on the main and complex supply chain processes.
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Development Stage
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Phil has been building experiences on the web since the late 90s. Working now as a Technology Director at R/GA in London, he works with clients like Google, Nike, Unilever and Dyson to create a wide variety of web experiences. He is a vocal supporter of things like unobtrusive JavaScript, open web standards, and the importance of performance.
Phil speaks regularly all over the world about exploring innovative approaches and architectures, and publishes thoughts both on his blog (https://hawksworx.com) and on Twitter (https://twitter.com/philhawksworth)
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Rowan is a Developer Advocate at Google, which means he works with partners to build real-world applications to prove and shape new technology. Aside from the obligatory exposure to BASIC as a child, the web has always been his natural home for coding. From early Perl-based guestbooks, through Python CMS integrations, onto PHP in more places than seems healthy, he’s seen how a high performing web app is critical to success in any business.
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Mihai is a Software Development Lead at Hudl, a sports technology company that builds analysis tools for coaches and athletes at all levels to help them win.
He splits his time between building core features for Hudl’s sport platform, managing developers, and being actively involved in the React and JavaScript communities. His experience encompasses a wide range of fields, from robotics and natural language processing to front end web design and user experience.
Moreover, he is very passionate about cutting edge technology and about sharing his experience building software. You can find him on Twitter at @MCirlanaru.
SPEAKERS SESSIONS
We've all been impressed by the likes of Siri, Google Now, and Cortana, for understanding our spoken words, but is it possible to take advantage of the powerful speech recognition behind such services on the web? This talk will explore the Web Speech API and how it can empower web apps for improved accessibility and new ways of user interaction.
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Alma is leading the Java solutions area in METRO Systems Romania with focus on new architectures and open source technologies to address better the scalability and speed required in a challenging retail world. Before that she leaded the Oracle based area in METRO Systems Romania with focus on the main and complex supply chain processes.
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With our achievements we - IT professionals, have already changed the world around us. In the same time when we are transforming the many other jobs, we constantly change OUR job. Even the IT is very young and exploded in the last decades, it still following the patterns of other business and this become more and more visible. Let’s talk about a disruptive subject, about the transformations we bring directly and indirectly to our business field and possible future way to act in this context.
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@rjrodger / richardrodger.com
Richard Rodger is co-CEO (previously CTO) and co-founder of nearForm.com. Richard is an expert and thought-leader in next-generation enterprise software delivery, with a focus on Node.js and microservices. He is currently writing The Tao of Microservices (available on early release from manning.com/books/the-tao-of-microservices), a comprehensive guide to designing and building microservice systems. His first book Mobile Application Development in the Cloud (Wiley, 2010) is one of the first major works on the intersection of Node.js, Cloud, and Mobile.
Richard was previously CTO of FeedHenry, a mobile application platform provider that was acquired by RedHat for €63.5m in 2014.
Since Richard co-founded nearForm in 2011, the company has become the world’s largest Node.js and microservices consulting company.
Richard has long been an active member and influencer of the open source software (OSS) community, specializing in OSS for enterprise. At nearForm, he has placed OSS at the heart of how the company works. He is the maintainer of senecajs.org, a microservices framework for Node.js that is a key component of nearForm’s software development and delivery capability. Richard is the host of the Dublin Microservices Meetup.
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Dan is working with JavaScript for almost 10 years and is now currently leading a team of great developers. Enthusiastic about Java and developing Android applications, working on frontend has always remained his first love. Even though he sees room for improvement, he thinks that trying to share the knowledge to others is the most valuable thing.
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As with all languages, JavaScript is continuously evolving and making things simpler. We will try to see the power and advantages of ES2015 and a small preview of interesting things in ES2016. We will discuss impediments when moving to the newest version of the language but also why developers are afraid of new.
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Angular Google Developer Expert. I am a Computer Science Engineer specialised in Web. International speaker and trainer. I am an Angular fanboy and a community activist fighting for the JavaScript revolution. I have lived and worked for all sorts of companies in Germany, Brazil, UK and Spain. I am always up for a good challenge. I enjoy running AngularZone London, mentoring students, participating in the community, giving talks and writing technical articles at Medium.
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Award-winning entrepreneur, leader and visionary expert in the fields of Business Strategy, Digital Money Management (DMM) and Business Process Management (BPM). With extensive experience in driving companies to successfully innovate & achieve revenue and business growth objectives. Currently CEO of Strands, boosting growth and strengthening its position as global FinTech leader.
Previously, founder of Polymita (acquired by Red Hat) pioneering the BPM software industry. Recognized as a Visionary by Gartner (Magic Quadrant 2009 & 2010).
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The Big Data generated every day in the world is an important challenge and opportunity for businesses.
Machine Learning techniques can be applied to transform data into knowledge that produces actionable insights to improve business performance.
This presentation focuses on explaining how the Financial Industry is being disrupted by Financial Technologies (FinTech) applying Machine Learning on the Big Data generated by trillions of Bank's transactions and customer interactions.
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Geertjan is an open source technology enthusiast working in Oracle on free and open source products such as Oracle JET (oraclejet.org) and NetBeans IDE (netbeans.org).
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JavaScript in the enterprise? Does that even make sense?
After years of developing Java applications in the enterprise, many developers have become curious about what JavaScript can do for them.
But how can you translate concepts like 'modularity' and 'loose coupling' to JavaScript applications? Do JavaScript applications have these kinds of concepts? AngularJS is a popular solution in the JavaScript world, though there are many other solutions, too. In this session, you will be introduced to modularity, responsive JavaScript, mobile development with JavaScript, as well as a range of JavaScript transpilers. By the end of this session, you will have a thorough understanding of whether JavaScript is a sensible solution for you in developing enterprise JavaScript applications, today.
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Robert Kubis is a developer advocate for the Google Cloud Platform based in London, UK, specializing in container, storage, and scalable technologies. Before joining Google, Robert collected over 10 years of experience in software development and architecture. He has driven multiple full-stack application developments at SAP with a passion for distributed systems, containers, databases, and performance optimization. In his spare time he enjoys following tech trends and good restaurants, traveling, and improving his photography skills.
– Linkedin-Profil: https://www.linkedin.com/in/kubisrobert
– Twitter: @hostirosti
– Blog medium.com/@hostirosti
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In this talk you will learn about Apache Beam (incubating). A project that came out of more than 10 years of experience with big data processing at Google. We will show you how to improve your Apps, Web or Mobile by capturing and processing data from batch and streams in one model and run it on Google's managed Dataflow service. In this talk we'll demonstrate Dataflow’s capabilities through a real-time demo with practical insights on how to manage and visualize streams of data.
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Enthusiast Clean Coder. Passionate Trainer on any Java Enterprise technologies.
After 11 years of hard experience in Java, I am currently setting the technical direction for the development performed by IBM Romania for one its largest clients. I’m PhD(CS) and a regular speaker on national and international conferences. Collaborating lecturer for Computer Sciences Department of Politehnica, Bucharest.
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Sven Ruppert has been coding Java since 1996. He is a Fellow (Head of R&D) for reply based in Munich.
In his free time he is regularly speaking at Conferences like JavaOne/Jfokus/Devoxx/JavaZone/JavaLand and many more and contributes to IT periodicals, as well as tech portals.
Blog: www.rapidpm.org
Web: www.sven-ruppert.de
Twitter: @SvenRuppert
Lanyrd: http://lanyrd.com/profile/svenruppert/
Publications: http://www.rapidpm.org/publications/index.html
Talks: http://www.rapidpm.org/conferences/index.html
Linkedin: https://www.linkedin.com/in/svenruppert
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Consultant and author Adam Bien is an Expert Group member for the Java EE 6 and 7, EJB 3.X, JAX-RS, and JPA 2.X JSRs. He has worked with Java technology since JDK 1.0 and with Servlets/EJB 1.0 and is now an architect and developer for Java SE and Java EE projects. He has edited several books about JavaFX, J2EE, and Java EE, and he is the author of Real World Java EE Patterns—Rethinking Best Practices and Real World Java EE Night Hacks—Dissecting the Business Tier. Adam is also a Java Champion, Top Java Ambassador 2012, and JavaOne 2009, 2011, 2012, 2013 and 2014 Rock Star. Adam occasionally organizes Java EE workshops at Munich’s airport (http://airhacks.com).
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José Pereda, PhD in Structural Engineering, works as a software engineer at Gluon. Being on Java since 1999, he is a JavaFX advocate, developing JavaFX applications for mobile and embedded platforms, while he also works on open source projects (JFXtras, FXyz, https://github.com/jperedadnr), co-authoring a JavaFX book (JavaFX 8 Introduction by Example), blogging (http://jperedadnr.blogspot.com.es/), tweeting (@JPeredaDnr) or speaking at conferences (JavaOne, JAX, JFokus, JavaLand, JBCNConf, JCrete…). José lives with his wife and kids in Valladolid, Spain.
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As businesses mobilize workflows and transform through mobility, enterprises demand for mobile apps is growing exponentially. As a response to this rapid transformation from desktop to mobile and cloud first strategy, Java application leaders must create a portfolio of architectures, tools and development environment to meet the growing diversity in mobile platforms and use cases. Moreover, a mobile application strategy seeks to transform business using mobile applications to improve access to enterprise data, back-end and cloud services and streamline business processes for mobile use to stay agile and competitive. Therefor a reliable mobile development platform is foundational to the deployment of strategic and packaged applications.
This session explains and demonstrates how to build a Java based mobile backbone in your company. Mr Pereda will explain and demonstrate how you -by leveraging your extensive Java skills and by programming in your own familiar IDE- can build one application using one cross-platform Java API and deploy to all platforms. Additionally learn how a cloud based clearinghouse can transparently connect your app with the enterprise back-end and let it at a glance profit from improved security and common mobile features such as notifications, authentication, data synchronization and persistency etc.
Digital & E-commerce stage
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Dr. Ana Iorga is a savvy consumer neuroscience expert with a deep abiding passion for bringing science to marketing. She is a professional who has spent over a decade in working with business as well as academia. Ana, having founded one of the fastest growing full service advertising agencies, has deep expertise in the world of design, communication, branding and the creation of marketing campaigns for brands across diverse industries such as Consumer Goods, Retail, Finance and Media. Given her unique academic background, Ana then set out to found Buyer Brain, a consumer neuroscience research lab, that focuses on delivering non-conscious insights which drive deeper customer engagement. Ana is a Medical Doctor that holds a double MBA degree in Marketing and Finance from the University of Ottawa & Bucharest School of Management and is currently a PhD scholar in consumer neuroscience with the Bucharest Academy of Economic Studies. Dr. Iorga has been a member of TAAN, a global network of senior advertising professionals since 2009. She also serves on the editorial board of NMSBA’s Insights Magazine. Ana is a lecturer at Hamburg Media School’s Neuromarketing Manager Program and co-editor of Ethics in Neuromarketing, a path breaking book exploring the ethical challenges in Neuromarketing. Ana is also the a member of the NMSBA Advisory Board.
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Mona Opran is COO of Centrade | Cheil, a regional communication hub for South-East Europe, with headquarter in Bucharest and local offices in Belgrade, Zagreb and Budapest.
Mona started her carrier in communication and business management 19 years ago, pioneering the communication field in Romania. Since then, she gathered a wide knowledge of the advertising industry, both as a client and as an agency person.
Between 2013 and 2016, as COO of Centrade Saatchi & Saatchi, Mona coordinated agency’s operations through two major changes: from Centrade Saatchi & Saatchi to Centrade (ending the affiliation to Saatchi), continuing as an independent communication agency and further, starting an affiliation with Cheil Worldwide as Centrade | Cheil, regional hub for South-East Europe.
This period was also marked by a business model change towards integrated communication centered on people insights and brand needs by enhancing a broad range of skills and services across digital, technology-driven solutions, content production and events.
Mona is also a board member of UAPR (Romanian Association of Advertising Agencies), PWN (Professional Women Network, Romanian Chapter) and Casa Ioana (local NGO).
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Călin began his career in telecomm in 1997, and his first contact with advertising was 12 years ago. After nearly two years in the Client Service department at McCann Erickson Romania, Călin specialised in marketing and business communication in the media group MediaPro, at the helm of the news agency Mediafax. Subsequently, he took over the management of the news agency Mediafax’s Czech Republic. Following this international experience, Călin was Managing Director of MRM Partners for three years. During this time, the digital agency won the title of “Agency of the Year” at Internetics, and received awards at Cannes Lions.
In the last two years, under Călin’s leadership, Publicis Romania digital projects received awards at renowned festivals, such as: Cannes Lions, D&AD, Effie Awards, Golden Drum, Internetics, New York Festivals.
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Expert in PwC’s Innovation & Incentives team, based on the experiences of dozens of projects specializes in Commercial Due Diligence, market analysis, corporate strategies and commercialization of the R&D projects. Currently, leader of PwC’s startup acceleration initiatives in CEE region – including Startup Collider (www.startupcollider.pwc.com).
Founder and Board member of the Technology Entrepreneurship Foundation, which runs the acceleration program under MIT Enterprise Forum Poland license. Frequent mentor and judge in startups’ support programs. In addition, a social activist with the experience of building a community of innovators and entrepreneurs. For several years, one of the main drivers of TEDx community in Poland.
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IT&C Marketing manager with 10 years experience in telco and IT&C projects, in charge with transversal partner integration
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Raluca Goia is Global Customer Acquisition Manager at Bitdefender. Her strong marketing communication background combined with digital brand ecosystem tailoring skills helps her in the everyday challenge of designing, developing and managing the implementation of marketing communications strategies cross home user cybersecurity products and SOHO cybersecurity products with the purpose of driving new customers acquisition and growing the Bitdefender awareness level, globally.
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I am a technology entrepreneur. Over the 20 years of my carrier I have gained a lot of experience in setting up and launching new businesses in both Europe and in the US. I have started working for Andersen Consulting in Hungary, later in San Francisco, but soon after I started my first consulting company in San Francisco Bay Area.
I have successfully started companies in the following industries: Internet, E-Commerce, Cloud Software, IT system integration, IT equipment distribution, Digital Media and Cosmetics. Right now I am managing most of these companies from Budapest, Hungary, working with close to 30 highly skilled and motivated people.
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Having a passion for digital since childhood and graduating Management at ASE, I had my first contact with performance marketing in 2010 in a top company where I developed business for multiple partners throughout Google AdWords campaigns.
In 2012 I founded Search Ads agency which become in very short time Google Premier Partner – at the moment, we are creating strategies and optimizing campaigns for over 200 clients from Romania and abroad.
Over time, I achieved a rich experience in optimizing rate of conversion, UX and online strategy.
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Qualified lawyer, trained and practiced at Clifford Chance & Taylor Wessing in The City of London, Budapest and Bucharest between 1995-2000. Subsequently spent 12 years as an executive working in television for a NASDAQ listed company, CME, which controlled TV channels across CEE, including Pro TV in Romania, where Oliver was a board director for 10 years from 2002.
For the last 4 years Oliver has worked for a family held group based in Ireland, Forsage, with operations in Telecoms, media, advertising and tech start up businesses. Oliver is co-managing several start-ups with a focus on Oriel, a publisher solution to address the impact of ad blocking on online advertising revenue
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With over 22 years of experience in the local and international marketing industry, spent mostly on several well known multinational and local companies like: DHL International, IKEA Romania, Baneasa Investments, DTH Television (BOOM Tv) – Ionut focused in the last 6 years on the digital marketing projects and along with his team from 2BCOM Think Team has developed integrated sales and communication projects using interactive marketing strategies and digital tools. More details about 2BCOM Think Team and our projects on: www.2bcom.ro
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Claudia Chirilescu founded Spoon in 2003 as an independent media agency with focus on strategic thinking. Spoon breathes an antreprenorial spirit: proactive, focus on results, responsable for growing brands, understanding client needs, keeping up with digital trends and embrace innovative thinking.
Spoon core philosophy is that results are influenced equaly by content, platform and audience. Understanding context and audience behaviour, real time optimizations and continous testing are mandatory if you want to engage the audience with your brand.
The rapid rhythm that digital, technology and society evolve transformed the way we do communication today. At Spoon we challenge ourself to a continous learning process, curiosity and measuring results.
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Emilia Branzan is Industry Manager at Google, with focus on branding strategies. Before joining Google, Emilia collected over 10 years experience in brand building, digital and marketing and positioned Lidl as a digital-first player in Romania and Europe. She studied PR&Communications and has a MBA in Business Innovation.
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In-depth technical knowledge is what describes Alex best, no matter if you are talking about Cloud, Big Data, IoT or other hot topics. Being a very good professional, he’s very passionate about what he’s doing, but still, he’s able to keep things in perspective.
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Marketing Director, Greater Balkans Beverages & South Eastern Europe Franchise. From this position, he coordinates the Brand and Trade Marketing Platforms activation for PepsiCo Beverages in Romania, Greece, Bulgaria, Serbia, Albania, Croatia, Macedonia, Montenegro, Bosnia, Malta, Cyprus and Israel, teritorries comprising over 67 million consumers.
“My story with PepsiCo started over fifthteen years ago, offering me the chance to fulfill and develop my abilities and experience, while working for some of the most iconic brands in the world. I am excited about what’s to come as a marketing inflexion point within next decade, hopefully moving companies from analogic leadership to a digital leadership approach, enabling me to manage integrated brand experience plans across one of the most vibrant market of Europe.”
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It has been 7 full years since Raluca founded Perceptum as a Concept boutique of innovative marketing ideas and the agency has proven itself through the numerous result-oriented creative campaigns designed and implemented so far. Prior to setting up the Agency, Raluca held marketing management positions in major banking, auto and pharma companies.
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Andreea is a multi-disciplinary thinker, with a passion for new things.
For the past 5 years, she’s made team with Kaleidoscope Proximity, one of the biggest digital agencies in the Romanian market, to create value to the brand and value to the people for clients such as MAGGI, UPC, Pepsi, Mountain Dew, Lay’s, Bepanthen, OMV Petrom and many more.
In 2015, she was named Creative Director – probably the youngest department manager in the history of our local industry. Since then, Andreea has been growing a talented team of social media, content, copywriting & design skills.
Before advertising, Andreea has worked several years as a Journalist for different national newspapers and magazines.
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A biotech engineer that rediscovered himself in advertising, Adi started more than 11 years ago in BTL and after a few years decided to navigate well within the digital territories.
A “process thinker” by education, after having coordinated and implemented hundreds and hundreds of projects, he switched budgeting and implementation with planning and is now Head of Strategy and Planning at Kaleidoscope Proximity Bucharest.
He’s also a father, a mad driver, a Zen embraces.
Whatever, he’s cool :).
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I am a goal-oriented business professional with 15 year’s experience. Extremely effective in planning and leading projects – PMI methodology, also with good knowledge of ITIL methodology, creating and maintaining project schedules, understanding business needs in order to translate them into technical requirements for implementation.
I am a professional with deep knowledge in Technology (Data,Voice networks and IPTV, IT applications), Operations, Roll-out and Service Delivery.
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Having over 15 years experience in business strategy, management and entrepreneurship, I founded few startups in different domains, being passionate about innovation and technology. I enjoy to be involve in provocative projects, boosting start ups evolution.
My main activities include business development, marketing strategy, sales operations on long term. As a country manager for ZONIZ I’m responsible for increasing share market of product in Romania and create unique projects with the proximity software platform based on ibeacon technology.
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Motto in Business: CUSTOMER, CONSUMER, CUSTOMER, CONSUMER! Entrepreneur and co-founder. Focused on creating something new and novel of interest to all. High tech hard- and software combined, bringing new and appreciated high value adding LBS-BI (Location Based Services driving Business Intelligence). Building an infrastructure of connections to provide extra benefits to all end-users who carry any kind of mobile device. This through partnerships with businesses and brands, selected upon end-user choice and preferences. YOURWAY Services.
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Alexandru Jijian is an E-Commerce consultant with more than 12 years of experience. He runs the SAP hybris Sales Department as Head of Omni-Channel Strategy at Evozon Systems, oldest hybris partner in Central Europe and one of the most important Software Consulting companies in the region. Having a wide variety of projects in his portfolio, from bootstrapped start-ups to large, corporate projects spanning complex B2B and B2C scenarios like Auchan Romania or Bridgestone Turkey, Alexandru focuses on keeping companies closer to their customers.
He’s an active part of the local E-Commerce Community, regularly transferring knowledge through trainings related to User and Customer Experience, Project Management, Business Analysis, Integrated Marketing, Sales and Logistics.
He’s also the biggest Omni channel fan you’ll meet at this conference. Come and say hi, he’s got answers to your E-Commerce questions!
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As Country Manager of Switzerland for hybris software and SAP CEC (customer engagement & commerce) since August 2010, Markus Wenger is responsible for driving the activities of the company in Switzerland. Successfully advancing the company’s profile in the region and driving the adoption of products across the full CEC portfolio, Markus leads a team which is instrumental in helping Swiss businesses to engage better with their customers and deliver a truly omni-channel commerce experience.
Wenger started his career at Oracle where he spent nine years in various positions, most recently as Business Unit Manager Technology Solution. Then followed a position at Information Builders where, as Director of Marketing & Technology for Germany and Switzerland, he was responsible for the marketing activities across all the areas of business.
Afterwards he established a broad customer base at Silverstream as the Country Manager Switzerland, until the company was acquired by Novell. During the following six years he decisively boosted the Software Business at Sun Microsystems.
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Mihai is Search&Targeting Manager at eMAG and he focuses on bringing an individual experience for each client. He is passionate about customer engagement and in his goal is to use technology in order to bring the customers closer to the products they desire. He aims at maintaining a personalized “conversation” with customers using retargeting and highly relevant ads.
With 10 years of experience working in Media for one of the top Romanian TV Channels, the last 5 spent in the Digital department, Mihai was in charge of adapting and implementing the latest digital trends: Live Broadcasts on Facebook, Instant articles and Social Media engagement campaigns.
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Florinel Chiș is a specialist in e-commerce and entrepreneur with over 14 years of experience. He began his career in 2002, while in high school, as a programmer. In 2006, he started the first start-up, a software development and design company that has developed numerous projects for brands such as Autodesk, eMag, Romstal Group, PC Garage, Marketonline, Altex, Dedeman and Flanco. In 2012, Florinel Chiș established in the UK, working for online retailers and Warner Music Group, where he developed the global ecommerce platform for the group. In 2013 he co-founded Elastera, a British start-up, a hosting platform for online stores, the company obtaining VC Funding in Q1 2014. Florinel Chiș was also the OSF Global Services consultant for Fortune 500 customers.
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- 11 years of experience in telecom
- 13 years of experience in management positions
- approximately 800 people – the largest team coordinated
- 4 industries
- 2 business start-ups implemented with a financial impact of 8 digits – expressed in euros
- 9 future managers who have benefited from his coaching and mentoring
Behind these figures lies one of the best performing Romanian managers, Marius Costin.
Currently, Marius Costin coordinates the PayU Romania team – the number 1 expert in online payments – as Country Manager. His focus is on building talents and teams, retaining highly motivated people and identifying opportunities for accelerated growth on the e-commerce market.
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Cristian Bolocan is Head of SEO department at SEO Cupcake, an online marketing agency. Until now he developed SEO strategies for over 300 websites, from which, the most notable domains are: Fashion, Pharmacy, Real estate, IT&C, Auto, Healthcare and Travel.
His objective is to innovate SEO strategies, both for startups and for grown-up business, all activities being reported on the growth of transactions and leads, based on KPI’s set.
Cristian is also involved in other activities like: digital marketing planning, conversion rate optimization(CRO), user experience (UX) and data analyzing.
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Adrian is an investment professional with over 10 years of experience in equity research, portfolio management and non-executive board membership. He is currently Vice-president at Franklin Templeton, where he has research responsibilities for listed and unlisted companies in Romania, Georgia and Croatia.
His previous experience includes roles at Goldman Sachs and Lehman Brothers in London and BT Asset Management in Romania. He holds a master’s degree from the London School of Economics and a bachelor degree from Richmond, the American International University in London. He is also an active member of the start-up and angel investing community in Romania.
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Marian Seitan is the General Manager of the Mediapost Hit Mail group. He has graduated the International Business Faculty at ASE Bucharest in 1996 and the Canadian-Romanian MBA in 2004. He founded the Hit Mail company in 1997 and was one of the pioneers of direct marketing in Romania; under his leadership, Hit Mail have launched year after year the main direct marketing tools in Romania and have become a veritable direct marketing school for several marketers. He is also currently the president of ARMAD (the Romanian Direct Marketing Association).
Mediapost Hit Mail group is currently the biggest direct & relationship marketing group in Romania, with a turnover of 10.8 million Euro in 2015, It is owned 100% by Mediapost SA (France), a subsidiary of the French Post.
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The information about this speaker will be updated soon.
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Raluca Guset is the Retail Manager of QuickMobile, the biggest tech specialist in Romania. Highly experienced professional, with national and international know how in retail management, Raluca is responsible for the QuickMobile offline expansion, in charge with the company’s biggest project this year – the QuickMobile franchise.
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Motivated by results and driven by passion for marketing, Andrei Georgescu is the Managing Partner and Co-Founder of White Image.
With a experience of more than 13 years in the field of email marketing, Andrei Georgescu has created successful campaigns for renowed companies like ING Bank, OTP Bank, Alpha Bank, Flanco, Lindab, Audi, Volkswagen, Dacia-Renault, Publica, Romstal.
He has been certified by Marketing Sherpa in advanced email marketing strategies, optimization and value proposition development. Andrei is also an associated teacher at the advertising school of International Advertising Association where he teaches Email Marketing.
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Lucian Aldescu is the CEO of DPD Romania – a courier company with 40 years of experience in Europe. Lucian started his career in transport & logistic field in 1994, as a logistic manager for Eculine. In 1997 he founded, together with James Gray-Cheape, Pegasus Courier, company which was acquired in 2008 by Geo Post and was renamed DPD Romania.
Lucian Aldescu graduated an MBA program at Tiffin University and has been the president of AOCR (Courier Operators Association of Romania) during the period 2009-2011.
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Florinel Chiș is a specialist in e-commerce and entrepreneur with over 14 years of experience. He began his career in 2002, while in high school, as a programmer. In 2006, he started the first start-up, a software development and design company that has developed numerous projects for brands such as Autodesk, eMag, Romstal Group, PC Garage, Marketonline, Altex, Dedeman and Flanco. In 2012, Florinel Chiș established in the UK, working for online retailers and Warner Music Group, where he developed the global ecommerce platform for the group. In 2013 he co-founded Elastera, a British start-up, a hosting platform for online stores, the company obtaining VC Funding in Q1 2014. Florinel Chiș was also the OSF Global Services consultant for Fortune 500 customers.
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Ionut Grossu, Managing Director and Co-founder of Service Return, is one of the most experienced ecommerce professionals in Romania. He is one of the Fashions Day’s creators, managed the new business developement for Elefant, insured ecommerce consultancy for diverse projects in Belgium, China, Russia or UK, and, among others, starting 2011, Ionut is a Lifetime Member of Worldwide Who’s Who in Ecommerce.
Today, Ionut Grossu is the Managing Director of Service Return, the european online platform that manages everything from service to return for all kinds of lifestyle devices in all European Union countries, and one of the few local businesses invited at Web Summit 2016, Lisabona, the world’s biggest digital event.
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Marketing Innovation Stage
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Markus Kramer specializes in helping brands and businesses grow stronger. He advises Boards, Executives and Operational Teams as well as Private Equity and Growth Funds on all aspects of strategic positioning and brand management.
In his most recent undertakings Markus helped Aston Martin and Harley-Davidson build, scale and deliver their fascinating brands to more people in more places around the world. Other work includes many years of brand-, marketing- and retail development at numerous other marques, including institutional asset managers, fintech-startups, consulting work for Ferrari and private equity backed luxury mobile phone maker Vertu, covering the entire spectrum from mass to premium to luxury; and vertically from insights to strategy to execution and measurement.
A passionate business and brand builder, Markus is also an Honorary Senior Visiting Fellow at CASS Business School (London) and a recognized thought leader in the fast paced world of cutting edge brand & marketing management. He speaks regularly and engages in select teaching assignments at prestigious business schools on what we can learn from the epitome of branding (Luxury) and the transformational power of brand in the context of strategy, change, leadership, innovation and growth.
Markus is Swiss at heart and holds degrees in Marketing & Brand Management, International Project Management from the University of California in Berkeley (USA) and an MBA from the SAID Business School at the University of Oxford (UK). Markus sits on the European board of the Chief Marketing Officer (CMO) Council and is a member of the steering Committee of UK’s CIM (Chartered Institute of Marketing) Marketing Confidence Index.
Markus is fluent in five languages and lives between London and the shores of lake
Zurich in Switzerland when not traveling.
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Dom is group director of strategy at adam&eveDDB (London) Agency of the Year in Campaign 2014 & 2015, Ad Age 2015, Cannes 2014, Fast Company’s Top 10 most innovative companies in Marketing and current IPA Effectiveness Grand Prix Winner.
Who are perhaps best known as ‘the people who do John Lewis’.
Dom leads strategy across a range of clients including John Lewis partnership, Volkswagen, Aviva and Mulberry and has produced a wide spectrum of creative work including algrorithmically synchronized digital experiences (Volkswagen’s ‘Play The Road’), digital content (Mulberry ‘winxmas’) and some classic film (Volkswagen Value & Film Sponsorship, The Economist).
He is current Chair of the Account Planning & Strategy Group (APG); is a judge on IPA Excellence Diploma, WARC Social Strategy, Effies and APG Strategy Awards; has won multiple awards including Cannes Lions, Clios, D&AD, Eurobest, Campaign Big, Epica, British Arrows, MOMA, Webby, Creative Circle and 5 IPA Effectiveness awards; and was voted as ‘awesome’ in an international survey of strategists.
He counts DJing and raising two young kids as a continuous work in progress.
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This talk looks under the bonnet of some of the most awarded ideas in the world to identify the secrets behind transformative strategy in a digital age.
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Ellen Anthoni is trend researcher at Trendwolves, a full service trend and marketing agency and THE reference in European Youth Intelligence. Since 2007, Trendwolves makes businesses future proof. Starting from insights in youth trends and young family culture, they develop strategic advice and valuable implementations.
As one of the Trendwolves, Ellen is experienced in identifying youth trends and key influencers, and is editor-in-chief of the European Youth Trend Report. Her view on consumer trends is formed by her background in sociology and design: analytical with a creative edge. She has a sixth sense for emerging cultural movements and coolness, and shares her insights as a keynote speaker and lecturer at the University College Ghent. Together with clients she imagines possible future scenarios and develops future strategies.
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Changing expectations and sensitivities amongst young people are a driving force for innovation. In this session you will get a glimpse into the future by diving into youth culture, and learn how to engage heads and hearts by a different approach of marketing.
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Having started during the heady boom days of late 90’s San Francisco, Deirdre McGlashan has been involved in all aspects of digital marketing throughout her career, from strategy to media to technical development and everything in between. As Global Chief Digital Officer for MediaCom, her role is to ensure the full power of technology and interactivity is utilised to drive business growth for clients’ brands, from thinking about the entire marketing system when developing communications solutions, to harnessing and using different types of data for identifying opportunities, solutioning and execution, through to delivering specialist excellence in activation. Having this understanding of the holistic digital picture and experience with how things are built from the very beginning has given her a strong base to help clients make the most of their Content + Connections.
Prior to this role, she was Head of Digital, Global Clients for Aegis Media for three years and before that the CEO of wwwins Isobar Greater China (an Aegis Media company), a team of 220 digital specialists across strategy, creative, technology and media across Greater China. In the independent agency space, Deirdre was a Founding Partner at AnalogFolk, a multi-disciplinary marketing communications agency in London that fuses both analog and digital communications channels.
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Digital, technology and devices have significantly changed the way consumers interact with brands. Disruption? Yes. Opportunity? Definitely. Does this mean the old rules no longer apply? No, it means applying the old rules to the new tools. In this session, we’ll explore how storytelling and brand building have been reinvented in the digital age.
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Anca was in charge of entering the RO market and during one year she achieved great results and implemented MiniCRM successfully across different companies. Her enthusiastic approach and out-of-box thinking have shown her managerial skills and gave her confidence to enter the Romanian market with a successful product.
Using her psychology and advertising background she is constantly searching innovative ways to spread awareness among the Romanian market regarding MiniCRM’s software and to help SMEs to grow and improve their workflow, communication and business goals within their company.
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Leskó Norbert is a tech Entrepreneur, born in Budapest, living in Vienna. Passionate leader, technology oriented person with strong management skills, he is the CEO & CTO of MiniCRM, a cloud based sales & marketing automation software, accessible for thousands of small and medium business owners.
His vision is for MiniCRM to be the first choice for Eastern European SMEs when they seek solutions to increase the productivity and efficiency of their teams and to develop their business. Norbert built MiniCRM first as a solution to the existing problems inside his own company. After he thought about improving and developing a software that a lot of companies can benefit from, not only his company, and people will love using.
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Daniele (@yellif) is co-founder of Creative Social, a club for global creative and brand leaders who believe creativity and innovation will deliver better business and culture. He also runs Mutant, a momentum consultancy which helps businesses deliver change and growth opportunities through collaboration, creativity and innovation. Daniele is also extremely active in the diversity arena as co-founder of Token Man, an initiative to give men in industry a better understanding of the challenges women face in business and a greater empathy for when they are in the minority, as well as being one of the brains behind The Great British Diversity Experiment.
Previously Daniele was CEO of Profero, which he helped grow into a 300 strong global businesses with over 10 offices worldwide and was most recently Head of Innovation at Cheil Worldwide. In 2014 he was voted in the Top 10 of the UK digerati by the Drum.
Daniele has co-edited and co-authored a number of books including the latest Creative Social book: Hacker, Maker, Teacher, Thief: Advertising’s Next Generation. His passions include travelling to exotic places, cinema and Arsenal football club.
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We are about to enter a new age of creativity thanks to technology. From AI to neuroplasticiy to new platforms, people have never had more opportunities to be creative.
But what does this mean for business? And how do you create a culture which allows people to express themselves freely, coming up with ideas regularly which deliver business value and a competitive advantage in the market. Daniele will talk about what the main barriers are for creating a creative culture and how these need to be broken down as well as talking about the new Creative Super Powers of Hacker, Maker, Teacher and Thief.
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Costas is one of the founding partners of the Happen Group. Since 1996 he has worked across the globe in many areas of innovation, from strategy to design, from commercialization to manufacturing. He has continuously pursued the balance between technology, consumer need and business relevance, driving for the innovative leap to achieve all three. Costas has enabled insightful, commercially viable innovation across cultures and categories on all continents (including the Antarctic), for clients such as Mondelez, Heineken, Sanofi, TUI, SC Johnson, HSBC, Reckitt Benckiser and many more. He is an acclaimed satirist and author on the topic of business & innovation.
SPEAKERS SESSIONS
Sharing stories from Happen Group’s 10 year history of making innovation in consumer markets work across the globe, Costas will bring to life the reality of what it takes to succeed.
- Reasons innovation fails in most mature markets and how to get it right
- Consumer frustrations and commercially viable solutions
- How disruption affects your organisation as much as the market
- How to spot and nurture the true innovators in your business
Happen Group has created well over $4Bn incremental revenue for global clients. Innovations that protect, grow and transform their businesses: an exceptional track record in FMCG, Food, Drink, Homecare, Healthcare, Personal care and Retail innovation.
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Kristoffer Ewald is an internationally recognized digital strategist with 17+ years of experiences around digital in consulting, entrepreneurship and agencies.
His career has included a web agency called Silvertag in the happy days of pre 2000 internet, NxT@Copenhagen Institute for Future Studies to incubating THNK, an innovation consultancy that was sold to Saatchi & Saatchi in 2003. Later he launched a series of startups including The Milk, a first mover on online strategies consulting focused on usability, behavioural analysis and analytics, later acquired by Netbooster Group based in Paris and Europe’s largest independent performance agency.
Kristoffer now acts as the Group Chief Innovations Officer and leads the team that delivers data-driven strategies to strategic clients and drives change. Kristoffer have been active in the Digital Analytics Association since its early days and have participated in its Research Committee. Kristoffer was a founding member of the board at Association of Danish Digital Agencies. Kris has developed 5 flourishing startups.
Kristoffer is a very popular and well received international speaker with well over 150 talks on his path. When he’s home he lives with his wife and two young kids in Zug, Switzerland where they relocated from their native Denmark and where he rides his bike to work and dreams of the days when there was still enough free time to go adventure racing.
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Thomas is the SVP Product and Marketing of United Influencers. He has over 15 years of experience within digital marketing, he’s written books and does keynotes all over Europe.
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Dr Jillian Ney is the UK’s first Dr of Social Media and a Digital Behavioural Scientist. She is a consultant to marketers, helping them to analyse and use social data to tap into their audiences’ non-conscious thinking and behaviours.
She believes that marketers are currently measuring the wrong social metrics. Dr Jillian believes that by measuring non-conscious triggers, drivers, heuristics and brand cues, brands can more effectively grab, provoke and convert audience attention. Her proprietary People Science for you Social Data framework helps marketers to get to the data that matters to marketing success and business growth.
Dr Jillian has worked with brands and agencies including EAIE, PwC, Serco, Adidas, CreateFuture and GfK.
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Lucia Ciucă started working in research during college, and succeeded at it for almost 10 years.
In 2011 she joined eMAG team as Research Manager and in March 2012 she was named Marketing and Communication Director. She spent more than 3 years with the team of the biggest e-commerce site on local market.
Starting August 2015 she is the Managing Director of Quantum Data Science, the newest DATA Company in Romania, specialized in data technology. The company is member of thegroup, the biggest independent communication group in Romania.
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Kristoffer Ewald is an internationally recognized digital strategist with 17+ years of experiences around digital in consulting, entrepreneurship and agencies.
His career has included a web agency called Silvertag in the happy days of pre 2000 internet, NxT@Copenhagen Institute for Future Studies to incubating THNK, an innovation consultancy that was sold to Saatchi & Saatchi in 2003. Later he launched a series of startups including The Milk, a first mover on online strategies consulting focused on usability, behavioural analysis and analytics, later acquired by Netbooster Group based in Paris and Europe’s largest independent performance agency.
Kristoffer now acts as the Group Chief Innovations Officer and leads the team that delivers data-driven strategies to strategic clients and drives change. Kristoffer have been active in the Digital Analytics Association since its early days and have participated in its Research Committee. Kristoffer was a founding member of the board at Association of Danish Digital Agencies. Kris has developed 5 flourishing startups.
Kristoffer is a very popular and well received international speaker with well over 150 talks on his path. When he’s home he lives with his wife and two young kids in Zug, Switzerland where they relocated from their native Denmark and where he rides his bike to work and dreams of the days when there was still enough free time to go adventure racing.
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Lucian Romascanu, a graduate of ASE Bucharest and with an EMBA with the University of Washington, Seattle/ASEBUSS has a long experience in media and held top position with important Romanian media companies like Ringier or Dogan Media/KanalD.
His role within TailWind is to increase the presence of Project Agora within the digital landscape and to make it the preferred destination of the advertisers’ programmatic budgets. In the same time Romascanu and his team will grow the market share of Sizmek adserving solution, part of TailWind portfolio.
Project Agora, which was officially launched in December last year in Romania and Greece, aims to bring laissez-faire in advertising by creating trusted, brand safe marketplaces that add value to advertisers while protecting the interests of local publishers.
Within five months from its launch Project Agora Romania onboarded eight top Romanian publishers and ran campaigns that reached higher KPIs than the industry average.
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Dragos Stanca is the founder and CEO of ICEEfest – Interactive Central and Eastern Europe Festival – and a board member of TDG, one of the leading digital marketing groups in CE, SE Europe and MENA.
He is also overviewing the TDG’s operations in Romania: ThinkDigital (ad network and media services) and TailWind (ad tech and programmatic advertising)
As entrepreneur and/or investor, he founded several companies and projects (the most well known, Q2M, being acquired in 2012 by TDG).
Dragos occupied in his 30’s CEO positions in two of the most important publishing groups in the Romanian market and in his 20’s he was active as a journalist (working with local and international media groups).
He holds a master in economics (“Babes-Bolyai” University, Cluj) and an eMBA in media (Scandinavian International Management Institute, Denmark).
He’s blogging from time to time on dStanca.net (but you have better chances to stay in touch with him on his Facebook page).
