Global Head of Experience Strategy
Omaid Hiwaizi is the Global Head of Experience Strategy at Blippar, the world’s leading visual browser and fastest growing augmented reality platform. One of the industry’s hybrids, Omaid studied mathematics and got a job as a graphic designer on i-D magazine, before entering the agency world as a creative and then metamorphosing into a strategist. Having founded two agencies (Hubbard Hiwaizi McCann and Crayon) and transformed several planning departments, he has the most diverse mix of marketing expertise, gained on UK and global business across the widest range of marketing disciplines. He’s passionate about how creative technology can be used to transform how people engage with the world, with brands, and with each other. At Blippar he’s working with brands and agencies to develop the next generation of marketing engagement strategies using Augmented Reality and Artificial Intelligence.
SynopsisThe AR marketplace is predicted to be worth $83 billion by 2021, and enhance the daily life of billions of people round the world. This technology will transform every industry – from consumer goods to travel. Omaid Hiwaizi, Global Head of Experience Strategy for Blippar the leading Augmented Reality and Artificial Intelligence ecosystem, will share with you his insights into the future of this technology, illustrated with best in class examples to empower you to maximise how brands can leverage this new emerging reality. He'll also share Blippar's range of self-service tools that enable agencies and brands to create their own AR experiences, to get their slice of the $83 billion AR cake.
Director Content & Social Media
In a world of social media bullshit bingo, Anneli gets shit done by cutting the crap. As Director of Content & Social Media for DDB EMEA Anneli supports key clients and DDB EMEA agency teams furthering their content & social media performance. She’s a digital planner with over 10 years of experience in social planning, branded storytelling and community management. Her specialty is guiding brands to a consistent high quality global social presence, leverage the power of content & communities and setting up Global Centers of Excellence for brands like Heineken, McDonald’s, Volkswagen, Royal Canin and LeasePlan.
SynopsisGiven that over 80% of social media traffic comes from mobile devices, "mobile-first" storytelling could well be replaced by "mobile only". The role of brands as storytellers has changed dramatically driven by changing consumer behavior. Introducing new video formats, such as stories, live, 360 and influencing the mass distribution of short-lived content. Anneli Rispens, Director of Content & Social Media, EMEA DDB, shows how some of the top brands connect with their audience through mobile social content. While sharing some do's & don'ts that will help you become a better storyteller.
Senior Software Engineer
Alex is a software engineer at Red Hat working on creating testing tools for developers. He is a passionate of Java world, software automation and he believes in the open source software model. Alex is the creator of NoSQLUnit project, team member of Arquillian, Asciidoctor and JSR-374 (Java API for JSON Processing) Expert Group. Co-author of Testing Java Microservices book for Manning and international speaker presenting his talks at software conferences like Devoxx, JavaOne, JavaZone or JavaLand.
SynopsisOne of the most important benefits of automated testing is to ensure a fast and safe code refactoring to evolve our system architecture. The main problem is how to write tests that are easy to write, easy to follow and not time consuming during development nor execution time. In this session, we are going to explore some powerful Java testing libraries that will help you write better (unit) tests focusing on the main Unicorns architecture challenges such as validating microservices endpoints, remote calls to other microservices or just asynchronous/reactive code.
Chief Creation Officer
Started career as actor in Sydney. Performed Shakespeare. Some acclaim. Rewarded with roles in soaps and commercials.
Wasted four years on marketing degree. Kept acting. Started coaching tennis. Managed rock band. All abysmally.
Escaped to London to be TV’s next heartthrob. Failed. Started modeling instead. Became Storm Model’s least successful model – ever.
Desperate for money and creative outlet. Crafted fantastical CV that won job in finance. Excelled, travelled. (Spent a month in Turkey!)
Loved creative writing portion of that experiment. Got job as reporter. Started private investigation business. Excelled again. Kept acting on the side, still not-very-good-at-it.
Advertising then a-called.
Cut teeth at URSA. More cutting with copy legend John Bevins. M&C Saatchi for four years. Hall-of-Famer Tracy Wong at his LA office. Legends Tim Gillingham and Bob Brihn’s CD in frigid Minneapolis. Icon Marty Cooke at SS+K in NYC. Replaced Marty as ECD when he left.
Started own agency. Won Nickelodeon. Sonos. Won L’Oreal. Won Hugh & Deb Jackman. Won Diageo. Won NFL + P&G. Lost one or two, too. Sold agency.
Written TV. Created print. Crafted experiences. Digital. Guerilla. Invented products. Games. All rather well.
Judged One Show twice, spoken at Cannes three times (2015, 2016, 2017), consulted creatively to Apple and most recently We Are Social, where he was consulting CCO. Won lots of metal including gold at Cannes.
Is now Chief Creation Officer at his own creative consultancy, SSC-NYC, based in Soho, New York City.
SynopsisEvery brand is trying to leverage the power of social media, and with good reason. But you're all sucking at it. I will tell you what you're doing wrong, and why, and how to fix it, and well.
Global SVP, Insight
Ian Forrester is Unruly’s Insight Director, with 15 years’ of insight experience gained during international roles at L’Oréal, Nestle, Tate & Lyle and Sony. Ian allies his expertise in consumer, shopper and commercial insight with a deep understanding of online video to form outstanding content strategies for our forward-thinking clients.
SynopsisThe importance of emotions in advertising The importance of culture in advertising Why use the Hofstede framework to measure culture? Why update the original Hofstede framework? Cultural analysis in action - case study
Senior Business Development Executive
Rotem joined eyeo, the company behind the worldwide popular browser extension Adblock Plus in 2015. His background in online ads helps him to develop new scalable collaborations that allow eyeo to successfully move its Acceptable Ads initiative forward.
Rotem’s current position at eyeo in business development puts him in charge of innovative partnerships with various ad-tech companies. Rotem is also a member of the Israel Bar Association and has a background in corporate and antitrust law.
SynopsisAdtech is a fascinating industry, it has introduced countless tools to empower (and to sometimes even deceive) publishers, advertisers, platforms and networks. However, the user’s choice is hardly ever considered. Thus, it is no coincidence that users decide to use ad blockers to browse the web without having to face obtrusive ads, an ironic trend in light of the advanced capabilities and matrixes the adtech industry has introduced. Partial ad blocking, which this talk focuses on respects both sides; the side of the industry that needs to monetize and the side of the user who dislikes intrusive ads. Can ad blocking help to improve adtech on the long run?
Head of growth
Noam is the Head of Growth at YEAY, a revolutionary app that allows buying and selling with videos. Previously Noam was the Product Manager for the Growth Team at SoundCloud. His team is responsible for driving user acquisition, onboarding and retention across all platforms (iOS, Android, and web). His work involves driving global growth using data prediction models, powerful backend systems, hacking growth marketing, and developing user facing features.
Previously Noam was a film producer and director and a researcher in the field of social neuroscience.
SynopsisIt is now clearer than ever before that users have very little loyalty to any app. They do not care about the platform, but rather what they can find there. This is the starting point for any app growth team. In my talk, I will tackle the issues of onboarding and engaging the user through one simple question: How can you better retain your users? Drawing from personal work experience at YEAY and SoundCloud, I will share how my team and I solved retention and engagement issues using data models, powerful backend systems, and growth marketing optimizations.
Tinkode - Razvan Cernaianu
Co-founder & CTO
Tinkode is a former hacker. Top Number. 2 worldwide. He was known in 2012 worldwide after he hacked some of the most secured infrastructures worldwide and is present on the multiple
Hall of fame:Google,Youtube, Yahoo, IBM, MSN, Apple, CNN, Reuters, Sony,Kaspersky, NOD32, Oracle, MySQL, N.A.S.A, US Army, Pentagon, WhiteHouse, National Weather Services – NOAA, Royal Navy – MOD.UK, European Space Agency, Sun MicroSystems, SourceForge, IPB , vBulletin and more.
Together with Madalin Dumitru he founded Cyber Smart Defence one the leading companies in Cyber Security Worldwide.
Founder, Partner Co-Founder
Christian Rangen is a strategy & innovation advisor to management teams and companies around the world. He helps companies on how to face disruption, design new business models and succeed at strategic transformation. He is also business school faculty and teach a series of executive programs on corporate innovation, digital disruption and digital business model transformation. Mr. Rangen is the lead designer behind Three Levels of Business Models, Strategic Innovation Canvas, Innovation Pyramid; all part of Strategy Tools – the free toolkit for the modern strategist. He is a keynote speaker at global innovation events, including Front End of Innovation, PWC Academy, Innovation Roundtable and World Innovation Convention. www.engage-innovate.com www.strategytools.io
SynopsisOver the past 10 years, digital transformation, globalization and exponential technologies have created havoc in industry after industry. Disruptive business models are only accelerating their pace of change. Companies worldwide are launching transformation strategies for radical new growth. How can your company keep up? How can your company reinvent itself and transform? How can your company build a strategy that is fit for the future? Global strategy & innovation advisor Mr. Christian Rangen will show you how to apply the latest tools and thinking to your on-going strategy and innovation efforts. Using examples from energy, finance, construction, retail and IT, he will showcase emerging best practice in digital innovation across industries. Your take-aways:
- Digital innovation can happen in any industry
- Digital Business Model innovation is possible in old, established companies
- With the right transformation tools & strategy, radical change is possible.
Security advisor, Secure Trading and Cognosec
Mustafa is an information security advisor at London-based Secure Trading and Cognosec, and a doctoral researcher at University College London, with a focus on cryptocurrency and distributed ledger technology. As a teenager, he co-founded LulzSec, a hacking group which made headlines for its hacks on Fortune 500 companies and governments.
He was included in the Forbes 30 under 30 in 2016 for his work on state-sponsored malware.
SynopsisThis talk will explore the human and economic motivations of information security. In order to understand why people and organisations might employ good or poor security practices, it is important to understand their motivations. Who is impacted when a breach happens, and who pays the cost, what’s the cost/benefit ratio for investing in security and how do customers react to products that have poor security?
Country Manager Romania
Anca was in charge of entering the RO market and during one year she achieved great results and implemented MiniCRM successfully across different companies. Her enthusiastic approach and out-of-box thinking have shown her managerial skills and gave her confidence to enter the Romanian market with a successful product. Using her psychology and advertising background she is constantly searching innovative ways to spread awareness among the Romanian market regarding MiniCRM’s software and to help SMEs to grow and improve their workflow, communication and business goals within their company.
SynopsisA few years ago sales was pretty straightforward: call, get an appointment, get in front of somebody, ask some insightful questions, walk them through your solution and do a proposal, after which they would buy or not. Nowadays the business environment is more competitive than ever before. You really have to listen to your customers, understand them and deliver what they want. But how can you shift from a transactional sales to a customer centered mentality? How can you create value?
We live in a rapidly changing world. People nowadays are more busy than any generation before us. We are as busy as we can be and often times have the wrong perception that if we are busy we are efficient. Business has nothing to do with efficiency. We need to learn how to work smarter not harder, we need to learn how to get things done and we need to use the right technology that will make us and our sales process more efficient.
Founder & CEO
Madalin is a Cyber Security Expert with over 16 years of experience in IT. He founded Cyber Smart Defence in 2011 as a need to all cyber security threats he was facing in his companies. Cyber Smart Defence is one of the fastest growing cyber security companies in Romania, also in the United States, Middle East and Europe and employing ethical hackers in order to identify and secure all the vulnerabilities.
SynopsisWhen was the last time you tried to hack yourself? A live hacking session delivered by Cyber Smart Defence’s most experienced ethical hackers, in order to increase the awareness of the damage in case of an cyber attack. A real situation where a motivated hacker can hack and steal sensitive data from your company. Better safe than sorry..
Consultant Solution Architect, EMEA
Colin Domoney is a Consultant Solution Architect at Veracode. In this role, Colin
is responsible for ensuring customer success in the deployment of Veracode. He
draws on his own vast personal experience and enables customers to build and
scale their own programmes. Colin is at the forefront of Veracode’s product and
innovation strategy, particularly in helping ensure the challenges of DevOps are
met. Colin’s enthusiasm for the topic of AppSec and DevSecOps leads him to
speak in many public forums, podcasts and often in one of Veracode’s many
Prior to joining Veracode, Colin was originally an embedded systems developer
working on secure communications systems in South Africa. Colin has over 20
years of development and security expertise in the telecommunications,
consumer, medical, and financial service industries.
SynopsisWeb applications are entirely ubiquitous in the modern digital economy – there is not a business that doesn’t have a custom website and associated e-commerce web application. However the web application remains the most common attack vector used by cyber criminals attacking an organisation. The instances of exploits against the web application layer is on the increase, and as the recent massive breach at Equifax in the USA demonstrates the potential for damage is immense. The web applicationis truly the ‘keys to the kingdom’. In this talk I will discuss trends that we at Veracode are seeing globally in terms of attacks against web applications, and trends in the development technologies used to build web applications. I will cover the ways in which businesses can ensure that they protect their web applications from attack; covering aspects such as securing your Software Supply Chain, providing your developers with adequate training and incentives to code securely, and using best practices in secure coding. Finally I will cover how security vendors can adopt their technologies to ensure they are adopted into modern DevOps practices (ensuring we do achieve DevSecOps) and drive secure development as far left in the SDLC as possible.
With a background including positions such as Communication Officer at the European Commission and Press Officer and Spokesperson to diplomatic missions in Brussels, Stavros Papagianneas is Managing Director of PR consultancy StP Communications.
He is a senior communications strategist with more than 20 years’ experience in corporate communications, public affairs, public relations, digital communication, social media and media relations .
He has been a member of the Working Party on Information of the Council of the European Union. He is the author of many articles in EU media like New Europe, L’ Echo, De Tijd, Communication Director and Research Europe. He is also the author of the books : Rebranding Europe – ISBN: 978-90-571-8620-2 & Powerful Online Communication – ISBN: 978-87-403-1309-3.
Stavros is a graduate in Communication Sciences from the University of Brussels, and has since completed additional training and courses. He is fluent in English, French, Dutch and Greek.
SynopsisThe Role of Leadership Communications in Changing Europe's Image By Stavros Papagianneas - Managing Director StP Communications, Brussels and author of the book Rebranding Europe. Fundamentals for Leadership communication What is wrong with EU communication? The strategists in Brussels and the Member States were not concerned enough to explain to the citizens the functioning of the EU, the Euro, the migration crisis and Brexit. During the last years it became clear that the difficulties in the EU are linked to the political and identity crisis in Europe. The growing trust gap between the elites and the broader populations is a key challenge for the future of Europe. Stavros Papagianeas explores why communication fails and how to make it succeed. He illustrates the fundamental difference between right and wrong when it comes to communication, reputation and branding, especially in relation to the EU. He examines what are the main challenges in communicating Europe and how can public communication and nation branding reshape the image of Europe. The problem of how to rebrand a huge organisation as the EU that is perceived as boring and complicated - that fails to deliver when it comes to communication at national, regional, European and global level - is one facing professional EU communicators everywhere. Papagianneas makes the case that the key to rebranding Europe and winning the information battle against Euroscepticism will be communicating the whole EU project based on a multi-track strategy. He explains how Europe can be rebranded by providing key recommendations on how to convey its added value in the daily lives of its citizens. I give original and logical answers to communication questions. He examines issues such as the creation of a European public sphere, the European identity crisis, multilingualism, the lessons learned from the Brexit campaigns, challenging myths and populism, grassroots communications and how to support quality journalism. Stavros Papagianneas uses fascinating case studies, and has conducted interviews with stakeholders in global communications - as well as important opinion leaders, to help answer these questions and assess the best path of action for organisations and governments. He has also conducted a survey among the international press corps in Brussels. The presentation takes about 45 minutes. He has developed a lively, exciting talk which brings the concepts from my book to life & involves the listener. It will generate discussion about the future of EU, public communication and nation branding and give your audience an insight into new ways to think about how we as a society share and exchange information. Stavros became fascinated with communication, media and branding as a teenager. I have never regretted my choice to study communication. He studied what he loves and today he can do what he loves. He is originally from Athens and now based in Brussels. He is the founder of StP Communications, a PR & Public Affairs consultancy in Brussels. As a writer he has been at the intersection between EU policies and communication for many years, covering different European themes for EU media.
Martijn Aslander is a stand-up philosopher, thought leader, public speaker and executive sparring partner. His unique ability to challenge business leaders and help them to think outside of the box has landed him in boardrooms all over the world.
As an explorer of the information age, his insights into networking and new technology help leaders of global brands future-proof their operations. By teaching them to think differently about sales and influence, Martijn helps prepare businesses for the new economy. He is an international expert in value creation, complementary economics, networking and life-hacking, with disruptive views on social and information capital. He is also an internationally sought-after public speaker with a reputation for captivating, confusing, entertaining, informing and inspiring audiences in The Netherlands, his home country, and abroad.
For him, it’s not just about effecting a paradigm shift; it’s about a better world. He is the co- author of the bestseller “Permanent Beta”. He built the largest dolmen in the world, cofounded Lifehacking.nl and Permanent Beta. Both on stage and in his publications he passionately maps technology’s complex impact on society.
SynopsisMartijn Aslander looks at the world through a societal and economical lens. He explains the effects of new technologies on society and the economy. He describes current and future implications of these developments on the networked information society. He’s a hands-on inspirator who synthesizes much of what is going on in this world, what visionary authors, scientists and thinkers have to say about this. Martijn merges this into a clear picture of what is going on and what it means for organisations, business models, markets and innovation.
Inria (Ex-W3C), Project co-ordinator of NEXTLEAP
Dr. Harry Halpin at Inria is the project co-ordinator of the NEXTLEAP (https://nextleap.eu) project to create decentralized secure messaging protocols and mix-networking systems resistant to traffic analysis even from a global passive adversary. Before joining Inria in 2016, he was a member of the W3C (World Wide Web Consortium) Team as part of CSAIL at MIT, where he led security standardization on the Web since 2012. He founded and led the Web Cryptography Working Group, which produced the widely-implemented Web Crypto API that works across all major browsers. He also started the Web Authentication Working Group to replace passwords with cryptographic authentication in co-ordination with the FIDO Alliance. He resigned in protest from the W3C after the W3C began standardization of DRM in the form of Encrypted Media Extensions, due to W3C’s lack of desire to defend security researchers against laws that restrict research on DRM.