MarTech Stage

The CMO behind one of the world’s best known B2B video content plays – 88 Million YouTube views.

Former VP of the biggest product launches ever in the history of Volvo Trucks and heading the Global Marketing Department, Ingela is now leading the new development in the area of Digital.

Siri Børsum works as a Leader of Digital Transformation in Norway. A role she got after spending 3 months as a Google Evangelist at the Google Partnerplex in MTV, Silicon Valley in 2017. Her primary task is to accelerate digital transformation in Norway by raising the level of digital competence at senior management level across industries. She has a strong and passionate commitment to digitalization and the opportunities for companies offered by technology.

Themes like how to utilize technology to operate most efficiently, increase competitiveness and exploit new business opportunities and the importance of culture to make it happen are high on the agenda in her dialogue with Norwegian business.

She holds an MA in International Business, BA(hon) in Media & Communication and 20 years of experience in the media industry in sales and management. In addition to having worked for Google for 11 years, she has experience as Sales Director in Kanal 24 (now Radio Norway) and as Media Advisor and Account Director from different media agencies. She sits on the Board of Directors for Varier (furniture retail), Previous board experience: Visit Lillehammer, Virke – Technology & Knowledge and American Chamber of Commerce (Norway).

Ilona is a communication professional with nine years of experience in media and internet industry. She has worked for digital companies in Warsaw, Berlin, Vienna and London, both for European and US markets. She is specialized in integrating offline and online tools in public outreach campaigns to support corporate and consumer PR goals, CSR initiatives, sales revenues and marketing activities.

Tomasz Pieta is senior UX designer at Booking.com. He has participated in global user research studies measuring how culture impacts UX. He is using User Experience methodologies from Storyboards, Customer Journeys, Visitors Flow, Use Cases, Sketching and Wireframes to create and A/B different user interfaces. Informed by data, he drives initiatives for Payments by Booking to offer a seamless checkout experience for a global marketplace.

Dr. Claire Trévien is a marketing consultant working primarily in the B2B space.In her previous role as Head of Content Marketing at Passle, she helped quadruple the company’s growth across all key metrics. Her specialities include content marketing, analytics, and empowering professionals to embrace their digital footprint.

Claire was shortlisted ‘Marketer of the Year’ in 2016 at the prestigious CIM Marketing Excellence Awards and ranked globally 46th Most Influential Content Marketer by KPS Digital. When she’s not a marketer, Claire is a cultural historian and a poet, with two published collections to her name.

Hurricane MD and author, Jon Mowat, has built a solid reputation as a leading video marketing expert and engaging keynote speaker on the marketing event circuit. Building on insights from his twenty years in the industry and honed for his book, “Video Marketing Strategy“, Jon brings theory to life with engaging examples and practical exercises.

Jon is a regular speaker at events and conferences sharing his decades of experience in video marketing, and he found that many marketers want tips on how to maximise the power of video. This prompted him to write a book on video marketing strategy, “Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth”.

John, the “Ex-Disney Guy”, and former Walt Disney World Resort Leader, is a highly sought after internationally known speaker and author of the top selling book, “Making the Customer Experience Magical Now!-How to Succeed in Business and Beat Out Your Competition Today”.

John has appeared on television networks, numerous business journals and recently featured in the Virgin Atlantic In-flight Magazine, after completing five successful speaking tours in Australia and being named “Australia’s and America’s Best Customer Experience Speaker”. John has inspired audiences with over 3,500 keynotes and seminars throughout  the U.S. and all across the globe.  

Today, John’s 30 plus years of experience, has made him a leading authority on customer loyalty, business growth and team culture environments. He has successfully coached hundreds of small businesses, tourism communities, start ups, universities and professionals to Build Customer Brand Loyalty For Life, Attract and Keep More Customers and Create Customer Focused Team Environments.

I have spent the last 15 years creating breakthroughs within integration of E-Commerce, Retail, SoMe and Mobile. I have been one of the key drivers within the fashion industry and the digitization that have happened the last 15 years. My work has been to create a mindset within companies where management and employees think E-Commerce first and then retail as system.

If you take the last two years, my work has been about creating a mindset that is Mobile -> SoMe -> E-Commerce -> Retail. Next step is AR as part of the Mobile future.

Ben Urbain is founder and creative director of Glossy.tv, a Belgian based branding agency.

Since 2004, Ben was responsible for the roll-out of several brands. He developed strategy, storytelling, art direction and pure design. Ben will guide you through the true meaning of branding, and where branding plays its role in the success of your organization. Expect an interesting tour about how the most difficult decisions can build brands that make the difference.

Roger helps people keep their marketing simple in a world where business bullshit and complexity threatens to stifle success.

An experienced marketing professional helping businesses with their marketing strategy, content, and social media, Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before getting out of all that and starting his own consultancy.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster, and an international keynote speaker. He’s the host of the popular Marketing and Finance Podcast.

As a qualified exercise class and yoga teacher Roger’s also been known to ask his clients to take off their ties, put on their trainers, taking their fitness, and well as their marketing, to the next level.

Dan Steinman is the General Manager of Gainsight EMEA, and is based out of London, UK. He leads Gainsight’s growth initiatives from the company’s regional headquarters located in London and helps Gainsight’s European customers successfully understand and adopt Customer Success technology. Previously, Dan held the position of Chief Customer Officer, where his ultimate responsibility was the satisfaction and success of Gainsight’s customer base.

Dan’s career includes being a very early employee at Epiphany, Co-Founder at NearbyNow, and VP of Customer Success at both Mozes and Marketo before joining Gainsight. Dan is a recognised expert and thought leader in the Customer Success field and brings that thought leadership into execution at Gainsight both with the Customer Success organisation and with our products. Dan recently co-authored the best-selling book Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue.

Guillaume has more than 15 years’ experience in marketing, business development, consultancy and online-offline market research. Through his activity, he’s helping the clients to better understand the benefits of the online-mobile & digital environment and the range of techniques for collecting & transforming relevant information (online panels, consumer panels, passive and geo-location etc.) into valuable insights for the businesses.

Before joining Ipsos, Guillaume held several management positions and lead a ‘Digital & Innovation’ Practice in Central and Eastern Europe. Guillaume is currently based in Hamburg, Germany. He speaks English, French, German, Russian, and Polish.

Nils is a top-management consultant who is serving leading B2C brands on growth strategy and (strategic) marketing topics like brand strategy or marketing spend optimization.

In his 13 years at McKinsey & Company, he has served 30+ of the 100 most valuable brands in the world on all continents except the coldest one. While he is working across sectors, his main focus is on consumer products in the widest sense, covering everything from food to sports cars. In addition to his client work, he is also managing McKinsey’s growth strategy/marketing consulting service line on a global level. He is particularly passionate about creating new approaches for the Firm and its clients, especially in the area of leveraging deep consumer/market/competitor insights for growth.

Diana is an enthusiast MarCom Professional and a CSR addict :). Former political journalist and MarCom Expert for national and international brands, Diana owns a content marketing agency based in Bucharest, being very keen on searching for new communication trends in the network society.

She has recently studied Digital Marketing @CREA Genève. In addition, she has a Ph.D. in Communication Sciences, focusing on CSR (Corporate Social Responsibility), and is licensed in Communication Sciences, with MA in Business Management and Journalism.

She has recently started to volunteer for The Social Incubator, a young NGO which provides a platform for initiatives with a significant social impact in the lives of disadvantaged individuals, mainly youths leaving the child protection system without any real preparation for independent living, as well as youths coming from other types of economically and/or socially marginalized environments.

I am a highly respected and proficient International Social Media Speaker, Trainer and Consultant. Specialising in many areas but focusing on one of the many areas people do not cover when they first set out in Social Media, their Social Media Strategy. I work with many companies, brands and Fortune 500 companies to make sure that they have a strategy and know how to implement high profile campaigns to get the maximum from their Social Media activities.

My passion is also sharing the message about Social Media and how it can be used in business. I have traveled to many places to speak at many events including Poland (I was commissioned by Seldia EU to attend a Roundtable Conference to speak to European Parliament and Government), Amsterdam (The Social Media Strategies Summit), India (Socialathon 2014 for Digital Market Asia), Ireland, Madrid training a 1.2 billion company, Montenegro to speak for NATO, and Malaysia KL.

I also recently appeared on ITV This Morning as a Social Media Expert to give my opinion on “When Social Media goes wrong!” – video below. And BBC World News Global TV!

I launched ZC Social Media over 8 years ago after initially getting into social media in my role as mortgage broker/IFA. ZC Social Media is a Social Media Agency where we help companies with their execution and provide bespoke management packages for their social media requirements. We also provide bespoke inhouse training and programmes.

Hicham is an ex-Facebook employee and founder of therocketmarketing.com, a Berlin-based digital advertising agency that is focused on helping businesses grow through Facebook and Instagram advertising.

Prior to that he spent 7 years at Facebook’s EMEA HQ in Dublin (when he left he has been there longer than 98% of employees, globally). He worked in the Sales team where he managed and grew a portfolio of clients spending 8-digit yearly advertising budgets.

Hicham is now obsessed with making sure his clients get the best return on investment from their Facebook and Instagram advertising. The Rocket Marketing is focused on building tailor made ad strategies, auditing campaigns and managing ad spend by implementing solutions that scale and convert for the relevant verticals.

Matt Skinner is the head of Digital Strategy + Data at Proctor + Stevenson, one of the UK’s largest independent agencies, specialising in B2B marketing strategy, creative and technology.

With a decade of experience in digital marketing and data analysis, Matt has advised businesses across 4 continents, of all sizes and budgets: from global giants like Panasonic, Regus and Daikin to SMEs and early stage start-ups, to help them find new audiences and convert more of their existing audience.

A former comedy writer and journalist, Matt’s work on GDPR compliance strategies have been featured in Forbes, working with companies across the world – from North America to India – to help prepare them for the potential impact the legislation will have on the digital marketing industry.