Digital & E-Commerce Stage

Andra is a strong believer that technology is meant to make people’s life healthier and happier. By Co-founding Hey, Be Well! she is dedicating her time and resources to building a product that can leverage tech for the benefit of millions of people that want to accomplish their wellbeing goals, but lack professional support and know-how.

Lars Bognar is a Mobile Specialist at Google and consults customers and partners in Central Europe on their mobile asset strategy, their mobile performance in terms of sitespeed and UX, and on the integration of web and apps in their businesses.

For the past 6 years he has been working across different sales and product specialist roles in various Google offices with a focus on App Developers and Media & Entertainment customers. In his last position, Lars managed the rollout and tool integration of ad solutions like Universal App Campaigns in Mountain View.

Rares Banescu is the CEO and Founder of Retargeting.Biz with an experience of over 10 years in Online Marketing. He launched Retargeting.Biz in 2013, a software that helps online stores automatically communicate with each client. The tool learns from the actions of the visitors and then sends them personalized messages according to their journey, giving them the proper motivation to complete a purchase. Retargeting.Biz has now over 3000 happy clients from 5 continents in more than 30 countries and it generated over 25 million euros.

Augustin Ladar is the Shutterstock Partner Romania, Bulgaria and Moldova, with expertise in both editorial and commercial content. His role is to provide the Business to Business interface between Shutterstock and its local clients, as well as to offer advice and counseling on Copyright and licensing issues. Working in collaboration with the largest content platform in the world brought Augustin valuable insights & knowledge in regard to Copyright laws, most common risks about incorrect licensing and how to protect clients against any possible litigation. On a local level, he has been working for 2 years with a variety of clients from publishing houses to advertising agencies, which helped him acquire experience in multiple industries relying on content creation.

Online since Google was only 3 years old and Wikipedia was still a hundred pages website (2001), Mihai provided SEO services to local and international companies focusing on business goals such as attracting significant and relevant traffic or SEO visibility in the industry where the potential customer is active. In 2013 he becomes co-founder of DWF.ro – the first SEO agency in Romania that draws attention to important ranking factors which were previously ignored.

Radu is a lawyer and member of the Technology, Media and Telecom practice of bpv Grigorescu Stefanica, where he is part of the advisory team, focusing primarily on advising clients on corporate, commercial and regulatory matters in the field of IT and technology, data protection and advertising.

His recent work includes advising a global giant in internet and technology on commercial and regulatory aspects in the fields of IT and technology, advertising, consumer protection and data protection. He advises extensively on licensing and terms of use for SaaS or PaaS providers, as well as on distribution of digital products. He also advised and assisted various clients from diverse sectors, including IT, medical services and digital marketing, on their compliance journey with the provisions of the GDPR.

In 2017, Radu has obtained the international official accreditation CIPP/ E (Certified Information Privacy Professional/ Europe) granted by IAPP (International Association of Privacy Professionals), the world’s preeminent credential in the business of privacy.

Roxana is a lawyer and member of the Technology, Media and Telecom practice of bpv Grigorescu Stefanica, being part of the advisory team that focuses primarily on technology, media, telecom and data protection matters. She advises national and multinational companies on matters relating to IT and technology sectors, data protection, media and advertising.

Particularly she has participated in due diligence processes, general advisory work related to a wide range of business matters and in complex projects regarding data protection issues. Roxana has significant experience in the telecom sector from advising a global electronic communications operator in its day-to-day business.

Ruxandra is a lawyer and member of the Technology, Media and Telecom practice of bpv Grigorescu Stefanica, advising mainly on matters concerning the IT and technology sectors, data protection, as well as media and advertising. Ruxandra is passionate about software development and holds a java software developer certification, offering her a better overview and understanding of the workings of many digital solutions that she advises on.

Her recent work involves advising several global companies on IT, advertising, consumer protection and data protection matters, with a focus on Right-to-Be-Forgotten cases. She also conducted data protection audits and assisted several clients in their GDPR compliance processes.

Recently, she earned the international accreditation CIPP / E (Certified Information Privacy Professional / Europe) granted by IAPP (International Association of Privacy Professionals), the world’s preeminent credential in the business of privacy.

Carmen is a lawyer and member of the Technology, Media and Telecom practice of bpv Grigorescu Stefanica, advising mainly on commercial and regulatory aspect of the technology, media and advertising sectors. Prior to joining bpv Grigorescu Stefanica she worked as a legal counsel for one of the largest global industrial and technology groups in Romania, gaining valuable industry insights into the IT&C sector.

Her recent work involves advising a global giant in internet and technology on commercial and regulatory aspects of various technology products, on advertising and data protection. She also advises companies in various industries on complying with the GDPR and other privacy regulations and conducts audit projects regarding their status of compliance.

Rafael has been working in the e-commerce industry for the last 12 years. During this year, Rafael was responsible for more than 300 enterprise projects in several countries. Nowadays he Sales VP for the EMEA Market.

The founder and CEO of the company is Mihai Alexandru Dăncilă, with more than 10 years experience in sales management and sales manager coaching, and over 10 years of experience in the telecommunications industry at Orange Romania, where he started with an entry-level job and later had several projects local and national level coordinated.

Mihai excelled in the national project based on the results achieved by coaching the sales teams, where he was responsible for implementing a new service of the company in over 90 sales teams with more than 600 employees.

In 2015, he built the Furnicuele brand (the ants), a cleaning company. After selling this brand to an investment fund just 8 months after its launch, he focused his attention on the development of the Consilo HR brand, under which he created and supported various coaching and sales training projects.

Since 2016, Mihai has returned to the telecommunications industry through the Consilo WEB project, working with one of the world’s largest telecommunications service providers. Since then, Consilo Web has been outsourcing telesales – customer retention .

Behind Mihai, there is currently a team of over 50 specialists with sales experience – including members of administrative, IT team, HR and quality teams – some of whom have been internally “educated” through workplace education and training programs.

10 years of experience in the biggest ecommerce companies in Romania, Fashion Days & eMAG. Started as a developer, moving to business and now managing the Glovo for Romania.

With over 4 years of experience in the online marketing and communication area, Alexandru Negrea is a well known social media consultant / trainer. In 2012 he founded, together with Andrei Rosca, the first intensive social media course in Romania – Social Media Essentials.

Vlad Nistor is the CEO and Founder of CoinFlux, the leading digital currency exchange service from Romania. Prior to starting up his company, Vlad had a successful career in asset management, working for Aegon and Erste Bank, managing assets of over 500 million euro.

Ana is a Commercial Platforms Director at eMAG and joined the e-commerce world 6 years ago. As part of the Platforms&Technology department, she and her team are responsible for creating tools that help the business scale through technology.

Florinel Chis is the Executive Director at ARMO – Romanian E-Commerce Association (Asociatia Romana a Magazinelor Online), member of the board at EMOTA and member of the board at Ecommerce Europe.

Over 15 years of e-commerce experience, entrepreneur and consultant for Fortune 500 companies.

With a solid background in Experience Design, Marketing and Product Management, Cristi is playing a leading role in the development of Twispay, an emerging FinTech product with the aim to reshape how payments are made and how money is transferred, and to form a unitary, frictionless, digital banking experience.

Sorin Despot is a communication professional with a Daedalian experience in working on marketing projects, now acting as the Senior Marketing Manager at Twispay. He is also an award-winning poet and debate trainer. His industry know-how spans the entire marketing field, from Advertising and Public Relations to Content Marketing, Data-Driven Growth Hacking, and Marketing Automation. Lately, he mainly focuses on solving the complex real-world problems of running omnichannel marketing projects.

Bogdan Pipernea is the Head of IT in Raiffeisen Raiffeisen Bank and for the past 20 years he’s been mixing IT and banking.

Bogdan was part of extensive IT & Digital transformation programs within several large banks in Romania and he strongly believes that the sustainable evolution of the financial sector will rely heavily on the accelerated transformation of IT departments. This is the path to stable, safe and innovative products and services for clients.

Radu Mărcușu is the CEO of Upswing, the agency which took on the mission to bring the most effective digital strategy in Romania; pushing brands’ visibility în search through optimization and clean, quality content turned out to be the solution.

With deep industry experience and a background as a search geek, Radu is the go-to expert when it comes to anything digital performance.

Alexander Simionescu is General Manager of Renault Technologie Roumanie, the engineering centre of Groupe Renault Romania. Alexander Simionescu has an experience of more than 15 years in management, including as GM, but also in domains such as research, structured analysis, design, development, implementation, engineering and maintenance of software and electronics driven systems.

Car manufacturer since 1898, the Groupe Renault is present in 134 countries and in 2017 it sold 3.76 million cars. The Groupe is harnessing its international growth and the complementary fit of its five brands, Renault, Dacia and Renault Samsung Motors, Alpine and LADA, together with electric vehicles and the unique alliance with Nissan and Mitsubishi. Groupe Renault is the only company in Romania which incorporates all activities specific for a car manufacturer, something which has generated high economic performance and a wide range of job offers in different fields: market studies, design, engineering, manufacturing and supply chain, sales, business services and financing.

Florin is a marketer with hundreds of active digital campaigns and an extensive experience in developing marketing strategies. He is aware of the fine line between reason and emotion and knows that the difference between a good strategy and an exceptional strategy has its deep roots in the mind of the consumer.
The online marketing agency that Florin leads, AdMarks Media, is based on a close partnership with its customers and efficient campaigns with strong impact in online.

He offers his partners SEO campaigns folded on to their needs and well-structured marketing strategies together with the people he work with.

Throughout his career as an entrepreneur, Florin has focused on creating and developing successful businesses in areas such as fashion, IT & C, pharmaceuticals, banking, home and garden, and children’s products.

Michael is an MBA graduate with experience in International Taxation, company formation and Amazon-run businesses. He will talk about his experience with helping thousands of Romanian Entrepreneurs own and operate a US company from the comfort of there home. Whether owning a company or needing assistance getting a VISA the solution is far more simple than one would think. Learn how he has helped Romanian Entrepreneurs bring in Millions of Dollars in Revenue a year through effective marketing techniques

Calin Rotarus runs Tailwind Romania, which manages Agora PMP (private marketplace), that uses technologies like Taboola (content dicovery) and Appnexus (programmatic). Recently Taboola was opened for self-served clients, that can manage campaigns worldwide (bid for clicks) with their account.

In the last 5 years, Alexandru worked to define and coordinate the implementation of digital performance campaigns, in order to achieve high performance volumes and find growth opportunities related to the Orange Romania digital strategy.

Ovidiu Joita has worked in the marketing and advertising field for over 17 years. He has predominantly worked in the online field for the last 15 years and has handled hundreds of projects. He has founded iAgency.ro, his own online marketing and SEO agency in 2008. In iAgency’s portfolio, you can find famous names in the online Romanian market: Elvila, DC News, Veloteca, Floria, Total Soft (charisma.ro), Retargeting.biz, Mekior.ro, ChristianTour.ro…

“I believe that every business needs to be present online! A lot of people have the wrong idea that only e-commerce businesses need online marketing or SEO. People are searching for everything on the internet: even for a company’s solvency, not to mention the quality of the products, of the services or the consumer’s reviews on these. What do we precisely do at iAgency? We handle a business located “high on the Everest mountain” that is available only for a few people each year and we bring it in the center of the city, in the most crowded traffic. We make it visible for everyone!”

Attentive and pragmatic in thinking, Alexandra has a wide experience in Public Relations and Online Marketing. For the last 10 years she has worked with corporate clients from various industries, such as Answear.ro, elefant.ro, OLX or Storia.ro.

She has a true passion and deep understanding for everything tech and wearables. Alexandra Pahomi managed the local launch and PR campaigns for Vector Watch, the Romanian start-up that developed the 30 days battery-life smartwatch. Now, she oversees the  communication and event management activities on the Romanian market for Fitbit, the leading global wearables brand. Together with local digital teams, she also coordinates Fitbit’s Social Media campaigns in CEE.

Catalin Maftei is a pioneer in e-commerce. He has created and developed cloud systems such as:
– www.PlatiOnline.ro – since 2002, the first online payment processor in Romania
– www.LivrariOnline.ro – since 2005, the first leg for ecommerce couriers
– www.PostaPanduri.ro – since 2015 the first Pachetomate / SmartLockers network in Romania for. Implementing the “Click & Collect” and “Pickup in Store”
– CRM4eshop.com – since 2014

He has created and developed projects such as:
– FarmaciaTei.ro – since 2009
– BebeTei.ro – since 2014

Anda is in charge of the Innovation movement, disruptive digital developments and Agile Transformation at E.ON, making a difference in a traditional company and paving the way to a new culture, mindset and behavior.

She started her journey in 2013, by coordinating the Lean adoption in the service area of E.ON. Soon after, she became the Advocate of an Innovative method of product development – the Garage, which generated one of the most successful energy related products in the market, E.ON Life. In the process of reshaping the way of working in a corporation and the future of energy, she embraced agility. As a Chief Product Owner of a Scaled Agile Project, Anda guided the digitization of energy for consumers, which brought E.ON the “Best Digital Transformation Program Of The Year” Award at the Romanian Energy Awards 2018 by The Diplomat. She drives the Agile Transformation Program meant to encourage the transition to agile of a non-IT Business.

Teo Tunea recently joined Digitaljob and he has already embarked on a mission to consolidate the company’s position as Romania’s No. 1 job board fully dedicated to leading professionals in the IT, design and marketing industries and to help it grow locally, regionally and – why not? – internationally.

Teo has previously worked for IBM as a Digital Marketing Strategist, overseeing Big Blue’s digital strategy in the United Kingdom & Ireland and covering some of IBM’s most important lines of products and services such as Analytics, Insurance and Watson Customer Engagement. Prior experience includes working for top international companies from a range of very different industries, such as Google, Finnair or Finpro, with a professional career spanning almost 10 years and uniquely combining sales, business consulting and digital marketing skills.

Teo’s educational background is no different than his professional career, as he has explored various disciplines such as engineering, linguistics, law and business

Andrei Georgescu is co-founder and Managing Director of White Image for more than 15 years. He is passionate about data and solutions that generate results. Currently, White Image delivers Data Management and E-Mail Marketing solutions for customers from e-commerce, banking, auto, HR, and many other fields. You can also find Andrei as a teacher at the IAA School where he teaches E-Mail Marketing, data management & marketing automation.

Ashwin is a digital strategist with expertise and experience leading large-scale technology and business transformation projects across industries. Ashwin is a partner and Chief Strategy Officer of Insomniac Design responsible for driving digital strategy and execution for global brands and clients. In addition to overseeing the firm’s growth and expansion in domestic and international markets, Ashwin oversees digital projects including strategy consulting, global campaigns, web and mobile projects, data visualization, and open data initiatives.

His previous work spans a number of Fortune 500 companies including Dell, Intel, Cendant, and Lucent Technologies. Ashwin received a Masters degree from Cornell University and a Bachelors degree from The University of Toronto. Ashwin has extensive experience consulting with Fortune 100, Fortune 500, private, government, and NGOs to uncover innovative and practical solutions for driving sustainable competitive advantage and build progressive organizations. With broad experience in providing strategic counsel and advice, he leads client management, consulting, strategic communications, project management, and technology and organizational growth strategy initiatives.

Adrian, one of the youngest Top 100 Young Managers in 2018, founded OmniPERFORM less than 2 years ago and already had become one of the most interesting digital agencies.

By using proprietary technology Omniperform’s team helps brands and businesses to better understand their customers and to ease the connection between the invested marketing budget and defining business impact.

As a full-service digitally-driven agency, OmniPERFORM has been managing campaigns globally to almost any country in the world, for both international and local partners.

Adrian, both as speaker and trainer, shares his experience by presenting perspectives from a client position (CEO of Angels Den Funding, one of the largest angel investor networks based in UK and Omnichannel Consultant for worldwide known brands), a close understanding of publishing and content assets and Technology-Driven Communication Agency (OmniPERFORM).

Anabela Luca is Managing Director & Online Marketing Consultant/Google Trainer at adLemonade.com, Google Premier Partner agency in Romania. Anabela loves digital, especially Pay Per Click marketing that she masters for over 9 years now. She is dedicated to tailoring custom PPC strategies that dramatically improve the revenue and profits for her clients. Her experience with both large-scale clients seeking international success and SMBs eager to get the most out of their advertising budget, she gladly solved challenges by providing strategies that simply work.

As one of the 5 Google trainers in Romania, Anabela delivered over 150 trainings on Google AdWords & Analytics in Google programs like Online Marketing Academy & Google Partners in Romania&internationally. Through her webinars as well as her offline classes, she trained over 3.000 students and professionals in growing their skills as online marketers. You can see some of her webinars and presentations here: https://www.youtube.com/playlist?list=PLc0Fo15aupkMySsENwsgbJou8YIOQibxn.

Anabela believes you can achieve your advertising goals by staying focused on your objectives and flexible in your approach.

Claudia Chirilescu loves being an entrepreneur. She does that everyday at Spoon where she keeps the organization in a continuous evolution in order to be in line with the social digitalization. At Intro and hipshops.com,  she creates a more integrated shopping experience for the consumers combining online and offline touch points.

Digital communication in 2018 is not something an agency can solve by itself, it’s a more complex aspect that all business should address at a high managerial level. Claudia’s team expertize can help clients to better understand how digital solutions and available technologies can help brands create a more intimate relation, thus generating real value. Content is very important, both if its made by the brand of by influencers and should involve brand strategy and consumer experience.

Adrian is a veteran of the direct and digital marketing industry, with more than 15 years of experience. For the last 10 years he is running Interactions, a full-service digital agency which helds an impressive past and present portfolio of brands: Telekom, Audi, Nestle, LG, Hochland, Mega Image and many others from Romania and Europe.

Before Interactions Adrian founded and led the direct and digital division of Ogilvy Group Romania and also worked for 5 years in direct marketing and international outsourcing within Hit Mail Group.